withsurface

withsurface, also known as Surface Labs, is a sophisticated AI-powered conversion engine built to address a critical challenge for modern businesses: converting website traffic into tangible business opportunities. While companies invest heavily in driving traffic through ads, SEO, and social media, a significant portion of these visitors leave without a trace. withsurface provides a suite of tools designed to capture and convert these missed opportunities, promising to turn up to 30% more inbound traffic into scheduled demos.

The platform operates as a comprehensive solution for the entire top-of-funnel process. It replaces standard, static web forms with dynamic, intelligent alternatives and enriches this data by identifying anonymous visitors. This allows marketing and sales teams to engage with high-intent prospects who might have otherwise been lost, thereby maximizing the return on marketing spend and lowering customer acquisition costs.

How to use withsurface

Getting started with withsurface is designed to be a straightforward process that integrates seamlessly into your existing marketing stack.

1. Installation: The first step is to add the Surface Tag to your website. This is a simple code snippet, similar to a Google Analytics or Meta Pixel tag, and the process typically takes less than five minutes.
2. Deploy Intelligent Forms: Replace your current lead capture forms (e.g., on landing pages, demo request pages) with Surface's multi-step, intelligent forms. These forms are designed to be more engaging and can capture partial submissions, ensuring no lead is completely lost.
3. Automated De-Anonymization & Scoring: Once the tag is live, withsurface begins de-anonymizing your website visitors at a person-level. Its AI engine automatically scores and qualifies these leads based on their behavior and firmographic data, distinguishing high-intent prospects from casual browsers.
4. Lead Routing and Integration: Configure lead routing workflows to send qualified leads directly to your sales team's preferred tools. withsurface integrates with platforms like Slack, Hubspot, Salesforce, and Apollo.io, ensuring a smooth handoff.
5. Optimize Campaigns: Use the insights and qualified lead data to create highly targeted retargeting campaigns. By focusing only on qualified prospects, you can significantly improve Return on Ad Spend (ROAS) and lower your Cost Per Lead (CPL).
6. Leverage AI Agents (Enterprise): For advanced users, the Enterprise plan offers AI agents that can automate inbound qualification, manage ad responses, and support Account-Based Marketing (ABM) strategies.

Core Features of withsurface

• Intelligent Lead Forms: Beautifully designed, multi-step forms that improve user experience and capture partial responses, preventing lead drop-off. Includes A/B testing capabilities.
• Person-Level De-Anonymization: Goes beyond basic IP-based firmographics to identify individual visitors, providing a richer profile of potential leads.
• AI-Powered Lead Scoring & Qualification: Automatically analyzes visitor data and behavior to score and qualify leads, allowing sales teams to focus on the most promising opportunities.
• Intelligent Retargeting: Enables the creation of retargeting audiences based on qualified leads only, dramatically increasing ad efficiency and ROAS.
• Multi-Channel Ad Orchestration: Automatically generates conversion-optimized landing pages for PPC and SEO campaigns to ensure message matching and improve performance.
• AI Agents for Inbound, Ads, and ABM: (Enterprise feature) Deploys AI to handle initial lead qualification, engage with prospects from ad campaigns, and execute targeted ABM plays.
• Seamless Integrations: Connects with a wide range of marketing and sales tools, including Salesforce, Hubspot, Slack, Airtable, Apollo.io, and major ad platforms like Google, Meta, and LinkedIn.

Use Cases for withsurface

withsurface is ideal for B2B companies looking to optimize their inbound marketing funnel.

• B2B SaaS Companies: Capture and qualify high-value enterprise leads from website traffic, ensuring that expensive inbound interest is not wasted.
• Marketing Agencies: Deliver superior results for clients by lowering their CAC, improving lead quality, and providing clear data on campaign performance.
• Companies with High Ad Spend: Maximize the ROI of Google, LinkedIn, and Meta ad campaigns by converting more of the paid traffic and retargeting more effectively.
• Sales and Marketing Alignment: Bridge the gap between marketing and sales by delivering well-qualified, scored leads that the sales team is eager to pursue, eliminating complaints about poor lead quality.

Advantages of withsurface

The primary advantage of withsurface is its ability to transform a leaky marketing funnel into an efficient conversion machine. It significantly increases the number of qualified leads generated from existing website traffic without needing to increase ad spend. By providing deep, person-level insights and automating the qualification process, it saves teams time and resources. This leads to a lower CAC, higher ROAS, and ultimately, a more predictable and scalable revenue pipeline. The dedicated support and expertise offered by the Surface Labs team also ensure customers can implement advanced conversion strategies effectively.

Pricing and Plans

withsurface offers two main tiers, both with custom pricing tailored to the client's needs. Prospective customers are encouraged to schedule a demo or consultation to receive a quote.

• Growth Plan: Designed for growing businesses, this plan includes unlimited Surface Forms, website visitor de-anonymization, form A/B testing, lead routing workflows, intelligent lead scoring, and integrations with Slack, Hubspot, Salesforce, Airtable, Apollo.io, and Webhooks.
• Enterprise Plan: For established businesses focused on maximizing conversions and ROAS. It includes all features from the Growth plan, plus unlimited visitor de-anonymization, AI Agents for Inbound, Ads, and ABM, dedicated onboarding support, and additional integrations with LinkedIn Ads, Meta Ads, and Google Ads.