Folio Overview
Folio is a powerful, no-code platform that revolutionizes how SaaS companies create and share interactive product demos. It's built for growth, sales, product marketing, and customer success teams to craft compelling product stories without writing a single line of code. In under 10 minutes, you can transform static screen captures into dynamic, personalized, and engaging walkthroughs that drive conversions and user activation. Folio empowers go-to-market teams to showcase their product's value effectively, leading to increased engagement and accelerated business growth.
How to use Folio
Using Folio is a streamlined, five-step process designed for efficiency and ease of use:
- Capture: Use the Folio Chrome/Edge extension to easily capture your application's screens. It captures the underlying HTML, not just a static image, preserving navigation, images, and tooltips, making every element fully editable.
- Customize: In the intuitive no-code editor, modify any element on the screen. Change text, numbers, logos, and charts to personalize the demo for specific prospects or industries. Use features like Pan & Zoom to highlight key areas and Blur/Mask to hide sensitive information.
- Enhance: Add interactive guides, tooltips, and annotations to walk users through key features and workflows. You can record and embed personal videos to add a human touch and build rapport with your audience. Create custom Calls-to-Action (CTAs) and forms to capture leads directly within the demo experience.
- Share & Embed: Once your demo is ready, publish it and share it instantly via a direct link. You can also embed it directly into emails (using the Gmail Add-on), landing pages, websites, or help centers for seamless integration into your existing funnels.
- Analyze: Track viewer engagement and behavior with detailed analytics. Understand which features resonate most, see where users drop off, and receive real-time notifications when a lead views your demo, allowing for timely follow-up.
Core Features of Folio
- No-Code Editor: An intuitive drag-and-drop interface that allows for full customization of captured screens without any coding knowledge.
- HTML Screen Capture: Captures screens with full interactivity, preserving the look, feel, and functionality of your live application.
- Personalization at Scale: Easily find and replace text, images, and data to tailor a master demo for hundreds of individual prospects in seconds.
- Interactive Guides: Add tooltips, hotspots, modals, and step-by-step guides to direct users through complex workflows and highlight value.
- Pan & Zoom: A cinematic feature to direct user attention to the most important features or actions on the screen.
- Advanced Analytics: Gain deep insights into demo performance, viewer engagement, completion rates, and lead activity to optimize your strategy.
- Team Collaboration: Share demos and templates with your team, manage permissions, and maintain brand consistency across all product stories.
- Extensive Integrations: Connect with your existing tech stack, including Salesforce, HubSpot, Slack, Zapier, Intercom, and more, to streamline your workflow.
- Lead Capture Forms: Embed custom forms directly into your demos to generate qualified leads and pipe them into your CRM.
- Enterprise-Ready Security: Offers features like SAML SSO, secure demo access, and custom data retention policies to meet enterprise security requirements.
Use Cases for Folio
Folio is versatile and serves various teams within an organization:
- Marketing Teams: Create interactive demos for landing pages to increase conversion rates and generate Marketing Qualified Leads (MQLs). Showcase new features in product marketing campaigns and blog posts.
- Sales Teams: Build personalized demos to accelerate the sales cycle and increase close rates. Replace time-consuming live demos in early-stage outreach to qualify leads more efficiently.
- Customer Success & Onboarding: Develop guided walkthroughs to onboard new users, explain complex features, and reduce the volume of support tickets by enabling self-service learning.
- Partnerships & Enablement: Equip partners with a gallery of interactive demos they can easily personalize and use to sell your product effectively.
Advantages of Folio
Folio offers significant advantages over traditional demo methods:
- Speed & Efficiency: Create polished, interactive demos in minutes, not weeks, freeing up valuable engineering and sales engineering resources.
- Empowerment: Enables non-technical team members (marketers, sales reps) to build and edit high-fidelity demos independently.
- Scalability: Personalize one master demo for hundreds of prospects with dynamic variables and find-and-replace functionality, ensuring relevance at scale.
- Data-Driven Decisions: Make informed decisions based on detailed analytics of how prospects interact with your product story.
- Increased Engagement: Interactive demos are inherently more engaging than static videos or screenshots, leading to better product comprehension and higher conversion rates.
Pricing and Plans
Folio offers a range of plans to suit different needs, from individuals to large enterprises:
- Free: $0/month for 1 user. A great starting point that allows up to 2 basic demos with a Folio watermark. It includes unlimited demo steps and views.
- Lite: Starts at $25/user/month (billed annually). Ideal for individuals, this plan includes up to 15 basic demos, HTML capture, custom themes, pan/zoom, and blur/mask features.
- Pro: Starts at $42/user/month (billed annually). The best option for individual creators, offering unlimited demos, personal video recording, custom CTAs, advanced integrations, and custom branding.
- Team: Starts at $59/user/month (minimum of 2 users, billed annually). Designed for growing teams, this plan adds workspace management, team collaboration features, a custom subdomain, and priority support.
- Enterprise: Custom pricing. Tailored for large teams and companies, this plan includes all Team features plus an Open API, SAML SSO for enhanced security, dedicated support, and custom data retention policies.
Traffic
Latest traffic
Status
Monthly traffic trend
- 2025-9: 3.5K
- 2026-1: 3.5K
- 2026-2: 3.0K
- 2026-3: 3.4K
- 2026-4: 2.4K
- 2026-5: 3.3K
Geography
Top 5 countries / regions
- 🇺🇸United States50.6%
- 🇧🇷Brazil26.2%
- 🇮🇳India13.0%
- 🇨🇦Canada10.1%
Top keywords
| Keyword | Cost per click |
|---|---|
| folio | $1.12 |
| product demo inspiration gallery | $0.00 |
| stealth company | $0.00 |
| stealth startup | $8.11 |
| what is stealth startup | $0.00 |
Folio Alternatives
Supademo
Supademo is an AI-powered platform for creating interactive product demos and guided tours in minutes. It helps sales, marketing, and customer success teams to close deals faster, scale product onboarding, and generate leads by replacing static screenshots and videos with engaging, self-guided experiences.
Onboarding
Storylane
Storylane is an AI-native demo automation platform that empowers sales and marketing teams to create personalized, interactive product demos in minutes. It helps accelerate sales cycles, enhance prospect engagement, and drive product-led growth without any coding required.
Onboarding
DemoDazzle
DemoDazzle is an AI-powered platform that transforms standard product walkthroughs into interactive, automated demos. It allows users to create engaging, self-guided presentations with a customizable AI assistant that answers viewer questions in real-time. Ideal for sales, training, and customer onboarding, DemoDazzle provides detailed analytics to track engagement and optimize performance, helping businesses close deals faster and reduce support queries.
Onboarding
sharefable
sharefable is an AI-powered platform for creating interactive product demos without any code. It helps sales, marketing, and customer success teams to build personalized, engaging product walkthroughs in minutes. Capture your product, personalize with AI, and share anywhere to boost conversions, shorten sales cycles, and simplify user onboarding.
Onboarding
Landbot
Landbot is a no-code AI chatbot generator that empowers marketing, sales, and customer service teams to create engaging conversational experiences. It helps automate lead generation, qualify prospects, provide 24/7 support, and book appointments across multiple channels like websites, WhatsApp, and Facebook Messenger, ultimately driving revenue and improving customer satisfaction.
ChatbotFolio Categories
Folio Embed Widget
Copy this embed code to place the badge on your blog, article, or product site and send readers directly to this ToolMage detail page.
Related AI tools
Supademo
Supademo is an AI-powered platform for creating interactive product demos and guided tours in minutes. It helps sales, marketing, and customer success teams to close deals faster, scale product onboarding, and generate leads by replacing static screenshots and videos with engaging, self-guided experiences.
OnboardingStorylane
Storylane is an AI-native demo automation platform that empowers sales and marketing teams to create personalized, interactive product demos in minutes. It helps accelerate sales cycles, enhance prospect engagement, and drive product-led growth without any coding required.
Onboarding
Walnut
Walnut is a leading interactive demo platform that empowers go-to-market teams to create personalized, codeless, and failure-free product demos. It helps marketing, sales, and customer success teams to showcase their product's value effectively, increase conversion rates, shorten sales cycles, and enhance the overall buyer experience through engaging, hands-on product tours.
Lead Generation
20paths
20paths is an AI-powered platform for creating interactive product demos and step-by-step guides. It helps sales, marketing, and support teams to convert leads, onboard users, and build knowledge bases quickly and efficiently, boosting engagement and closing deals faster.
Knowledge Base
Jyek
Jyek is an AI agent platform that understands objectives, creates execution plans, uses tools, and delivers verifiable results for complex, multi-step tasks.
Automation
DemoGPT
DemoGPT is an AI-powered platform that instantly creates interactive product demos and guided tutorials. Simply provide a text prompt, URL, or screen recording, and DemoGPT automatically generates a clickable, shareable, and embeddable demo, eliminating the need for coding or design skills.
Onboarding
Hexus
Hexus is an AI-powered platform that enables teams to create, centralize, and optimize product content like interactive demos, videos, and guides in minutes. It empowers marketing, sales, and success teams to craft compelling product stories without any coding, streamlining content creation and boosting user engagement.
DocumentationDemoDazzle
DemoDazzle is an AI-powered platform that transforms standard product walkthroughs into interactive, automated demos. It allows users to create engaging, self-guided presentations with a customizable AI assistant that answers viewer questions in real-time. Ideal for sales, training, and customer onboarding, DemoDazzle provides detailed analytics to track engagement and optimize performance, helping businesses close deals faster and reduce support queries.
Onboarding
Arcade
Arcade is a powerful platform that enables teams to create interactive product demos in minutes without any coding. It helps businesses tell compelling product stories, boost user engagement, and increase conversion rates. Ideal for marketing, sales, and product teams, Arcade replaces passive videos with engaging, clickable, and trackable experiences.
Onboarding
Navattic
Navattic is a no-code platform for creating interactive product demos. It enables sales and marketing teams to build and share hands-on product experiences that delight buyers, accelerate sales cycles, and increase conversion rates. Users can capture their product's front-end and create guided tours, personalized demos, and leave-behinds without engineering resources.
Lead Generation
Layerpath
Layerpath is an AI-powered platform for creating interactive product demos, video tutorials, and step-by-step guides. It helps sales, marketing, and customer success teams to generate more leads, accelerate user onboarding, and showcase product features effectively without complex editing.
User Onboardingsharefable
sharefable is an AI-powered platform for creating interactive product demos without any code. It helps sales, marketing, and customer success teams to build personalized, engaging product walkthroughs in minutes. Capture your product, personalize with AI, and share anywhere to boost conversions, shorten sales cycles, and simplify user onboarding.
Onboarding
Guidejar
Guidejar is an AI-powered platform that automatically creates step-by-step guides, interactive product demos, and video tutorials. Simply record your workflow, and Guidejar transforms it into polished, shareable content with AI voiceovers and multi-language translation, saving you hours of manual work.
Knowledge Base
bounti
bounti is a no-code, AI-powered Go-to-Market (GTM) content engine designed for sales, marketing, and customer success teams. It automates deep research and creates a wide range of personalized, on-brand collateral, from sales decks and web pages to outreach sequences. By combining AI efficiency with human expert verification, bounti helps teams scale their GTM efforts, close deals faster, and eliminate the need for extensive marketing or development support.
Content Generation
Hexus
Hexus is an AI-powered platform that enables teams to create interactive product demos, videos, and guides in minutes. It automates content creation with AI-generated scripts, voiceovers, and avatars, helping marketing, sales, and customer success teams to showcase products effectively, improve user onboarding, and accelerate conversions.
Customer Onboarding
Folio Comments (0)
Sign in to comment.
Sign inNo comments yet.