Truescope

Truescope is a new-age media intelligence platform built from the ground up with an AI-first philosophy. Designed for the modern communications professional, it transforms the complex landscape of media monitoring into a streamlined, insightful, and actionable workflow. Truescope's core mission is to move beyond simple data collection, turning Artificial Intelligence into Actionable Insights (a concept they call AI²) to help organizations understand and manage their public perception with clarity and precision.

The platform integrates a powerful suite of AI Assistants that work seamlessly to enhance productivity. From tracking millions of online, print, and broadcast sources in real-time to delivering sophisticated sentiment analysis, Truescope provides a comprehensive 360-degree view of your media presence. It's trusted by over 600 clients, including communications teams, PR agencies, government bodies, and marketing departments, to navigate the fast-paced media environment effectively.

How to use Truescope

Using Truescope involves a straightforward, intuitive process designed to maximize efficiency:

1. Define Your Scope with the Search Assistant: Begin by telling the AI-powered Search Assistant what you need to monitor. You can describe your brand, competitors, key topics, or specific campaigns in natural language. The assistant then crafts sophisticated Boolean search queries, incorporating aliases, related terms, and even translated keywords to ensure comprehensive and highly relevant results across different languages and media types.
2. Monitor in Real-Time: Once your queries are set up, Truescope's AI-powered media inbox aggregates all relevant mentions from news sites, social media platforms, forums, blogs, print, and broadcast media into a single, unified feed. You can track, filter, and organize this coverage as it happens.
3. Analyze with AI-Driven Dashboards: Dive deep into the data using interactive dashboards. Visualize trends, measure share of voice, analyze key message pull-through, and gauge public sentiment. The platform's AI and NLP capabilities provide accurate sentiment analysis at the article, entity, and even sentence level.
4. Gain Instant Insights with the Media Assistant: For quick questions or deeper research, use the conversational Media Assistant. Ask it to summarize your coverage, draft a press release, analyze a competitor's strategy, or explore emerging issues. It provides instant, source-based answers to sharpen your insights.
5. Report with the Report Assistant: Effortlessly keep stakeholders informed by using the Report Assistant. Automate the creation and scheduling of beautifully branded reports and newsletters. These reports can include AI-generated summaries, interactive charts, and key performance metrics to clearly showcase impact and value.
6. Stay Proactive with Spike Alerts: Set up Spike Alerts to receive automatic notifications about unusual changes or significant increases in your media coverage. This allows for proactive crisis management and the ability to capitalize on timely opportunities.

Core Features of Truescope

• AI² (Artificial Intelligence to Actionable Insights): A suite of purpose-built AI Assistants (Media, Search, Report) that supercharge the entire media intelligence workflow.
• Media Assistant: A generative AI-powered conversational tool for instant summaries, content creation, and interactive research across the platform.
• Search Assistant: Simplifies the creation of complex and multi-lingual Boolean search queries to ensure you capture every relevant mention.
• Report Assistant: Automates the generation of sleek, branded reports and newsletters complete with AI summaries and data visualizations.
• Spike Alerts: Proactive notification system that detects unusual spikes in media coverage for timely crisis management or opportunity identification.
• Comprehensive Media Monitoring: Unified monitoring across millions of sources, including online news, social media (with video/audio playback), print, and broadcast.
• Advanced Sentiment Analysis: AI and NLP-driven analysis that accurately interprets the tone and sentiment of coverage at the article, entity, and sentence levels.
• Interactive Dashboards & Analytics: Customizable dashboards to visualize trends, key phrases, reach, volume, engagement, and competitive landscapes.

Use Cases for Truescope

Truescope is tailored for various professional needs:

• For Communications: Enhance reputation management with real-time alerts, comprehensive monitoring, and professional reporting to keep stakeholders informed and proactively address potential issues.
• For Public Relations: Access integrated PR monitoring to track campaign effectiveness, analyze media impact, and create impressive client reports that showcase value with clear charts and AI-generated insights.
• For Government: Navigate public sentiment with clarity by accurately analyzing public opinion through comprehensive news monitoring and social listening. Track policy discussions and manage communications during crises.
• For Marketing: Conduct deep market research and competitive analysis. Track campaign performance, measure influencer engagement, and leverage the Media Assistant to refine content strategy and stay ahead of market trends.

Advantages of Truescope

Truescope offers a distinct competitive edge:

• AI-First Innovation: It goes beyond traditional monitoring by embedding generative AI at its core, significantly boosting productivity and the depth of insights.
• Effortless and Intuitive: The platform is consistently praised by users for being incredibly easy to use, saving significant time and resources.
• Actionable Intelligence: It focuses on delivering clear, digestible, and actionable insights, not just raw data, enabling smarter and faster decision-making.
• Proactive, Not Reactive: Features like Spike Alerts empower teams to manage their reputation proactively and seize opportunities as they arise.
• Holistic View: By unifying all media types into one platform, it provides a complete and integrated view of an organization's media landscape.

Pricing and Plans

Truescope offers a clear and competitive pricing structure with several tiered plans designed to fit different needs. Specific pricing is available upon requesting a demo.

• Campaign Plan: Ideal for short-term projects, seasonal events, or issue management. Includes up to 5 users, branded email reports, and unlimited search features.
• Essentials Plan: The essential service for ongoing media monitoring and social listening for an organization. Includes unlimited users and a moderate volume of media tracking.
• Corporate Plan: A comprehensive solution with full account management, broadcast and print included, and full access to AI Assistants and summarization features.
• Enterprise Plan: A fully customized solution for large organizations with global data needs. Includes a dedicated team, unlimited searches, dashboards, reports, and media volume.

All plans feature Truescope's fast and intuitive interface, onboarding, and training support.