Orum

Orum is the AI Conversation Engine built to supercharge your revenue team's performance. It serves as both an intelligent assistant and an expert coach, designed to eliminate manual, repetitive tasks and get your sales representatives into more meaningful, live conversations. By leveraging advanced AI, Orum powers smarter dialing, achieves faster connection rates, and provides context-aware coaching to turn every interaction into a revenue-generating opportunity. Trusted by over 1,200 leading revenue teams, Orum has proven to be a force multiplier, drastically improving efficiency and accelerating sales cycles.

How to use Orum

Getting started with Orum is a streamlined process designed for rapid integration and immediate impact:

1. Integration: Connect Orum seamlessly with your existing CRM (like Salesforce, HubSpot, etc.). This allows for real-time data synchronization of contacts, call activities, and notes.
2. List Creation: Import or create calling lists directly within the Orum platform. The AI can help prioritize contacts based on historical data to maximize the chances of a connect.
3. Configure Your Session: Set up your dialing parameters. Choose your dialing mode (e.g., parallel dialing), configure pre-recorded voicemails for automatic drops, and prepare your call scripts.
4. Start Dialing: Launch a dialing session. Orum's AI takes over, navigating phone directories, filtering out bad numbers, and waiting through ringing and voicemails. It only connects you when a live human answers the phone.
5. Engage and Convert: With the manual work handled, your reps can focus 100% of their energy on the live conversation. Use the real-time AI coaching cues to handle objections and guide the conversation effectively.
6. Analyze and Optimize: After your session, Orum automatically logs all call data, notes, and outcomes into your CRM. Use the platform's analytics dashboards to review performance, listen to call recordings, and identify coaching opportunities to continuously improve your team's effectiveness.

Core Features of Orum

• AI-Powered Dialer: Utilizes parallel dialing technology to call multiple numbers at once, intelligently filtering out voicemails and busy signals to connect reps exclusively to live prospects.
• Voicemail Drop: Allows reps to drop a pre-recorded, personalized voicemail with a single click, saving valuable time between calls.
• Conversation Intelligence: Transcribes and analyzes calls, providing insights into what's working. It can detect topics, track keywords, and measure talk-to-listen ratios.
• Real-time AI Coaching: Acts as an agentic coach during live calls, providing reps with on-screen prompts and battle cards to handle objections and follow best practices.
• Automated Data Entry: Automatically logs call activities, dispositions, and detailed notes directly into your integrated CRM, eliminating tedious post-call administrative work.
• Advanced Analytics & Reporting: Offers comprehensive dashboards that track key metrics like connect rates, conversations per hour, and meeting booking rates, giving managers full visibility into team performance.
• CRM & Sales Engagement Integration: Natively integrates with leading platforms like Salesforce, HubSpot, Salesloft, and Outreach to create a unified workflow.

Use Cases for Orum

Orum is ideal for various roles and objectives within a revenue organization:

• Outbound Sales Development (SDRs/BDRs): Dramatically increase the number of live conversations and booked meetings by automating the prospecting process.
• Account Executives (AEs): Efficiently conduct outreach for expanding existing accounts or prospecting new high-value targets.
• Sales Managers & Leaders: Onboard new reps faster, coach teams with data-driven insights, and accurately forecast pipeline based on real activity metrics.
• Account-Based Marketing (ABM) Campaigns: Execute targeted calling campaigns with precision, ensuring your message reaches the right people at key accounts.

Advantages of Orum

Orum provides a significant competitive edge by transforming the sales calling process:

• Massive Productivity Gains: By automating manual dialing, reps spend their time selling, not dialing. This leads to up to 4x more live conversations.
• Improved Rep Performance and Morale: Reducing tedious tasks and increasing successful connections boosts motivation and reduces burnout for SDRs.
• Faster Ramp-Up Time: New hires can become productive much faster with the help of AI coaching and a simplified workflow.
• Data-Driven Coaching: Managers can move beyond anecdotal feedback and use real call data to provide targeted, effective coaching.
• Accelerated Revenue Growth: More conversations lead directly to more meetings, a larger pipeline, and ultimately, increased revenue.

Pricing and Plans

Orum's pricing is tailored to the specific needs and scale of your revenue team. The platform is sold as a premium, paid service. To get detailed pricing information, you are encouraged to request a personalized demo through their website. This allows their team to understand your requirements and provide a custom quote that aligns with your business goals.