Navattic

Navattic is a leading interactive product demo software designed to place your product at the heart of your go-to-market strategy. It empowers B2B SaaS companies to create engaging, hands-on product experiences for prospects, moving beyond static screenshots and videos. By allowing potential customers to interact with a replica of your product, Navattic helps build trust, communicate value more effectively, and ultimately shorten the sales cycle. The platform is built for ease of use, enabling marketing, sales, and presales teams to build sophisticated demos without writing a single line of code.

The core idea behind Navattic is to transform how buyers experience a product before purchasing. Instead of just being told about features, users get to click, explore, and understand the product's functionality in a controlled, guided environment. This approach has proven to significantly increase website conversion rates, generate higher-quality leads, and provide sales teams with powerful assets for every stage of the funnel.

How to use Navattic

Using Navattic is a straightforward, no-code process. First, you capture the front-end of your application using Navattic's secure method, which creates an HTML/CSS replica of your product's UI. This ensures your live product and sensitive data are never exposed. Once captured, you use the intuitive editor to build your demo. You can add tooltips, modals, and guides to walk users through key workflows and highlight value propositions. Demos can be personalized using dynamic variables to include a prospect's name or company, making the experience highly relevant. Finally, you can embed these demos on your website, share them via a direct link in emails, use them in sales presentations, or even download them for offline use at conferences.

Core Features of Navattic

• No-Code Demo Builder: An intuitive editor that allows anyone to create, edit, and update interactive demos by capturing the product's front-end (HTML/CSS) without needing engineering support.
• Interactive Demos: Create a wide range of demos, including high-level overviews, feature-specific tours, conditional demos that adapt to user choices, and personalized experiences.
• Engagement Analytics & Insights: Track how users interact with your demos to uncover buyer interest and intent. Get detailed analytics on views, engagement time, and user journeys.
• Playbooks and Alerts: Set up automated actions based on demo engagement. Receive real-time Slack or email alerts when high-value prospects interact with a demo, and update lead statuses in your CRM.
• Seamless Integrations: Natively integrates with popular CRMs like HubSpot and Salesforce, as well as Marketo. Sync account and lead engagement data, and send events to any platform via custom webhooks.
• Personalization and Localization: Use dynamic variables to personalize demos for each visitor. The platform also supports demo translation, allowing you to share demos in any language.
• Launchpad for Sales: A purpose-built feature set for sales and presales teams, including a browser extension, sandbox demos, and interest-level demos to enhance sales outreach and follow-ups.
• Offline Demos: Download demos for use at conferences, trade shows, or in environments with no internet access, ensuring you can always showcase your product.

Use Cases for Navattic

Navattic is versatile and supports multiple use cases across the customer journey:

• Marketing & Growth: Embed interactive demos on your website to replace static 'Request a Demo' forms, increasing lead conversion by 20-25%. Use demos in marketing campaigns to capture high-intent leads and identify engaged accounts.
• Sales & Presales: Equip your sales team with personalized demos to send as leave-behinds after calls. Share demos earlier in the sales cycle to qualify prospects and reduce the burden on solutions engineers for standard discovery calls.
• Account-Based Marketing (ABM): Create bespoke demos for target accounts, personalizing the content with their company name and logo to create a powerful, tailored experience.
• Customer Onboarding & Feature Adoption: Announce new features with interactive tours that guide existing users through the new functionality, driving adoption and upsell opportunities.

Advantages of Navattic

Navattic provides a significant competitive edge by creating a superior buying experience. Customers report a 20-25% increase in website conversion rates and a substantial lift in qualified leads. By providing valuable insights into buyer intent, it helps sales and marketing teams prioritize their efforts effectively. The platform saves countless hours for presales and engineering teams by automating the creation of standard demos. Furthermore, its ease of use and robust integration capabilities ensure it fits seamlessly into any existing GTM tech stack, delivering a clear and rapid return on investment.

Pricing and Plans

Navattic offers a flexible pricing structure to accommodate teams of all sizes:

• Starter: A free plan perfect for testing the waters. It includes 2 seats, 1 HTML demo, unlimited views, and basic analytics.
• Base: Designed for teams looking to implement demos across various use cases. It includes all Starter features plus 5 seats, unlimited HTML demos, unlimited integrations, custom themes, and a dedicated CSM.
• Growth: The most popular plan for scaling demo usage. It includes all Base features plus 10 seats, account identification, A/B testing, advanced filters, demo translation, and in-app collaboration.
• Enterprise: A custom plan for large organizations needing expanded capabilities. It includes all Growth features plus custom seat allocation, offline demos, audit logs, professional services, and priority support.

The Launchpad feature set for sales teams is available as a seat type on the Growth and Enterprise plans.