Otterly.ai

Otterly.ai is a pioneering AI Search monitoring and optimization platform built for the new era of Generative Engine Optimization (GEO). As users increasingly turn to AI chatbots and search engines like ChatGPT, Google AI Overviews, and Perplexity for answers, traditional SEO is evolving. Otterly.ai addresses this shift by providing businesses with the tools to track and enhance their presence on these emerging platforms. It helps you understand how your brand, content, and links are being represented in AI-generated responses, allowing you to stay ahead of the competition and mitigate the predicted decline in traditional organic traffic.

The platform offers a comprehensive suite of tools to monitor your digital footprint across the AI landscape. It automatically tracks brand mentions, website citations, and even the sentiment of how AI models talk about your brand. By turning traditional keywords into conversational prompts, Otterly.ai reveals what your audience is searching for and how you can optimize your content to be a cited source in AI answers. This proactive approach saves countless hours of manual tracking and provides the critical data needed to refine your marketing and SEO strategies for the future of search.

How to use Otterly.ai

Getting started with Otterly.ai is designed to be a simple and fast three-step process:

1. Add Your Search Prompts: Begin by inputting the key search terms, keywords, and conversational prompts relevant to your brand, products, or industry. The platform's AI Keyword Research tool can help you discover new and relevant prompts that your target audience might use on platforms like ChatGPT and Perplexity.
2. Receive Instant Reports: Within approximately 5 minutes, Otterly.ai generates comprehensive reports for all monitored channels, including Google AI Overviews, ChatGPT, and Perplexity. You can immediately start analyzing your brand's visibility, link citations, and competitive positioning.
3. Enable Ongoing Monitoring: Once set up, the platform works automatically. You'll receive weekly updates and insights, allowing you to track changes over time, measure the impact of your optimizations, and maintain a competitive edge without continuous manual effort.

Core Features of Otterly.ai

• Multi-Platform AI Search Monitoring: Track your visibility on Google AI Overviews, ChatGPT, Perplexity.AI, Gemini, and Microsoft Copilot from a single dashboard.
• AI Keyword Research: Discover conversational keywords and prompts your audience is using in AI search, based on your keywords, brand name, or URL.
• Automated Link Citation Tracking: Automatically monitor every time your website's URLs are cited in AI-generated answers and track link position changes over time.
• Brand Ranking & Sentiment Analysis: Understand how frequently your brand is mentioned, its visibility compared to competitors (Brand Visibility Index), and the sentiment of the conversation around it.
• Generative Engine Optimization (GEO) Audit: Conduct a comprehensive audit including a Brand SWOT Analysis to understand your strengths, weaknesses, opportunities, and threats in the AI search space.
• Domain Ranking & Analytics: Track the performance of all domains (yours and competitors') and analyze which content is being cited most frequently by different AI search engines.
• Detailed Reporting & Exports: Generate detailed reports on prompts, brand mentions, and website citations. Export data to .CSV for custom analysis and stakeholder reporting.
• Semrush App Center Integration: Monitor your brand and link visibility directly within your Semrush account for a streamlined workflow.

Use Cases for Otterly.ai

Otterly.ai is valuable for a range of professionals:

• Marketing Teams: Monitor brand health, track campaign impact on AI platforms, and conduct competitive analysis to stay ahead.
• SEO Professionals: Adapt SEO strategies for GEO, identify link-building opportunities from AI citations, and optimize content to be featured in AI answers.
• Brand Managers: Protect brand reputation by monitoring mentions and sentiment, ensuring accurate information is presented by LLMs.
• Content Strategists: Discover new content ideas based on the questions users ask AI and optimize existing content to become a primary source.
• Digital PR Agencies: Measure the effectiveness of PR campaigns by tracking brand and link mentions across AI search platforms.

Advantages of Otterly.ai

Otterly.ai offers a distinct competitive advantage in the evolving digital landscape:

• Future-Proofs Your Marketing: Get ahead of the curve as search behavior shifts from traditional search engines to AI-powered experiences.
• Saves Time and Resources: Automates the tedious process of manually checking dozens of prompts across multiple platforms, saving hundreds of hours per month.
• Provides Actionable Insights: Delivers measurable data on brand visibility, link performance, and sentiment, enabling data-driven decisions.
• Objective Monitoring: Bypasses the personalization and search history (Memory RAG) of manual searches to provide neutral, objective data.
• Comprehensive Solution: Offers a complete suite of tools from keyword research to performance auditing, all focused on Generative Engine Optimization.

Pricing and Plans

Otterly.ai offers transparent, feature-inclusive pricing based on the number of search prompts you need to monitor. A 14-day free trial with full access and no credit card required is available.

• Lite: $29/month for 10 search prompts. Ideal for individuals or small businesses starting with GEO.
• Standard: $189/month for 100 search prompts. Perfect for teams executing a comprehensive GEO strategy. Additional prompts can be added.
• Pro: $989/month for 1,000 search prompts. Designed for large teams or agencies with extensive monitoring needs.
• Enterprise: Custom pricing. Includes custom prompt limits, Single Sign-On (SSO), custom payment options, a quarterly GEO Health Check, and personalized onboarding.