Arcade

Arcade is a leading platform designed to transform how companies showcase their products. Trusted by over 20,000 businesses, it empowers teams to create beautiful, interactive, and high-converting product demos effortlessly. By moving away from static videos and screenshots, Arcade offers a dynamic and engaging way for potential customers to experience a product firsthand, leading to significantly higher engagement and conversion rates.

The platform is built for speed and ease of use, allowing anyone, regardless of their technical skills, to produce professional-quality demos in minutes. It's a versatile solution used across various departments, including marketing, product development, sales, customer success, and corporate training, to tell more effective product stories and accelerate business growth.

How to use Arcade

Arcade simplifies the demo creation process into four straightforward steps:

1. Record: Using the intuitive Chrome extension or desktop app, you can capture your product's workflow on any device. Arcade automatically records your actions and stitches the steps together into a seamless flow, eliminating the need for complex video editing software.
2. Edit: The user-friendly editor allows you to enhance your demo and align it with your brand. You can add interactive elements like hotspots, callouts, and tooltips to guide users. Features like pan & zoom, branching logic, voiceovers (including AI-generated synthetic voice), and background music help create a rich, engaging experience.
3. Share and Embed: Once your demo is ready, Arcade offers flexible distribution options. You can embed it directly onto your website or landing pages, share it via a custom link with prospects, or export it as a GIF or video for use on social media and in email campaigns.
4. Analyze: Arcade provides powerful analytics to track how viewers interact with your demos. You can gain insights into engagement rates, view counts, completion rates, and user behavior. This data helps you understand what resonates with your audience and optimize your demos for better performance.

Core Features of Arcade

• No-Code Demo Creation: Build interactive demos with a simple point-and-click interface.
• Multi-Platform Capture: Record using a Chrome extension, desktop app, or by uploading existing media.
• Rich Interactive Editor: Add hotspots, callouts, chapters, pan & zoom, and blur sensitive information.
• Advanced Branching: Create personalized paths for different user segments within a single demo.
• AI-Powered Enhancements: Utilize synthetic voiceovers and AI-generated copy to speed up creation.
• Brand Customization: Maintain brand consistency with white-labeling, custom themes, and custom domains.
• Powerful Analytics: Access global and advanced insights, including audience reveal and data propagation to your CRM.
• Seamless Integrations: Connect Arcade with tools you already use, such as Google Analytics, HubSpot, Salesforce, Notion, and more.
• Team Collaboration: Work together in a shared workspace with features like commenting, folders, and advanced permissions.

Use Cases for Arcade

Arcade is trusted by leading companies like Wrike, Capchase, and Nudge Security for various purposes:

• Marketing: Create compelling, on-brand demos for websites to drive leads and boost product adoption. Arcades have shown to increase trial conversion by up to 5x compared to traditional methods.
• Sales & Pre-sales: Build and share personalized demos that address specific prospect needs, helping to shorten the sales cycle.
• Product Management: Quickly create and test interactive prototypes for new features, gathering user feedback 4x faster than with traditional prototypes.
• Customer Success & Onboarding: Develop interactive guides and tutorials to help new users get started and understand complex features, improving the overall onboarding experience.
• Enablement & Training: Produce engaging training materials for internal teams to ensure they are knowledgeable about the product.

Advantages of Arcade

Compared to traditional video creation, Arcade offers significant advantages:

• Higher Engagement: Interactive demos see 7.2x higher engagement than passive videos.
• Increased Conversion: Teams report up to a 5x increase in trial conversion rates.
• Speed and Efficiency: It's 10x faster to create a demo with Arcade than with video, with a median publishing time of just 6 minutes.
• Easy to Update: Demos are live assets that can be updated at any time without needing to re-record everything.
• Accessibility: No technical or creative expertise is required, empowering entire teams to create content.

Pricing and Plans

Arcade offers a range of plans to suit different needs and team sizes:

• Free: For individuals starting out. Includes 1 user and up to 3 published Arcades with an Arcade watermark.
• Pro ($32/month): For professionals who need more power. Includes 1 user, unlimited Arcades, removal of the watermark, global insights, and GIF/Video export.
• Growth ($42.50/user/month): Designed for teams. Includes everything in Pro, plus multiple users, white-labeled Arcades, custom themes, advanced branching, integrations, and collaboration features.
• Enterprise (Custom Pricing): For large organizations needing advanced security and support. Includes everything in Growth, plus multiple workspaces, SSO, API access, a dedicated CSM, and priority support.

Arcade also offers special discounts for eligible startups on the Pro and Growth plans.