Behaviolabs

Behaviolabs is a sophisticated market research platform designed to provide brands with deep, actionable consumer insights at an affordable price. It was founded on the principle that what people say is often not what they do. To bridge this gap, Behaviolabs employs modern behavioral science methods and AI to uncover the subconscious drivers behind consumer choices. The platform offers two core products: Ad Testing and Brand Tracking, trusted by over 500 consumer brands, including industry giants like McDonald's, Heineken, and Decathlon.

The platform's methodology is its key differentiator. Instead of relying solely on self-reported answers from surveys, it measures shifts in subconscious memory to accurately predict how an ad will perform in the real world. It recognizes that 95% of purchasing decisions are subconscious and focuses on creating strong, lasting associations between a brand, a consumer need, and a powerful emotion. This approach allows marketers to optimize their creatives for maximum impact, with the best creatives generating up to 11 times higher profits than mediocre ones.

How to use Behaviolabs

Using the Behaviolabs platform is a streamlined process designed for efficiency and clarity:

1. Define Your Goal: Start by clarifying your campaign objectives. Are you aiming to build brand awareness, drive sales for a new product, or increase sign-ups? Clearly defining your key message is crucial for effective testing.
2. Select Your Audience: Narrow down your target audience based on demographics like age, income, location, or interests. The platform allows you to select a nationally representative sample or create a customized audience, including specific category buyers.
3. Submit Your Creatives: You can test a wide range of ad formats at any stage of development. This includes text, static visuals, audio, or video ads, from initial concepts and storyboards to final executions. You can also submit multiple variants for A/B testing.
4. Receive In-depth Analysis: Within 3 to 7 days, you'll receive a comprehensive analysis on a simple, beautiful dashboard. The report includes detailed diagnostics on emotion, branding, and messaging.
5. Implement Actionable Insights: The analysis includes a written summary of key recommendations from expert consultants. Use these insights, such as second-by-second emotional response tracking and AI-predicted attention heatmaps, to refine your ad and supercharge its impact.

Core Features of Behaviolabs

• Ad Testing: Pre-test and post-test any ad format (text, visual, audio, video) to predict in-market performance and choose the most effective creative.
• Brand Tracking: Continuously monitor your brand's health, perception, and awareness. Track competitors, measure market size, and optimize your top-of-funnel marketing strategies.
• Behavioral & Emotional Analysis: Get second-by-second analysis of emotional responses and spontaneous associations for video and audio ads, revealing what truly resonates with viewers.
• AI-Predicted Attention Heatmap: Visualize where your audience's attention is focused throughout your ad, allowing you to optimize visual elements for maximum impact.
• Implicit Recall Metrics: Measures brand and need recall using time-to-respond tests, providing a more accurate gauge of memory linkage than traditional questions.
• Expert Support & Actionable Dashboard: Access top brand research consultants and receive results in an easy-to-understand dashboard with clear, actionable recommendations.

Use Cases for Behaviolabs

Behaviolabs has helped numerous brands achieve significant results:

• Heineken: Successfully launched a limited edition beer by A/B testing different campaign concepts to identify the most appealing one for its local artisan brand.
• Ahmad Tea: Drove higher profits by A/B testing gift packaging. They discovered a variant that consumers were willing to pay three times more for.
• Finlandia Vodka: Boosted its marketing effectiveness by measuring brand associations and visual brand codes to determine which elements worked best in their campaigns.
• Decathlon: Gained valuable insights and clear data from brand tracking, enabling them to make data-driven decisions to improve their branding for future campaigns.

Advantages of Behaviolabs

Behaviolabs offers a competitive edge through its unique approach:

• Behavioral Science Foundation: Uncovers the true, subconscious drivers of consumer behavior for more accurate predictions.
• Cost-Effective: Provides high-end research tools, once only accessible to industry giants, at a fraction of the traditional price.
• Actionable & Fast: Delivers clear, applicable insights within days, not weeks, allowing for quick and impactful campaign improvements.
• Expert-Driven: Offers support from top brand research consultants who help interpret data and suggest improvements.
• Comprehensive & Flexible: Test any ad format at any stage and receive a holistic view of its potential performance, from emotional impact to brand recall.

Pricing and Plans

Behaviolabs offers subscription-based plans for its Ad Testing services, tailored for different needs and scales (US market pricing):

• Starter Plan: $3,000 per year. Includes 1 pre-test, a nationally representative sample of 500 people, detailed diagnostics, an attention heatmap, and results within 7 days.
• Pro Plan: $12,500 per year. Includes 5 pre-tests ($2,500 per test), all Starter features, faster 5-day delivery, customized audience selection, and on-demand expert consultation.
• Ultimate Plan: Custom pricing (approx. $2,000 per test). Includes everything in Pro plus express 3-day testing, a dedicated account team, customized questions, and in-depth annual analysis.

Brand tracking services are also available with custom pricing. All plans are designed to prove marketing ROI and help secure bigger budgets for future campaigns.