Entropik

Entropik is a pioneering Human Insights company that leverages advanced AI to revolutionize consumer, user, and market research. The platform is designed to go beyond traditional surveys and interviews by capturing and analyzing what people think, feel, say, and do. It integrates multiple AI technologies into a cohesive ecosystem, enabling businesses to gain a profound understanding of their audience at scale and speed.

At the heart of Entropik is its proprietary Insights AI, a multimodal technology suite that includes Emotion AI, Behavior AI, Generative AI, and Predictive AI. This powerful combination allows for the real-time measurement and optimization of customer experience (CX), user experience (UX), and market research experience (MRX). The company offers two main integrated platforms: Decode for comprehensive consumer research and Qatalyst for in-depth user research.

How to use Entropik

Using Entropik involves a streamlined process to set up, deploy, and analyze research studies:

1. Choose Your Platform: Select either Decode for consumer/market research (quantitative, qualitative, media studies) or Qatalyst for user research (moderated/unmoderated testing, live web/app analysis).
2. Set Up Your Study: Define your research objectives and create your study using the platform's intuitive tools. This can include building surveys, preparing interview scripts, or defining tasks for usability testing.
3. Recruit Participants: Deploy your study to your target audience. Entropik can integrate with panel providers or you can use your own user base.
4. Data Collection: As participants engage with your study (e.g., watch an ad, use a prototype, answer questions), Entropik's AI captures multimodal data. This includes survey responses, verbal feedback, facial expressions (via webcam), voice tonality, and behavioral cues like eye-tracking and mouse movements.
5. AI-Powered Analysis: The Insights AI engine processes this vast amount of data. Emotion AI quantifies emotional responses, Behavior AI tracks engagement and attention, and Generative AI summarizes key findings, identifies themes, and generates actionable reports.
6. Gain Actionable Insights: Access a comprehensive dashboard with visualizations, emotional journey maps, heatmaps, and AI-generated summaries to make informed, data-driven decisions 4-6 times faster than traditional methods.

Core Features of Entropik

• Insights AI: A multimodal AI engine combining four key technologies:
• Emotion AI: Analyzes facial expressions and voice tonality to quantify user emotions like happiness, surprise, and confusion.
• Behavior AI: Tracks eye movements, pupil dilation, and mouse clicks to measure user attention, engagement, and interaction patterns.
• Generative AI: Features an AI Co-Pilot that summarizes research data, generates reports, and transforms complex information into actionable strategies.
• Predictive AI: Analyzes data patterns to forecast market trends and user behavior, enabling proactive decision-making.
• Decode Platform: An integrated consumer research platform supporting quantitative surveys, qualitative interviews, diary studies, media testing, and shopper insights.
• Qatalyst Platform: A dedicated user research platform for moderated and unmoderated studies, live website and app testing, and prototype evaluation.
• Multimodal Data Capture: Simultaneously collects and synchronizes various data streams (what users say, how they feel, where they look) for a 360-degree view.
• API/SDK Integration: Offers standalone technology solutions that can be integrated into existing business systems and applications.

Use Cases for Entropik

Entropik is trusted by over 150 global brands for a wide range of applications:

• Ad & Media Testing: Marketers can test video ads or movie trailers to measure moment-by-moment emotional engagement and identify which scenes resonate most with the audience.
• UX & Usability Testing: Product teams use Qatalyst to test website and app prototypes, using eye-tracking and emotion analysis to uncover usability issues that users don't explicitly state.
• Customer Experience Optimization: E-commerce companies analyze the online shopping journey to identify points of friction or delight, optimizing the path to purchase.
• Brand Health Tracking: Brands conduct regular studies to track consumer sentiment and emotional connection to their brand over time.
• New Product Development: Researchers gather deep consumer feedback on new product concepts, using AI to quickly synthesize qualitative data and validate ideas.

Advantages of Entropik

Entropik offers significant advantages over conventional research methods:

• Speed and Efficiency: Delivers comprehensive insights up to 6 times faster, dramatically shortening project timelines.
• Deeper Understanding: Moves beyond self-reported data to uncover subconscious emotional and behavioral drivers, revealing the 'why' behind user actions.
• Integrated Solution: Provides a single, unified platform for diverse research needs, eliminating the need for multiple disparate tools.
• Scalability: Enables brands to conduct sophisticated, multimodal research at scale, gathering insights from global audiences.
• Actionable & Objective Data: AI-powered analysis reduces human bias and transforms complex datasets into clear, strategic recommendations.

Pricing and Plans

Entropik offers flexible pricing tailored to business needs. The company provides a 'Try for free' option for its platforms, suggesting a freemium or trial-based model. For full access and enterprise features, prospective clients are encouraged to 'Schedule a demo' to receive a custom quote based on their specific research volume, feature requirements, and scale of use. This bespoke approach ensures that businesses of all sizes can leverage the platform effectively.