Daryn Lab

Daryn Lab is an innovative AI platform engineered to revolutionize sales team development and performance. By leveraging advanced artificial intelligence, it provides a highly realistic negotiation simulator that mirrors actual customer interactions. This allows sales professionals to practice, refine, and master their selling techniques in a safe, controlled environment, turning every simulated or real call into a digestible report and an actionable coaching plan. It addresses critical challenges faced by sales organizations, such as inconsistent hiring, stagnant team performance, lack of practical skill development, costly rookie mistakes, and inefficient call reviews, ultimately leading to more predictable revenue.

How to use Daryn Lab

Using Daryn Lab involves three straightforward steps. First, users set up a scenario by picking a ready-made AI persona or creating a custom one with guided templates, configuring elements like persona, seniority, pains, hidden triggers, and objections. Second, a sales representative engages in a conversation with the AI client, handling the negotiation as they would with a real lead. Finally, users receive instant analytics, including a comprehensive report, a personal development plan, and actionable coaching takeaways, providing objective data on strengths and blind spots.

Core Features of Daryn Lab

• AI Customer Simulation: Configure ultra-realistic AI customers for any sales scenario, including specific personas, seniority levels, customer pains, hidden triggers, and objections.
• Data-Driven Hiring: Conduct 7-minute AI calls with candidates to generate objective scorecards and full transcripts, enabling data-driven hiring decisions.
• Skill Drilling & Practice: Train specific skills like objection handling, deal closing, or managing negative clients, with each session providing a clear breakdown of performance.
• Live Call Analysis: Upload real call recordings for AI-powered analysis, identifying where deals falter and if reps deviate from scripts, without extensive manual review.
• Detailed Call Review: Access audio files and speaker-separated transcripts for every simulated or analyzed call, facilitating targeted coaching based on real examples.
• Performance Reporting: Receive 20+ metric reports, personal development plans, and coaching insights after each simulation or call analysis.

Use Cases for Daryn Lab

Daryn Lab is ideal for various applications within sales and HR departments. It can be used for pre-hiring validation to assess candidates' sales skills objectively before onboarding. Sales managers can utilize it for daily drills to improve specific objection handling or closing techniques, transforming scripts into muscle memory. It's also perfect for onboarding new sales representatives, providing a safe "gym" to practice without risking real customer relationships. Furthermore, it serves as a powerful tool for ongoing coaching, allowing heads of sales to gain total visibility into team performance and replace generic training with focused, data-driven development plans.

Advantages of Daryn Lab

The primary advantages of Daryn Lab include its ability to provide objective, data-driven insights into sales performance, moving beyond gut feelings. It offers a safe, risk-free environment for sales reps to practice and make mistakes, accelerating skill development without impacting real revenue or reputation. The platform significantly reduces the time spent on manual call reviews while providing deeper, more actionable insights. By enabling targeted coaching and skill drilling, it helps the middle 80% of sales teams perform like top reps, leading to more confident sales professionals and predictable revenue growth for the organization.

Pricing and Plans

Daryn Lab offers flexible pricing plans tailored to different team sizes. There's a one-time Lift-off package starting from $2,500, which includes team onboarding and scenario setup. Monthly subscription plans include:

• Single: $300/month for solo founders or single heads of sales, offering 1 user, 2 AI customers, up to 50 AI negotiation sims/month, and up to 50 call analyses/month, along with an AI client builder and full metric report.
• Team: $500/month per user for growing teams of 2 to 50 reps, providing 2-50 users, 5 AI customers, up to 100 AI negotiation sims/user/month, and up to 100 call analyses/user/month, plus an AI client builder, full metric report, and team dashboard.
• Enterprise: Custom pricing for global sales organizations with 50+ reps, offering 50+ users, unlimited AI customers, custom negotiation sims and call analysis, AI client builder, full metric report, team dashboard, team tracker, and CRM integration.

All plans come with Customer Success support and continuous AI updates.