Toma

Toma is a specialized AI platform that provides intelligent, human-like voice and SMS agents built from the ground up for the automotive industry. Backed by prominent investors like Andreessen Horowitz, Toma aims to solve the critical communication and operational challenges faced by car dealerships. It acts as a tireless virtual team member, working 24/7 to handle repetitive tasks, ensuring that no customer call or revenue opportunity is ever missed. By automating key interactions, Toma frees up dealership staff to focus on high-value, in-person customer service, ultimately driving both efficiency and profitability.

The platform is designed to seamlessly integrate into a dealership's existing workflow. Its AI agents are not just simple chatbots; they are sophisticated systems capable of understanding context, navigating complex conversations, and performing actions across various dealership software. This end-to-end automation reduces the need for constant human oversight and allows for a scalable solution to manage customer communications.

How to use Toma

Getting started with Toma is a straightforward, consultative process designed for quick deployment and minimal disruption:

1. Book a Demo: The first step is to schedule a 30-minute demo call with the Toma team. This allows them to understand your dealership's specific challenges and goals.
2. Personalized Consultation: During the demo, you'll see the AI agents in action with real-world examples. The team will discuss how Toma can be tailored to your service drive, sales process, and BDC.
3. Seamless Integration: Toma's team handles the technical setup, integrating the AI agents with your existing Dealership Management System (DMS), CRM, and other software. The proprietary 'Toma Operator' feature can even navigate vendor websites that lack direct API access.
4. Deployment & Training: The system can be deployed in as little as a day. Minimal training is required for your staff, as the AI handles the interactions autonomously. The dealership team is primarily trained on how to receive and act on the information and appointments booked by Toma.
5. Monitor and Optimize: Once live, you can listen to call recordings and track performance through a dedicated dashboard. Toma provides a dedicated support team to ensure the system is continuously optimized for your needs.

Core Features of Toma

• AI-Powered Receptionist: Manages inbound calls, routes inquiries to the correct department, and answers frequently asked questions around the clock.
• Automated Service Appointment Booking: Schedules, modifies, cancels, and confirms service appointments 24/7 via voice or SMS, filling up your service schedule efficiently.
• Recall & Parts Order Management: Proactively contacts customers about vehicle recalls and handles inbound inquiries for parts orders, turning obligations into revenue opportunities.
• Omnichannel Communication: Engages customers on their preferred channel, whether it's a natural voice call or a convenient SMS message for reminders and follow-ups.
• Toma Operator: A unique AI that can navigate and interact with any third-party vendor website or software portal just like a human, enabling automation even without direct integrations.
• End-to-End Automation: Completes tasks from initiation to completion with minimal human intervention, from the first call to a confirmed appointment in your system.
• Natural Language Conversations: Utilizes fine-tuned, proprietary AI to deliver human-like interactions with the lowest response latency in the industry.

Use Cases for Toma

Toma is versatile and can be applied across various dealership operations:

• Boosting Service Department Revenue: A dealership group used Toma to book over 9,000 appointments in 90 days, generating more than $2 million in service revenue.
• Reducing No-Show Rates: By sending automated and interactive appointment reminders for service visits or test drives, dealerships significantly increase their show rates and secure revenue.
• Improving Staff Efficiency: A service manager reported that Toma saved their advisors an average of 43 hours per month, allowing them to focus on providing excellent service to customers in the dealership.
• Capturing After-Hours Opportunities: The AI works 24/7, ensuring that every call or service request made after business hours is captured and converted into a scheduled appointment.
• Streamlining Recall Campaigns: Instead of manually calling thousands of customers for recalls, Toma automates the outreach, booking appointments for the necessary work efficiently.

Advantages of Toma

• Industry-Specific Expertise: Unlike generic AI solutions, Toma is built exclusively for the automotive industry and understands its unique terminology and workflows.
• Proprietary AI Technology: Having its own in-house AI allows for deeper customization, faster innovation, and superior performance compared to competitors relying on third-party AI platforms.
• Proven & Demonstrable ROI: Toma provides clear case studies and data showing significant revenue generation and cost savings for its clients.
• Rapid & Non-Disruptive Deployment: The platform can be up and running quickly, often within a day, without interrupting the dealership's daily operations.
• Dedicated Support Included: Every client receives access to a dedicated support team, ensuring a smooth rollout and ongoing success.
• Omnichannel Superiority: Offering both high-quality voice and SMS automation provides a more comprehensive solution than single-channel alternatives.

Pricing and Plans

Toma's pricing is customized based on the specific needs, call volume, and scale of each dealership. The company does not publicly list its pricing plans. To receive a detailed quote and a personalized analysis of the potential return on investment, dealerships are encouraged to book a demo with the Toma sales team. This consultative approach ensures the solution is perfectly tailored to the dealership's operational goals and budget.