Visibility Overview
Visibility is a free AI Discoverability Checker developed by Causo to help businesses understand how they are perceived by leading artificial intelligence models. By entering your company's domain, you can run a comprehensive audit that reveals what ChatGPT, Claude, Gemini, and Perplexity know about your business. The tool generates an overall visibility score and provides a detailed breakdown across 10 key criteria, showing you exactly where your online presence is strong and where it needs improvement. It's designed for founders and marketers who want to ensure their brand is accurately represented and easily discoverable in the age of AI-driven search and information synthesis.
How to use Visibility
Using Visibility is a straightforward process that takes only a few minutes. First, navigate to the Visibility website. Second, enter your business's domain name into the input field. Third, initiate the 'AI Discoverability Audit'. The tool will then analyze your business across the four specified AI models. Finally, you will receive a complete report detailing your scores, the sources the AI used, and a prioritized action plan with recommendations to enhance your visibility.
Core Features of Visibility
- Comprehensive AI Visibility Analysis: Get an overall score from 0-100, with a specific breakdown for each of the four major AI models (ChatGPT, Claude, Gemini, Perplexity).
- 10-Criteria Evaluation: The audit assesses your business across ten key dimensions, including company identity, value proposition, product awareness, pricing, social proof, and more.
- Source Identification: The report shows the exact sources each AI model discovered and used, such as websites, articles, and social profiles.
- Actionable Recommendations: Receive a prioritized action plan with specific steps to improve how AI systems discover, understand, and recommend your business.
- Cross-Model Comparison: See how your visibility differs across four leading LLMs, highlighting inconsistencies and opportunities.
Use Cases for Visibility
Visibility is ideal for businesses looking to optimize their digital presence for AI. Key use cases include: optimizing marketing strategies to improve how LLMs describe your company, managing brand reputation by identifying outdated or incorrect information, conducting competitive analysis to see how your visibility compares to others, and guiding content strategy to fill information gaps identified by the AI models. It is particularly useful for founders and startups who are building in public and need to ensure AI models keep up with their rapid development.
Advantages of Visibility
The primary advantage of Visibility is that it is 100% free and provides immediate, valuable insights. It offers a multi-faceted view by analyzing your business through four different AI models, which is more comprehensive than a single-model check. The 10-criteria breakdown gives a granular understanding of your strengths and weaknesses. Furthermore, the tool translates its findings into an actionable plan, empowering users to make concrete improvements rather than just presenting data.
Pricing and Plans
Visibility is a completely free tool. The website states it is '100% free' to run a full AI discoverability audit.
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