Walnut

Walnut is a pioneering interactive demo platform designed to revolutionize how go-to-market (GTM) teams sell software. It provides a codeless environment where teams can create, personalize, and share perfectly stable and engaging product demonstrations. By capturing a product's front-end, Walnut allows users to build true-to-life product experiences without the risk of bugs, server downtime, or data issues that often plague live demos. This empowers sales and marketing professionals to deliver a consistent and compelling narrative that resonates with each prospect's specific needs.

The platform is built for the entire GTM team, from marketing and presales to sales and customer success. It aims to solve the common problem of generic, time-consuming, and unreliable demos. With Walnut, companies can scale their demo creation process, provide prospects with hands-on product tours early in the buying journey, and gain deep insights into user engagement to optimize their strategies. The recent launch of 'Interactive Deal Rooms' further streamlines the sales process by consolidating demos, documents, and mutual action plans into a single, shareable link.

How to use Walnut

Using Walnut is a straightforward process designed for non-technical users:

1. Capture Your Product: Use Walnut's extension to safely capture the front-end screens of your application. This process is codeless and doesn't access any sensitive backend data.
2. Edit and Customize: In the Walnut editor, you can modify every element of the captured screens. Change text, edit images and graphs, and tailor the content to match your prospect's industry, name, and pain points.
3. Add Interactive Guides: Create guided product tours by adding tooltips, annotations, and interactive elements that walk the user through key features and value propositions.
4. Personalize at Scale: Utilize the 'Demo Wizard' to create reusable templates. This allows your sales team to quickly personalize demos for hundreds of different prospects in seconds.
5. Share and Present: Share the interactive demo via a unique link, embed it on your website as a self-serve tour, or use it during live sales calls for a flawless presentation.
6. Analyze and Optimize: Track how prospects interact with your demo. The platform provides detailed analytics on user engagement, showing which features are most viewed and where users drop off, enabling you to refine your pitch and product focus.

Core Features of Walnut

• Codeless Demo Creation: Build high-fidelity, interactive demos without writing a single line of code.
• Interactive Product Tours: Guide prospects through your product with engaging, self-paced walkthroughs.
• Advanced Personalization: Easily customize text, images, and data within your demos to create a tailor-made experience for each buyer.
• Demo Analytics: Gain actionable insights into prospect engagement to understand their interests and optimize your sales strategy.
• Interactive Deal Rooms: Centralize all sales collateral, including demos, documents, and mutual action plans, in a single, trackable link to accelerate deals.
• Team Collaboration: A centralized library allows teams to create, share, and collaborate on demo templates, ensuring brand consistency and efficiency.
• Failure-Free Environment: Demos are hosted on Walnut's stable environment, eliminating the risk of bugs, slow loading times, or crashes during a presentation.
• Enterprise-Grade Security: With SOC 2 certification, Walnut ensures that your data and your customers' data are always secure.

Use Cases for Walnut

Walnut is versatile and benefits various roles within an organization:

• Marketing: Embed interactive product tours on the website and in marketing campaigns to capture more high-intent leads and increase conversion rates.
• Presales: Scale the creation of customized demos, enabling sales engineers to build a library of standardized yet flexible demos that the sales team can use independently.
• Sales: Deliver personalized, bug-free demos that speak directly to a prospect's needs, improving the buying experience and closing deals faster.
• Customer Success: Onboard new users and announce new features with engaging interactive tutorials, driving product adoption and reducing support tickets.

Advantages of Walnut

Walnut offers significant advantages for SaaS companies:

• Accelerated Sales Cycles: By providing prospects with instant, on-demand access to personalized demos, Walnut removes friction from the buying process.
• Increased Conversion Rates: Engaging, hands-on experiences help prospects understand the value of a product more effectively, leading to higher win rates.
• Improved GTM Efficiency: Automating demo creation saves countless hours for presales and sales teams, allowing them to focus on selling rather than preparing.
• Data-Driven Selling: Analytics on demo usage provide valuable feedback to sales, marketing, and product teams, informing future strategy.
• Enhanced Buyer Experience: Walnut puts the buyer in control, offering a transparent, pressure-free way to explore a product, which is highly valued by modern buyers.

Pricing and Plans

Walnut operates on a custom pricing model tailored to the specific needs of each business. Pricing details are not publicly available on their website. To receive a custom quote, potential customers are encouraged to book a demo with the Walnut sales team. This allows Walnut to assess the company's requirements, including team size, usage volume, and feature needs, to provide a suitable plan.