Vector

Vector is a pioneering contact-based marketing (CBM) platform designed for modern B2B go-to-market (GTM) teams. It represents a fundamental shift from traditional Account-Based Marketing (ABM) by focusing on individual contacts rather than entire accounts. Vector empowers businesses to de-anonymize their website traffic, identifying the specific people showing interest, and then uses a wide range of buying signals to activate hyper-targeted advertising and sales plays. By connecting real-time intent with actionable outreach, Vector helps teams fill their funnel with high-intent contacts, increase engagement, and drive revenue growth more efficiently.

How to use Vector

Using Vector involves a straightforward, multi-step process to turn anonymous interest into tangible sales opportunities:

1. Define Your Signals: Start by identifying the key buying signals that matter to your business. This can include visits to specific high-intent pages (like pricing or competitor comparison pages), off-site research on relevant topics, job changes of key champions, or CRM status updates.
2. Identify Contacts: Vector's technology works to de-anonymize your website visitors, revealing the actual individuals and their contact information, not just the company they work for. You can also upload existing lists from your CRM or sales engagement platform.
3. Build Dynamic Audiences: Create segments of contacts based on the signals you've defined. For example, build an audience of "Contacts Researching Competitors" or "High-Intent Site Visitors." These audiences can be updated in real-time as new signals are detected.
4. Activate Ad Campaigns: Seamlessly sync your contact-level audiences with major ad platforms, including LinkedIn, Google, Meta, and Reddit. This allows you to run precisely targeted ad campaigns that are shown only to the individuals most likely to be interested.
5. Synchronize with Sales Outreach: Align your marketing and sales efforts by using the same audiences for ad campaigns and sales sequences. Warm up contacts with targeted ads before or during a sales rep's outreach to significantly increase familiarity and reply rates.
6. Measure and Optimize: Track the entire journey from the initial signal to the final sale. Analyze which signals and campaigns are most effective and use retargeting plays to re-engage contacts who showed interest but didn't convert.

Core Features of Vector

• Signal-Driven Ad Audiences: Automatically build and sync real-time, contact-level ad audiences based on a wide array of buying signals.
• Contact-Level Site De-anonymization: Move beyond account-level identification to see the specific individuals visiting your website.
• Contact-Level Intent Data: Discover exactly who is researching your solution, competitors, or industry category, and use that insight to trigger immediate action.
• Multi-Platform Ad Sync: Native integrations allow you to push audiences directly to LinkedIn, Google, Meta, and Reddit for targeted campaigns.
• Data and Email Enrichment: Enhances contact profiles with personal email addresses (HEM) and Mobile Ad IDs (MAID) to achieve high match rates (up to 90% on LinkedIn).
• Sales & Marketing Playbooks: A library of proven strategies to support outbound sales, re-engage dormant deals, and convert high-intent visitors.
• Robust Integrations: Connects with essential GTM tools including Slack, Salesforce, HubSpot, Marketo, Pardot, Clay, and Webhooks.

Use Cases for Vector

Boosting Outbound Reply Rates: A sales team is targeting a list of 150 strategic contacts. The marketing team uses Vector to sync that same list to LinkedIn Ads. As reps send their email sequences, the contacts see brand awareness and social proof ads, making the outreach feel familiar and credible, leading to higher reply and meeting conversion rates.

Converting High-Intent Website Visitors: A potential customer visits your pricing and integration pages. Vector identifies the individual, automatically adds them to a "High-Intent" audience, and triggers a targeted ad campaign showcasing a relevant case study. Simultaneously, it can trigger an automated LinkedIn connection request from a sales rep.

Competitive Take-out Campaigns: Vector identifies contacts who are actively researching your competitors. You can immediately place them into an ad audience that receives ads highlighting your key differentiators and superior value proposition.

Advantages of Vector

• Unmatched Precision: Targets known, interested individuals instead of broad, anonymous accounts, eliminating wasted ad spend.
• Higher Engagement & ROI: Users report significantly higher click-through rates (up to 6x the industry average) and better conversion from signal to sale.
• True Sales & Marketing Alignment: Creates a unified GTM motion where marketing ads directly support and warm up the exact contacts that sales is engaging.
• Future-Proof Strategy: Reduces reliance on third-party cookies by using first-party data and deterministic contact matching.
• Actionable Intelligence: Provides insights that are immediately actionable, bridging the gap between knowing who is interested and doing something about it.

Pricing and Plans

Vector offers a tiered pricing structure to suit different needs:

• Free Plan ($0/month): Ideal for getting started. Includes pushing site visitor data directly into Slack, 2 platform segments, and 1,000 export credits.
• Plus Plan ($399/month): Designed to turn site visitors into pipeline. Includes advanced site visitor identification, email enrichment, unlimited segments, CRM/MAP integrations, and 10,000 export credits.
• Growth Plan ($3,000/month, billed annually): For revealing buyers on and off your site. Adds contact-level intent data, 5 custom intent topics, support for 5 business units, and 25,000 export credits.
• Enterprise Plan (Custom Pricing): A comprehensive solution for a full contact-based marketing strategy. Includes unlimited export credits, SSO/SAML, a dedicated Customer Solutions Manager, and premium support.