Magnifi

Magnifi is a revolutionary AI-powered investment platform that serves as a personal co-pilot for your financial journey. Designed for both novice and seasoned investors, it demystifies the complexities of the market by providing intelligent, data-driven insights through a simple, conversational interface. Unlike traditional platforms, Magnifi empowers you to take control of your investments by offering sophisticated tools for research, analysis, and planning. You can connect all your existing brokerage accounts, such as Robinhood, E*TRADE, and Charles Schwab, to get a holistic view of your financial health, or invest directly through its commission-free brokerage.

How to use Magnifi

Getting started with Magnifi is a straightforward process designed to put powerful tools at your fingertips quickly:

1. Sign Up and Connect Accounts: Create your Magnifi account and securely link your existing brokerage accounts using industry-leading technology like Plaid. This allows the AI to analyze your entire portfolio. You can also choose to fund a new Magnifi brokerage account to start investing directly.
2. Engage with the AI Assistant: Use the conversational AI to ask any investment-related question in plain English. For example, you can ask, "Show me ESG-friendly tech stocks," "Analyze the risk in my portfolio," or "How can I invest for my child's education?"
3. Discover and Research Investments: Leverage the natural language search engine to explore a marketplace of over 15,000 stocks, ETFs, and mutual funds. You can easily compare different investment options side-by-side to understand their performance, risk, and composition.
4. Plan for Your Goals: Define your long-term financial goals, such as retirement, buying a home, or saving for a major purchase. Magnifi's AI will help you create, optimize, and stick to a personalized investment plan tailored to your timeline and risk tolerance.
5. Invest and Monitor with Confidence: Execute trades directly through Magnifi's commission-free brokerage. The platform continuously monitors your entire portfolio (including linked external accounts) to identify hidden risks, uncover growth opportunities, and keep you informed about relevant market news and trends.

Core Features of Magnifi

• Conversational AI Investing Assistant: Get instant, judgment-free answers to your most pressing financial questions, making investment research intuitive and accessible.
• Whole-Portfolio Tracking and Analysis: Aggregate data from all your investment accounts into a single dashboard for a comprehensive overview. The AI identifies concentration risks, diversification gaps, and untapped opportunities.
• Natural Language Investment Search: Find investments by describing what you're looking for, rather than needing to know specific tickers or industry jargon.
• Personalized Strategy Engine: The platform analyzes your investing personality and financial goals to recommend strategies that are uniquely suited to you.
• Guided Goal Planning Tools: Interactive tools that help you set clear financial objectives and build a roadmap to achieve them.
• Commission-Free Brokerage: Buy and sell a wide range of stocks and funds without paying commission fees, allowing more of your money to work for you.
• High-Yield Savings Accounts: Earn competitive interest on your uninvested cash while you plan your next move.

Use Cases for Magnifi

For New Investors: A beginner can ask, "How do I start investing with $1,000?" Magnifi will guide them through understanding their risk profile, suggest a diversified portfolio of low-cost ETFs, and facilitate their first investment.

For Experienced Investors: A seasoned trader can link their multiple brokerage accounts and ask, "Am I overexposed to the semiconductor industry?" Magnifi will provide a detailed analysis of their sector allocation and suggest ways to rebalance.

For Goal-Oriented Planners: Someone saving for a down payment on a house in five years can set this as a goal. Magnifi will help construct a tailored investment portfolio and track its progress, providing recommendations to stay on course.

For Thematic Investors: A user passionate about renewable energy can simply search "invest in solar power companies" to receive a curated list of relevant stocks and funds for further research and investment.

Advantages of Magnifi

Magnifi stands out by making sophisticated financial intelligence accessible to everyone. Its key advantage is the ability to provide a holistic, 360-degree view of your financial life, breaking down silos between different brokerage accounts. The platform acts as an empowering co-pilot, providing the data and insights you need to make smarter decisions, rather than just automating trades. With its transparent, flat-rate subscription model, it aligns its success with yours, avoiding conflicts of interest common on other platforms.

Pricing and Plans

Magnifi operates on a simple and transparent subscription model, offering both monthly and annual plans. Pricing starts as low as $11 per month, depending on the chosen payment cycle. This flat-rate subscription provides full access to all of Magnifi's core features, including the conversational AI assistant, whole-portfolio analysis, investment search, goal planning tools, and the commission-free brokerage. The platform does not charge fees based on assets under management (AUM) or payment for order flow, ensuring its guidance remains unbiased. Note that the optional high-yield savings account may have separate fees depending on the balance.