Clearbit

Clearbit, now operating as Breeze Intelligence for HubSpot, is a powerful B2B marketing data engine designed to provide businesses with a complete and actionable view of their market, prospects, and customers. By integrating with your existing sales and marketing stack, Clearbit transforms your go-to-market strategy by providing clean, accurate, and real-time data enrichment. It leverages a sophisticated data foundation built on public web data, proprietary datasets, and the power of Large Language Models (LLMs) to convert unstructured information into precise, standardized data points for every lead, contact, and account.

The platform's core mission is to empower B2B teams to work smarter, not harder. It eliminates manual research and data entry, allowing teams to focus on high-value activities. Whether it's identifying high-fit leads, personalizing outreach, or understanding complex corporate structures, Clearbit provides the intelligence needed to drive growth and efficiency.

How to use Clearbit

Using Clearbit is straightforward and designed for seamless integration into your daily workflows. Here’s a typical process:

1. Integration: Connect Clearbit to your core platforms. It offers native integrations for HubSpot, Salesforce, and Marketo, as well as a robust API for custom solutions. This allows data to flow directly into your CRM and marketing automation systems.
2. Data Enrichment: Once integrated, Clearbit automatically enriches new and existing records. Simply providing an email address is enough for Clearbit to append over 100 data points, including company size, industry, location, technology stack, and employee role and seniority.
3. Form Optimization: Implement Clearbit's form shortening feature on your website. By only asking for an email, you can reduce friction and increase conversion rates, as Clearbit fills in the remaining details in the background.
4. Lead Scoring and Routing: Configure rules to score leads in real-time based on the enriched data. High-fit leads that match your Ideal Customer Profile (ICP) can be instantly routed to the appropriate sales representative for immediate follow-up.
5. Identify Anonymous Traffic: Use the IP intelligence dashboard to see which companies are visiting your website, even if they don't fill out a form. This reveals hidden buying intent and provides a new source of qualified prospects for your outbound team.
6. Targeted Advertising: Leverage Clearbit's data to create highly specific B2B audiences for your advertising campaigns on platforms like Facebook and Google, ensuring your ad spend is focused on the right prospects.

Core Features of Clearbit

• Real-Time Data Enrichment: Automatically appends comprehensive firmographic, technographic, and demographic data to any email or domain.
• IP Intelligence & Intent Signals: De-anonymizes website traffic to identify visiting companies, revealing their interest and buying intent.
• Lead Scoring & Routing: Instantly scores leads against your ICP and routes them to the correct team, ensuring rapid response times.
• Form Shortening: Increases lead capture rates by reducing the number of fields on your forms without sacrificing data quality.
• Corporate Hierarchies: Provides visibility into parent companies and subsidiaries, helping you navigate complex enterprise accounts.
• Normalized Data: Standardizes job titles into clear roles (e.g., Marketing, Sales) and seniorities (e.g., Manager, VP, C-Level) for consistent segmentation and analysis.
• Robust API & Integrations: Offers powerful APIs and seamless integrations with leading platforms like HubSpot, Salesforce, Marketo, and Google Analytics.
• B2B Advertising Audience Creation: Build and sync highly targeted audiences to advertising platforms to improve campaign ROI.

Use Cases for Clearbit

Clearbit is versatile and valuable for various teams within a B2B organization:

• Marketing Teams: Can achieve higher conversion rates with shorter forms, run hyper-targeted ad campaigns, personalize email nurturing sequences, and accurately segment their database for more relevant messaging.
• Sales Teams: Can prioritize the most promising leads, personalize their outreach with relevant company and contact information, understand account structures for strategic selling, and receive real-time alerts when target accounts visit the website.
• Operations Teams: Can maintain a clean, accurate, and up-to-date CRM database, automate data management processes, and ensure data consistency across all systems.

Advantages of Clearbit

Clearbit stands out due to its commitment to data quality, real-time functionality, and seamless integration.

• Accuracy and Coverage: By combining multiple data sources and using LLMs, Clearbit offers an optimal mix of data accuracy and global coverage.
• Actionable Intelligence: It goes beyond raw data, providing standardized, easy-to-use attributes and intent signals that directly inform strategy.
• Efficiency Gains: Automates manual data entry and research, freeing up valuable time for sales and marketing professionals.
• Enhanced Customer Experience: Enables deep personalization at every touchpoint, from website content to sales conversations.
• Security and Compliance: Adheres to strict privacy and security standards, including GDPR, CCPA, and SOC 2 Type 2 compliance, ensuring your data and your customers' data are handled responsibly.

Pricing and Plans

Clearbit's pricing is tailored to the specific needs and scale of your business. As an enterprise-grade platform, it does not offer standardized public pricing tiers. To get a quote, you will need to contact their sales team or request a demo through their website. Plans are typically based on factors like the volume of data enrichment requests, the number of web visitors to de-anonymize, and the specific features and integrations required. While some free tools existed previously, they are being sunset as of April 30th, 2025, positioning Clearbit as a fully premium, paid service.