Archive

Archive is a comprehensive marketing platform that empowers brands to harness the power of User-Generated Content (UGC) and influencer marketing. In today's digital landscape, authentic content from customers and creators is invaluable, and Archive provides the essential tools to automate and scale these efforts. The platform automatically detects and saves any content on Instagram and TikTok where a brand is tagged or mentioned, eliminating hours of manual work. This creates a centralized, searchable library of valuable social proof that can be organized, filtered, and repurposed. Trusted by over 50,000 brands, including fast-growing companies like POPFLEX, Divi, and Momofuku Goods, Archive is engineered to drive efficiency and deliver measurable results.

How to use Archive

Using Archive is a straightforward process designed to integrate seamlessly into your marketing workflow:

1. Connect Your Social Accounts: Start by linking your brand's Instagram and TikTok profiles to the Archive platform.
2. Automated Content Collection: Archive automatically begins to find and save all new posts, stories, and videos where your brand is tagged or mentioned. All content is gathered into a central dashboard.
3. Organize and Manage: Use powerful tools like Labels, Collections, and Filters to organize the collected UGC. You can categorize content by campaign, product, creator type, or any custom system that fits your needs.
4. Analyze Performance: Leverage Live Campaign Dashboards to track key metrics in real-time. Monitor Earned Media Value (EMV), engagement rates, and overall campaign ROI to make data-driven decisions.
5. Secure Usage Rights: Directly from the platform, you can reach out to creators to request and manage usage rights for their content, ensuring you are legally compliant when repurposing it for ads or other marketing channels.
6. Repurpose and Distribute: Download high-resolution content and use it to create compelling ads, populate your social media feeds, or build shoppable UGC galleries on your website to boost conversions.

Core Features of Archive

• Automated UGC & Influencer Content Capture: Automatically saves all tagged content from Instagram (Posts, Stories, Reels) and TikTok, ensuring no mention is missed.
• Live Campaign Dashboards: Provides real-time tracking of campaign performance, including metrics like Earned Media Value (EMV), reach, and engagement.
• Super Search: A powerful search engine that allows you to quickly find specific content within your library using advanced filters and keywords.
• Shoppable UGC Feeds: Create and embed beautiful, shoppable galleries of user content directly onto your e-commerce site to increase social proof and drive sales.
• Competitor Insights: Monitor the UGC and influencer marketing strategies of your competitors to stay ahead of the curve.
• UGC Usage Rights Management: A streamlined workflow to request, track, and manage permissions from content creators.
• Labels, Collections & Filters: Robust organizational tools to segment and manage your vast library of content efficiently.
• API Access: Offers an API for deeper integrations with your existing marketing stack and workflows.

Use Cases for Archive

Archive is versatile and valuable for various business types:

• E-commerce & DTC Brands: Companies like Divi and Momofuku Goods use Archive to scale their influencer seeding programs, generating millions in EMV and quickly turning authentic UGC into high-performing ad creatives.
• Marketing Agencies: Agencies save countless hours of manual work by automating content collection and reporting for their clients, allowing them to focus on strategy and growth.
• Community-Led Brands: Brands like POPFLEX use Archive to discover when influential figures (like Taylor Swift) organically use their products, allowing them to capitalize on viral moments instantly.
• Large Enterprises: Companies like Allbirds and Ruggable leverage Archive to manage large-scale influencer campaigns and maintain a consistent stream of authentic content for global marketing efforts.

Advantages of Archive

The primary advantages of using Archive are rooted in efficiency, scalability, and data-driven insights. By automating content collection, it saves marketing teams an average of 10+ hours per week. The platform makes it possible to scale influencer and community marketing programs without a linear increase in headcount or resources. Furthermore, the live dashboards provide clear, actionable data, transforming community marketing from a hard-to-measure channel into a predictable revenue driver. It centralizes all brand-related content, creating a single source of truth for the entire marketing team and ensuring valuable assets are never lost.

Pricing and Plans

Archive utilizes a custom pricing model tailored to the specific needs of each business. Pricing is determined based on factors such as company size, revenue, and the volume of content being tracked. To get a personalized quote, potential customers are encouraged to book a 30-minute demo with the Archive team. During the demo, they will provide a tour of the platform, discuss your specific goals, and work with you to find the best pricing option for your business or agency.