Synthesia

Synthesia is a pioneering AI video generation platform designed to revolutionize how businesses create video content. Trusted by over 50,000 companies, including 90% of the Fortune 100, Synthesia allows anyone to produce studio-quality videos from their browser in minutes. The platform replaces the complex and costly traditional video production process by leveraging advanced AI technology. Users can simply type or import a script, choose from a diverse library of AI avatars, and generate a complete video with a natural-sounding voiceover, all without any cameras, actors, or microphones.

The platform is built to be intuitive and enterprise-ready, focusing on security, ethics, and scalability. It is SOC 2 and GDPR compliant, ensuring that company data is handled with the highest level of security. Synthesia aims to amplify human capabilities, not replace them, by making video creation accessible to everyone, from instructional designers to marketing managers.

How to use Synthesia

Creating a video with Synthesia is a streamlined, four-step process:

1. Create Your Script: Start by writing your script directly, importing it from a document or PDF, or using the AI Script Generator to create compelling content from just an idea or a link.
2. Customize Your Video: Select from over 230 stock AI avatars or create your own personal digital twin. Customize the video with your brand's colors, fonts, and logos using the Brand Kit. You can also choose from over 300 templates and a vast library of royalty-free media to enhance your video.
3. Collaborate and Refine: Share your video draft with team members in a shared workspace. Colleagues can leave comments and provide feedback in real-time, making the editing process efficient and collaborative.
4. Share and Export: Once your video is complete, you can download it as an MP4 file, generate a shareable link, or embed it directly into your website, LMS, or other platforms. The embedded videos can be updated automatically with any new changes.

For screen recordings, you can use the Synthesia AI Screen Recorder Chrome extension, which automatically transcribes your speech, removes filler words, and splits the recording into editable scenes.

Core Features of Synthesia

• AI Avatars: Choose from a diverse library of 230+ stock avatars. You can also create a Personal Avatar (a digital twin of yourself) or use the Avatar Builder to customize clothing and add logos. The platform also supports dialogue scenes with multiple avatars.
• AI Voices & Localization: Access natural-sounding AI voices in over 140 languages. The platform offers 1-click translation for on-screen text, audio, and captions. You can also clone your own voice for a more personal touch or use AI Dubbing to translate videos while retaining the original speaker's voice.
• AI Video Editor: An intuitive editor powered by AI. Features include an AI Video Assistant to turn documents into videos, an AI Screen Recorder, 300+ templates, a free media library, and interactive elements like CTAs.
• Collaboration Tools: Workspaces for teams, real-time collaboration with comments, a centralized Brand Kit for consistency, and SSO-protected video pages for secure internal sharing.
• Enterprise-Ready Security: SOC 2 & GDPR compliant, with a dedicated Trust & Safety team and content moderation to ensure ethical and secure use of AI.

Use Cases for Synthesia

Synthesia is versatile and widely used across various departments:

• Learning & Development: Transform dense text, PowerPoints, and PDFs into engaging training videos. Easily update and translate compliance, technical, and employee onboarding courses.
• Sales Enablement: Create high-quality, personalized sales outreach videos, product demos, and training materials that sales teams will actually watch, improving knowledge retention and performance.
• Marketing: Produce professional product explainer videos, social media content, and marketing campaigns at scale and in multiple languages, reducing production time from months to minutes.
• Customer Service: Convert help articles and FAQs into short, helpful videos to improve customer experience, reduce support tickets, and provide clear, step-by-step instructions.
• Internal Communications: Deliver consistent and engaging company updates, leadership messages, and policy changes to a global workforce.

Advantages of Synthesia

Synthesia offers significant advantages over traditional video production:

• Massive Cost & Time Savings: Companies report saving up to 90% of the time and thousands of dollars per video compared to hiring agencies or in-house production teams.
• Scalability and Speed: Generate and update hundreds of videos in multiple languages with just a few clicks, enabling agile communication and training.
• Increased Engagement: Videos created with Synthesia have shown to increase learner and viewer engagement by over 30% compared to text-based materials.
• Ease of Use: The platform is designed for users with no prior video editing experience, featuring an intuitive interface and AI-powered assistance.
• Brand Consistency: Maintain a consistent brand identity across all video content with brand kits and reusable templates.

Pricing and Plans

Synthesia offers a freemium model with several plans to suit different needs:

• Free Plan: A great way to get started. Includes 3 minutes of video per month, 6 stock avatars, and access to AI voices in 140+ languages.
• Personal Plan: Designed for individual users, offering more video minutes and access to premium features.
• Creator Plan: Aimed at professionals and small teams who need more extensive features and collaboration capabilities.
• Enterprise Plan: A custom plan for large organizations. It includes unlimited video generation, a dedicated Customer Success Manager, personalized onboarding, advanced security features (like SSO), and access to custom avatars and voice cloning. Pricing for the Enterprise plan is available upon booking a demo.