folk

folk is a modern, AI-driven Customer Relationship Management (CRM) platform designed to be the sales assistant your team has always needed. It replaces the complexity of traditional CRMs with a simple, intuitive, and proactive system that automates tedious tasks, allowing teams to focus on what truly matters: growing their business. Trusted by thousands of companies, folk centralizes all your contacts and interactions into a single source of truth, making collaboration seamless and sales processes more efficient.

The platform is built around the idea that a CRM should work for you, not the other way around. It leverages AI to enrich contact data, generate personalized messages, and provide intelligent reminders, ensuring no opportunity is missed. Whether you're prospecting, managing client relationships, or coordinating with partners, folk provides the tools to do it effectively and at scale.

How to use folk

Using folk is designed to be straightforward and integrate seamlessly into your existing workflow. Here’s a typical process:

1. Capture Contacts: Effortlessly import contacts from various sources. Use the folkX Chrome extension to grab leads directly from LinkedIn profiles or your Gmail inbox in a single click. You can also import contacts via CSV files or sync them from your Google Contacts.
2. Enrich and Organize: Once contacts are in folk, its AI-powered features get to work. Use 'Smart Fields' to automatically find email addresses, company information, and other key data points. The system also intelligently merges duplicate contacts to keep your database clean. Organize your contacts into customizable groups and views.
3. Manage Pipelines: Set up and customize sales pipelines to track deals from lead to close. Collaborate with your team by sharing pipelines, assigning roles, and leaving notes or reminders on specific contacts or deals.
4. Engage and Outreach: Leverage folk's integration with Gmail to send personalized emails at scale. Use AI to help draft contextual messages, create and reuse templates, and automate outreach sequences. Track email opens and replies to gauge engagement.
5. Integrate and Automate: Connect folk to your entire tool stack, including your calendar, social platforms, and over 6,000 other apps through Zapier and Make. This creates a unified hub for all relationship-related data and automates cross-platform workflows.

Core Features of folk

• folkX Chrome Extension: A powerful browser extension that allows you to capture and enrich contacts from LinkedIn and manage your CRM data directly within Gmail.
• AI-Powered Data Enrichment: Automatically find verified email addresses, job titles, and company details with 'Smart Fields' and 1-click enrichment, saving hours of manual research.
• Personalized Outreach at Scale: Combine CRM data with AI to generate highly personalized email drafts. Build and automate multi-step email sequences to nurture leads effectively.
• Collaborative Pipelines: Create shared, customizable pipelines for sales, fundraising, or any other process. Track progress visually and collaborate with your team in real-time.
• Deep Google Workspace Integration: Seamlessly syncs with Gmail and Google Calendar to log all interactions automatically, providing a complete history of every relationship.
• Relationship Intelligence: Identifies the strongest connections between your team and a lead, helping you find the warmest path for an introduction.
• Extensive Integrations: Connects with thousands of tools via Zapier and Make, including Slack, Typeform, and Notion, to centralize your data.
• Customizable Views & Dashboards: Organize your contacts with flexible views and get high-level insights into your sales performance with dedicated dashboards.

Use Cases for folk

folk is versatile and can be adapted for various business needs:

• Sales Teams: For prospecting, lead management, and tracking sales funnels. Teams can collaborate on deals, automate follow-ups, and get a clear overview of their pipeline.
• Agencies and Consultancies: To manage client relationships, track new business opportunities, and streamline project communication from a central hub.
• Founders and Startups: For managing investor relations, recruiting talent, building partnerships, and handling initial sales outreach without the overhead of a complex enterprise CRM.
• Partnership Managers: To identify and nurture potential partners, track communication, and manage the entire partnership lifecycle.

Advantages of folk

folk stands out from other CRMs due to its focus on simplicity, automation, and collaboration. Its key advantages include being absurdly simple to set up, providing a single source of truth for all contacts, being built for team-selling, and being surprisingly proactive with its AI-driven suggestions and automations. This allows teams to spend less time on data entry and more time building meaningful relationships.

Pricing and Plans

folk offers a freemium model with a 14-day free trial of premium features, no credit card required.

• Standard Plan: Starting at $20/member/month (billed annually). Ideal for small teams, it includes core CRM features, 2,000 emails/member/month, 500 enrichments/month, and API access.
• Premium Plan: Starting at $40/member/month (billed annually). Suited for medium-sized teams, this plan offers higher limits (5,000 emails, 1,000 enrichments), advanced features like deals and dashboards, and sync for up to 5 accounts per member.
• Custom Plan: Starting from $80/member/month. Tailored for larger teams with custom limits, advanced admin roles, migration services, and dedicated support.

All paid plans include unlimited members, core features like pipeline management, the folkX extension, and integrations.