inPowered

inPowered is a leading advertising AI startup that is revolutionizing programmatic advertising with its advanced sell-side AI decisioning platform. The company's mission is to empower agencies, brands, and publishers to achieve superior outcomes through real-time, impression-level optimization. By activating intelligence directly within the ad exchange, inPowered ensures that every ad impression is curated to meet specific campaign goals, bridging the gap between ad effectiveness and user experience.

The platform leverages proprietary AI models trained on over a decade of high-intent data. This allows inPowered to create custom bidding algorithms that optimize campaigns for a wide range of Key Performance Indicators (KPIs) without necessarily relying on first-party data. It operates across multiple channels, including Display, Video, and Connected TV (CTV), providing a comprehensive solution for modern digital advertising.

How to use inPowered

Activating inPowered's AI optimization is a streamlined and straightforward process designed for efficiency:

1. Define Your Outcome: Start by selecting the primary goal for your campaign. This could be Click-Through Rate (CTR), Video Completion Rate (VCR), Viewability, Brand Lift, Sales Lift, Engagement, or other custom metrics.
2. Provide Advertiser Details: Share basic information about the advertiser and the campaign.
3. Generate a Deal ID: inPowered's platform generates a unique Deal ID for an AI-powered Private Marketplace (PMP) tailored to your specified outcome.
4. Activate in Your DSP: Simply take the generated Deal ID and activate it within your preferred Demand-Side Platform (DSP), such as DV360. The process is turnkey, requiring no Insertion Orders (IOs) or minimum spend commitments.
5. Real-Time Optimization: Once activated, inPowered's AI begins optimizing every impression in real-time at the exchange level, ensuring your campaign is continuously working towards its goal with maximum efficiency.

Core Features of inPowered

• AI-Powered PMPs: Creates custom Private Marketplaces where AI algorithms curate every impression to match specific campaign outcomes, ensuring high-quality and relevant ad placements.
• Sell-Side AI Decisioning: Activates intelligence directly within the ad exchange (in partnership with platforms like Index Exchange), making optimization decisions at the speed of the auction for maximum impact.
• Outcome-Driven Optimization: Allows users to choose and optimize for a variety of specific business outcomes, from top-of-funnel awareness metrics like brand lift to bottom-of-funnel performance metrics like sales and ROAS.
• Proprietary Data & Algorithms: Utilizes unique, high-intent data sets collected over 10+ years to train its powerful optimization algorithms, providing a competitive edge.
• Turnkey Activation: Simplifies campaign setup with a simple Deal ID, eliminating the need for complex integrations, IOs, or minimum spend requirements.
• Cross-Channel Capabilities: Supports major programmatic channels including Display, Video, and Connected TV (CTV), offering a unified optimization strategy.
• Industry-First Data Partnerships: Integrates with leading data and measurement companies like Innovid, Edo, and Lucid to train its algorithms and validate performance.

Use Cases for inPowered

inPowered has demonstrated significant success across various industries and campaign objectives:

• Boosting Video Engagement: AAA achieved a remarkable 99% Video Completion Rate (VCR) for their campaign by using inPowered's sell-side AI.
• Improving Media Efficiency: A leading CPG brand increased its media efficiency by 59% and saw a 37% decrease in CPM.
• Increasing Click-Through Rates: A major consumer tech brand boosted its CTR by 77%, with performance rising from 0.35% to 0.62%.
• Reducing Acquisition Costs: New Balance successfully slashed its Cost Per Site Visit by 75%, achieving a 32% overall performance improvement.
• Maximizing ROAS: The Motley Fool achieved a 5X boost in Return on Ad Spend (ROAS) and reduced its Cost Per Lead by 20%.
• Enhancing On-Site Engagement: Visit Utah reduced its Cost Per Session by 80% and increased engaged time per session by 40%.

Advantages of inPowered

inPowered offers distinct advantages for modern advertisers:

• Proven Performance Uplift: Consistently delivers 50% to 300% improvements in key campaign metrics, as validated by numerous case studies.
• Efficiency and Simplicity: The turnkey Deal ID activation saves significant time and operational overhead for media buying teams.
• Privacy-Centric Approach: By operating on the sell-side and being capable of performing without first-party data, the platform is well-positioned for the future of privacy-focused advertising.
• Real-Time Granular Control: Optimizes at the individual impression level, ensuring no ad spend is wasted and every opportunity is seized.
• Award-Winning Technology: Recognized by the industry, including an ANA award for "Best Use of AI," validating its innovative approach and effectiveness.

Pricing and Plans

inPowered operates on a flexible model without requiring minimum spend commitments or formal Insertion Orders (IOs). Pricing is customized based on the campaign's scope and objectives. To get specific pricing details, potential clients are encouraged to request an AI PMP directly through the inPowered website, where they can specify their desired outcomes and receive a tailored proposal.