Fillout is a powerful, modern form builder designed to create highly customizable and brand-aligned forms, surveys, and quizzes. It excels at automating data collection and workflows through deep, native integrations with tools like Airtable, Notion, and Salesforce. Features include scheduling, payments, e-signatures, and advanced conditional logic, making it a comprehensive solution for businesses to streamline data intake securely and efficiently.

5
Added on: 2025-08-14
Price Type Freemium
Monthly Traffic: 4.2M

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Fillout Overview

Fillout is a versatile and powerful platform for creating sophisticated web forms that do more than just collect data. It's engineered for organizations that need to build secure, on-brand, and intelligent forms, surveys, and quizzes. Trusted by over 100,000 organizations, from startups to large enterprises like Fairfax County and San Diego Zoo, Fillout transforms the often-mundane task of data intake into a seamless, automated workflow. The platform stands out with its deep integrations, allowing users to not only collect information but also to create and update records directly in their existing databases and applications like Airtable, Notion, Google Sheets, and Salesforce. This eliminates manual data entry and streamlines critical business processes.

How to use Fillout

Getting started with Fillout is designed to be intuitive and fast, allowing you to create and deploy powerful forms in minutes.

  1. Create a Form: Begin by using the intuitive drag-and-drop builder. You can choose from over 50 customizable field types to build the exact form you need, whether it's a simple contact form or a complex multi-page application.
  2. Customize Your Design: Align the form with your brand identity. Select from pre-built themes or create your own by customizing fonts, colors, logos, and even adding custom CSS. You can fully white-label your forms, down to the favicon and custom domain.
  3. Integrate Your Tools: Connect Fillout to the apps you already use. Set up native integrations with Airtable, Notion, HubSpot, and many others to automatically sync submission data, create or update records, and trigger workflows.
  4. Implement Smart Logic: Add conditional logic to create dynamic forms that adapt to user responses. Show or hide questions, route users to different pages, perform calculations, and pipe answers to personalize the experience.
  5. Share and Embed: Distribute your form easily with a direct link, a QR code, or by sending it via email. You can also embed it seamlessly on any website as a full-screen page, a popup, a slider, or a side tab.
  6. Analyze and Collaborate: Once submissions start coming in, track your data with flexible views and built-in analytics. Monitor conversion rates, identify drop-offs, and collaborate with your team in real-time to review responses.

Core Features of Fillout

  • Advanced Form Builder: A user-friendly drag-and-drop interface with over 50 field types, multi-page layouts, and the ability to save in-progress forms.
  • Powerful Integrations: Deep, native integrations with Airtable, Notion, Google Sheets, Salesforce, HubSpot, and over 50 other tools, plus webhook support for custom connections.
  • Workflow Automation: Automate tasks by creating or updating records in other applications, sending custom email notifications, and triggering complex workflows.
  • Scheduling & Payments: Book meetings directly from forms by syncing with your calendar and collect secure payments through integrations with payment gateways.
  • PDF Generation & E-Signatures: Automatically generate PDF documents from form submissions and collect legally binding electronic signatures.
  • Advanced Conditional Logic: Build intelligent forms with conditional routing, answer piping, calculations, scoring, and field validation.
  • Complete Brand Customization: Full control over the look and feel with custom themes, logos, fonts, colors, custom CSS, and the ability to host forms on your own domain.
  • Enterprise-Grade Security: SOC II compliant with features like SSO, 2FA, data encryption in-transit and at-rest, and options for EU data hosting.
  • Form Analytics: Gain insights into form performance with conversion tracking, drop-off rates, and analysis of partial submissions.

Use Cases for Fillout

Fillout's flexibility makes it suitable for a wide range of applications across various industries.

  • Lead Generation: Create high-converting lead capture forms that integrate directly with CRMs like Salesforce and HubSpot, enriching leads and automating follow-ups.
  • Customer Onboarding: Design multi-step onboarding flows that guide new customers through necessary information, pre-filling data where possible.
  • Event & Meeting Scheduling: Build registration forms that allow attendees to book time slots directly on your calendar, reducing no-shows with automated reminders.
  • Internal Operations: Streamline internal processes such as IT requests, HR onboarding, expense reports, and approval workflows.
  • E-commerce & Sales: Develop custom quote request forms or product order forms that calculate prices dynamically and process payments.
  • Surveys and Research: Deploy engaging surveys and quizzes for market research, customer feedback, or academic studies, with powerful logic to gather nuanced data.

Advantages of Fillout

Fillout is often praised for being more robust and flexible than its competitors. Its key advantage lies in its deep, seamless integration with other platforms, especially Airtable and Notion, which allows for real-time data manipulation that other form builders can't match. The platform offers a highly generous free plan, including unlimited forms and team members, making it accessible to everyone. Users consistently highlight the exceptional, responsive customer support and the rapid pace of new feature development. Its comprehensive customization options ensure that forms can perfectly match a company's brand, providing a professional and cohesive user experience.

Pricing and Plans

Fillout offers a transparent pricing model with a generous free tier and scalable paid plans.

  • Free: $0/month. Includes unlimited forms, unlimited team seats, 1000 submissions/month, multi-page forms, conditional logic, and most integrations.
  • Starter: $15/month (billed annually). Includes everything in Free, plus 2000 submissions/month, custom themes, and redirect on completion.
  • Pro: $40/month (billed annually). Includes everything in Starter, plus 5000 submissions/month, removal of all Fillout branding, custom emails, and custom CSS.
  • Business: $75/month (billed annually). Includes everything in Pro, plus unlimited responses, custom domains, form analytics, partial submissions, and priority support.
  • Enterprise: Custom pricing. For organizations with advanced needs, offering SSO, granular permissions, Salesforce integration, and dedicated support.

Discounts are available for non-profits, students, and educational institutions.

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FilloutWebsite Traffic Analysis

Latest Traffic

Monthly Visits 4.2M
Average Visit Duration 3:40
Pages per Visit 4.07
Bounce Rate 56.3%

Status

Down -3.0% vs Last Month
Data updated on 2026-06-15

Monthly Traffic Trend

Geography

Top 5 Countries/Regions

  • 🇺🇸 United States
    62.90%
  • 🇨🇦 Canada
    11.52%
  • 🇬🇧 United Kingdom
    9.38%
  • 🇵🇭 Philippines
    8.22%
  • 🇫🇷 France
    7.98%

Traffic source

Source Type Percentage
Direct Access
72.81%
Referral
21.03%
Email
6.16%

Popular Keywords

Keyword Cost Per Click
$0.58
$0.65
$0.00
$9.57
$0.59

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