Why not just use ChatGPT or Claude?

While ChatGPT or Claude can yield great results, it demands significant effort in crafting custom prompts, experimenting, and refining instructions to avoid generic 'AI slop' and 'yes-machine' outputs. Spiral, built on Every's editorial standards, uses the same models but acts as an opinionated writing partner out of the box, pushing back, asking clarifying questions, and integrating purpose-built features like Writing Styles and Workspaces, saving you months of prompting work.

What makes Spiral different from other AI writing tools?

Most AI writing tools are 'slop machines' that simply generate text from input. Spiral differentiates itself as a true writing partner by engaging in a conversation, asking questions to understand your intent, presenting multiple drafts simultaneously for exploration, and incorporating Every's editorial taste for good writing. The focus is on collaborating with you to define your message before helping you write it.

What can Spiral write well?

Spiral is proficient in handling short-form content, landing page copy, presentations, and essays. It's used internally at Every for content that has garnered millions of impressions, and early access users apply it for everything from social posts to technical documentation. It's designed for any content longer than small copy snippets where a writing partner, not just a text generator, is needed.

What's a session? Will I run out?

A session in Spiral is defined as one writing project or chat. Within each session, you receive unlimited messages and drafts, allowing you to iterate as much as needed. On the Personal plan, you get 50 sessions (or 50 different writing projects) per month. Most users do not reach this limit, but if you do, you can purchase an additional 50 sessions, which roll over each month if unused.

Can Spiral match my brand voice?

Yes, Spiral can match your brand voice through its Writing Styles feature. You can provide examples of your own writing, your brand's voice, or even emulate your favorite writers. Spiral learns from these examples and applies that specific voice to new content. This feature is deeply integrated into the writing experience, designed specifically for writers who require a consistent brand voice across all their creations.

Spiral AI Writing Partner: Craft Compelling Content with Ease

Spiral Overview

Spiral is an advanced AI writing partner that redefines how professionals approach content creation. Unlike conventional AI tools that merely generate text, Spiral acts as a collaborative partner, guiding users through an interactive process to produce compelling, personal, and authentic writing. It's specifically built for content creators, marketers, copywriters, and founders who seek to elevate their written communication, from emails to essays.

How to use Spiral

To use Spiral, you typically begin a new writing project or chat, which is considered a 'session.' Spiral then initiates an interview process, asking targeted questions to clarify your thinking and understand your core message. You can feed Spiral relevant files, such as PDFs, to provide context and ensure factual accuracy. Additionally, you can share examples of your writing style, brand voice, or favorite authors, allowing Spiral to learn and emulate that specific tone. After this collaborative input, Spiral generates multiple drafts from various angles (e.g., Benefit-Driven, Creative, Productivity-Focused), enabling you to select the most resonant direction and refine it to perfection. Each session offers unlimited messages and drafts, allowing for extensive iteration until the desired output is achieved.

Core Features of Spiral

Interactive Interview Process: Asks clarifying questions to understand user intent and gather personal experiences, ensuring honest and relevant content.
Multiple Draft Angles: Provides diverse perspectives (Benefit-Driven, Creative, Productivity-Focused) for each writing task, offering flexibility and choice.
Contextual Grounding: Integrates user-provided files (e.g., PDFs) to pull facts and details, preventing AI hallucinations and ensuring accuracy.
Personalized Style Matching: Learns and applies user's unique writing style, brand voice, or preferred authorial tones from provided examples.
Unlimited Messages & Drafts per Session: Allows for extensive iteration and refinement within a single writing project.
Private & Shared Workspaces: Offers dedicated spaces for individual projects or collaborative team efforts.

Use Cases for Spiral

Spiral is highly versatile and can be applied to a wide range of writing needs. It excels in generating short-form content like marketing emails, social media posts, and landing page copy. For longer-form content, it's effective for crafting presentations, essays, and even technical documentation. Businesses and individuals can leverage Spiral to maintain a consistent brand voice across all communications, quickly draft compelling narratives, and overcome writer's block by engaging with an AI partner that challenges and clarifies their thinking. It's particularly useful for professionals who need to produce high-quality, personalized content efficiently without sacrificing authenticity.

Advantages of Spiral

Spiral stands out by offering a truly collaborative writing experience, moving beyond simple text generation. Its interview-based approach ensures that the output is deeply personal and reflective of the user's actual thoughts and experiences, rather than generic 'AI slop.' The ability to ground content in user-provided files significantly reduces the risk of factual inaccuracies, enhancing trustworthiness. Furthermore, its style-matching capabilities allow users to maintain a consistent and authentic voice across all their content. By providing multiple drafts and pushing back with clarifying questions, Spiral acts as an opinionated partner that helps users refine their message and achieve high-quality, impactful writing with natural rhythm and clear language, saving significant time on prompting and editing.

Pricing and Plans

Spiral offers flexible pricing plans to suit individual and team needs:

Personal Plan: Priced at $25 per month, this plan includes 50 writing sessions per month, private workspaces, and unlimited messages and drafts per session. Additional 50 sessions can be purchased if needed, which roll over each month.
Teams Plan: Starting at $35 per month per seat (with a minimum of 3 seats), this plan provides 100 sessions per seat per month, shared workspaces across team members, and all features included in the Personal plan. It is ideal for teams and agencies.
Every Bundle: For $30 per month, users can subscribe to the Every bundle, which grants full access to Spiral along with other AI apps like Cora, Monologue, and Sparkle, plus an AI insider newsletter.

Spiral FAQ

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Traffic

Latest traffic

Monthly visits66.1K

Avg visit duration0:55

Pages per visit2.16

Bounce rate38.7%

Status

Rising+0.2%vs previous month

Updated at 2026-06-15

Monthly traffic trend

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Top 5 countries / regions

🇭🇰Hong Kong SAR China
37.0%
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🇬🇧United Kingdom
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10.7%
🇦🇺Australia
7.8%

Traffic sources

Source type	Percentage
Direct	87.6%
Referral	11.9%
Email	0.5%

Total

100%

Direct87.6%

Referral11.9%

Email0.5%

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