Lebesgue

Lebesgue positions itself as an AI Chief Marketing Officer (CMO) specifically designed to empower e-commerce brands, with a strong focus on the Shopify ecosystem. It replaces guesswork and manual data analysis with a sophisticated, AI-driven platform that provides clear, actionable insights across all facets of digital marketing. By consolidating data from various advertising channels and your e-commerce store, Lebesgue offers a unified view of your business performance, helping you make smarter, faster, and more profitable decisions. It is trusted by over 5,000 Shopify brands to enhance their marketing strategies and drive growth.

How to use Lebesgue

Getting started with Lebesgue is designed to be straightforward. The process begins by integrating your e-commerce store (like Shopify) and connecting your various marketing and advertising accounts, including Facebook Ads, Google Ads, TikTok Ads, Pinterest, and Klaviyo. Once connected, Lebesgue's AI engine gets to work:

1. Account Integration: Securely connect your Shopify store and ad platforms. The platform will begin pulling historical and real-time data.
2. Automated Audit: The 'Auditor' feature performs a daily check-up on your accounts, identifying common errors, tracking issues, or missed opportunities.
3. Dashboard Analysis: Explore your central dashboard, which presents key metrics aligned with Shopify's own reporting (like Gross Sales, Net Sales, and Profit) for easy comparison and a true understanding of your business health.
4. Deep Dive with AI Modules: Use the specialized AI tools to address specific challenges. For instance, use 'Balancer' to optimize your budget split between channels or 'Sentinel' to monitor competitor ad campaigns in real-time.
5. Implement First-Party Tracking: For enhanced accuracy, set up 'Le-Pixel'. This involves adding a script to your store to enable advanced first-party data collection, overcoming the limitations of third-party cookies and providing a complete view of the customer journey.
6. Act on Insights: Leverage the AI-powered 'Next Steps' and 'Strategist' features to receive concrete recommendations on creative improvements, targeting adjustments, and strategic shifts.

Core Features of Lebesgue

• Balancer: Intelligently allocates your marketing budget across different channels to maximize return on investment (ROI).
• Guardian: Automatically detects anomalies and significant outliers in your performance data, alerting you to potential issues or opportunities.
• Spotlight: Identifies your high-potential products, helping you focus marketing efforts on items most likely to increase sales and profit.
• Echo: Decodes competitors’ email marketing strategies, revealing insights into their product launches, promotional calendars, and discount tactics.
• Sentinel: Provides real-time monitoring of your competitors' advertising campaigns, showing you their latest ads and strategies.
• Prophet: Utilizes GAM (Generalized Additive Models) to deliver accurate predictions on ad spending outcomes and campaign performance.
• Auditor: Conducts daily, automated audits of your ad accounts to find and flag errors, ensuring your campaigns run smoothly.
• Sentry: Actively monitors and helps manage your inventory levels to prevent costly stockouts and lost sales.
• Le-Pixel: An advanced first-party data pixel that provides true marketing attribution, cross-device visitor matching, and complete customer journey mapping.
• Strategist: Offers expert feedback and AI-driven insights to boost the performance of your ad creatives.

Use Cases for Lebesgue

For E-commerce Store Owners: A Shopify store owner preparing for the holiday season can use 'Prophet' to forecast sales based on different budget scenarios and 'Balancer' to allocate funds effectively across Google and Facebook. 'Sentry' ensures their top-selling products remain in stock to meet the demand.

For Marketing Managers: A marketing manager notices a sudden dip in ROAS. 'Guardian' flags the anomaly, and 'Auditor' helps pinpoint a tracking pixel error in a specific TikTok campaign. They can then use 'Sentinel' to see if a competitor has launched an aggressive new campaign that might be impacting performance.

For Digital Agencies: An agency managing multiple e-commerce clients can use Lebesgue to create standardized, insightful reports. They can leverage 'Strategist' to provide data-backed creative recommendations and 'Echo' to give their clients a competitive edge by reverse-engineering rival email funnels.

Advantages of Lebesgue

Lebesgue offers a significant competitive advantage by consolidating multiple marketing functions into a single, intelligent platform. Its key strengths include:

• Unified Intelligence: It breaks down data silos by bringing analytics from your store, ad channels, and email platforms into one dashboard.
• Actionable AI Insights: Instead of just presenting data, Lebesgue provides concrete recommendations and next steps.
• Robust Competitor Analysis: Tools like Sentinel and Echo offer a rare, in-depth look into competitor strategies.
• Future-Proof Tracking: With Le-Pixel, businesses can build a resilient first-party data strategy that is not dependent on third-party cookies.
• Cost-Effective Expertise: It provides the capabilities of a data analyst, marketing strategist, and CMO at a fraction of the cost of hiring a team.
• Seamless Shopify Integration: Metrics and reports are aligned with Shopify's standards, making it incredibly intuitive for store owners.

Pricing and Plans

Lebesgue operates on a freemium model with transparent, scalable pricing.

• Analytics: Free: Includes full order history, basic order and revenue tracking, advertising channel integrations, and weekly/daily reports. An excellent starting point for new businesses.
• Analytics: Advanced ($59/month): Unlocks LTV & cohort analysis, in-depth advertising channel analytics, product intelligence, stock inventory tracking, and custom cost inputs.
• Analytics: Ultimate ($79/month): Includes all 'Advanced' features plus competitor tracking, AI-powered 'Next Steps' recommendations, and AI-powered Creative Strategy.
• Le Pixel: Attribution (add-on, $99/month): Requires an Advanced or Ultimate plan. Provides a 1st-party pixel, advanced attribution models, unlimited data retention, and complete customer journey insights.
• Le Pixel: Enrichment (add-on, $149/month): Requires an Advanced or Ultimate plan. Includes all 'Attribution' features plus server-side tracking and Facebook CAPI integration for maximum data accuracy.

Analytics pricing is fixed, while the Le Pixel add-on plans may scale based on yearly revenue.