People.ai

People.ai is a leading AI Revenue Platform designed to transform how go-to-market (GTM) teams operate. Founded in 2016, its mission is to solve the problem of scattered and incomplete sales data by automatically capturing every touchpoint from emails, calendars, calls, and other communication tools. This creates a unified, accurate data foundation within your CRM, eliminating the tedious manual work that burdens sales representatives and providing a single source of truth for the entire organization.

The platform leverages this rich dataset with proprietary and generative AI to surface deep insights, streamline core sales processes, and supercharge productivity. By moving beyond simple activity tracking, People.ai empowers sales leaders and revenue operations with the intelligence needed to make strategic decisions, coach teams effectively, and drive predictable growth. It turns guesswork into a data-driven science, ensuring every member of the sales team has the complete story behind each deal.

How to use People.ai

Using People.ai involves a straightforward process to integrate and leverage its capabilities. First, the platform is connected to your company's core systems, including your CRM (like Salesforce, MS Dynamics 365, HubSpot) and communication channels (email, calendar, conferencing tools). Once connected, People.ai's patented technology begins to automatically capture and map all GTM activities to the correct accounts, contacts, and opportunities in real-time. Sales teams can then access the platform's various modules to manage their workflows. They use the Opportunity Management dashboards to qualify deals based on proven methodologies (like MEDDIC or BANT), the Account Execution module to build and automate strategic account plans, and the Forecasting tools to gain a clear, data-backed view of their pipeline. Leaders use the 'Forensics' capability to analyze what's working and what's not, enabling them to refine strategies and provide targeted coaching.

Core Features of People.ai

• Automated Data Capture: Automatically logs all sales activities from emails, calendars, calls, meetings, and more, eliminating manual data entry and ensuring 100% data completeness in the CRM.
• Revenue Intelligence & Forensics: Unifies and analyzes all GTM data to provide actionable insights into deal health, team performance, and customer engagement. It helps identify risks and opportunities across the entire revenue cycle.
• AI-Powered Forecasting: Combines pipeline management and forecasting into a single view, using AI trained on your specific revenue model to deliver highly accurate (up to 92%) and reliable forecasts.
• Account and Opportunity Management: Provides tools to standardize and automate account planning and opportunity qualification. It supports various sales methodologies (MEDDIC, BANT, etc.) and helps visualize deal health to move the right opportunities forward.
• Seamless CRM Integration: Natively integrates with major CRMs including Salesforce, Microsoft Dynamics 365, and Oracle CRM, enriching them with clean, complete, and real-time activity data.
• Enterprise-Grade Security & Compliance: Ensures data is captured securely with advanced NLP to filter out private or sensitive information. The platform is compliant with major standards like GDPR and SOC 2.

Use Cases for People.ai

People.ai is versatile and supports various roles within an organization. For Sales Representatives, it automates administrative tasks, allowing them to focus more on selling and building customer relationships. For Sales Leaders, it provides complete visibility into team activities, helps identify coaching opportunities, and enables them to manage their pipeline and forecast with confidence. Revenue Operations (RevOps) teams use People.ai to standardize sales processes, enforce methodology adoption, and build a robust data foundation for strategic planning and execution. Companies like Hexagon leverage it for better planning and execution, improving collaboration across departments and understanding field activities to win more deals.

Advantages of People.ai

The primary advantage of People.ai is its ability to transform sales from an art to a science. By creating a complete and accurate data foundation, it eliminates blind spots and enables data-driven decision-making at every level. This leads to a significant increase in sales team productivity, a 25% rise in net new customer meetings, and a forecast accuracy of over 92%. It helps organizations scale best practices, reduce sales cycle lengths, and minimize customer churn by ensuring teams are aligned and effective from pre-sale to renewal. Its ability to support any sales methodology makes it highly adaptable to any business's unique GTM motion.

Pricing and Plans

People.ai offers customized pricing based on the specific needs, size, and complexity of your organization. The pricing model is designed for businesses ranging from fast-growing startups to large enterprises. To get a detailed quote and understand how the platform can be tailored to your requirements, you need to contact their sales team by requesting a custom demo through their website.