Dig

In today's digital landscape, social video reigns supreme, yet most brands lack the tools to see and understand what's happening within this critical medium. Dig emerges as a pioneering Social Video Intelligence platform, designed to bridge this gap. It offers a 'Video-First' approach, moving beyond simple text and hashtag tracking to provide a comprehensive analysis of video content itself. By decoding spoken words, on-screen visuals, products, logos, and captions across billions of videos worldwide, Dig empowers brands to gain complete control over their narrative, seize opportunities, and proactively prevent reputational damage.

The platform is built to handle the immense scale and speed of social video, covering over 90% of video content across all major channels. It provides brands with the visibility they need to understand conversations, sentiment, and trends as they unfold in real-time. This deep analysis allows for the extraction of coherent narratives, filtering out the noise to highlight both positive and negative themes surrounding a brand, its products, or its executives.

How to use Dig

Getting started with Dig involves a consultative process to align the platform with your brand's specific needs. The typical workflow is as follows:

1. Request a Demo: The first step is to schedule a demonstration with the Dig team. During this session, they will showcase the platform's capabilities and discuss your unique challenges and goals, whether it's reputation management, competitive analysis, or consumer research.
2. Platform Configuration: Once onboarded, Dig's team helps configure the platform to track your brand, products, competitors, and key topics of interest. This involves setting up specific keywords, visual cues, and other parameters for monitoring.
3. Automated Collection & Analysis: Dig's engine works continuously in the background, collecting and analyzing vast amounts of social video data relevant to your configuration. The AI decodes every element of the videos.
4. Access Dashboards and Reports: Users can log into the web-based platform to access intuitive dashboards. These dashboards visualize key metrics, emerging narratives, sentiment analysis, and impact scores.
5. Set Up Real-Time Alerts: Configure custom alerts to receive instant notifications about potential crises, sensitive information leaks, or significant spikes in conversation. This enables rapid response before issues escalate.
6. Generate Insights: Utilize the platform's intelligence tools to dive deep into consumer feedback, assess content performance, and identify key influencers, turning raw data into actionable strategic insights.

Core Features of Dig

• Video-First Collection: Achieves extensive global coverage by collecting and analyzing over 90% of social videos across all significant platforms, ensuring you don't miss critical conversations.
• In-Video Analysis: Goes beyond metadata to decode the actual content within videos. This includes transcribing spoken words, identifying logos and products, recognizing faces, and analyzing on-screen text and captions.
• Narrative Extraction: Intelligently groups related video clips to identify and track developing narratives. It helps distinguish between isolated mentions and coordinated campaigns or organic trends, tracking both positive and negative themes.
• Reputation Intelligence: A suite of tools for proactive brand protection, including detection of damaging viral narratives, disinformation campaigns, deepfakes targeting executives, and sensitive content leaks.
• Consumer & Content Intelligence: Provides deep insights by analyzing product complaints, measuring brand perception against competitors, assessing the impact of marketing content, and identifying brand-aligned influencers.
• Real-Time Alerts & Impact Scoring: Delivers instant notifications on emerging threats and opportunities. An advanced impact scoring system helps prioritize issues by evaluating the potential damage or contribution of specific narratives, users, and posts.
• Response Management: Equips teams with tools to take action, offering counter-narrative suggestions, facilitating automated content takedowns, and aiding in strategic response planning.

Use Cases for Dig

Dig is a versatile platform that serves various functions across an organization:

• For Communications & PR Teams: Stay ahead of viral crises by detecting negative narratives early. Measure the true impact of communications strategies and defend the brand against fake news and reputational attacks.
• For Brand Managers: Continuously monitor and benchmark brand health and perception. Understand how consumers are featuring and discussing your products in videos, and track competitor strategies in the video space.
• For Consumer Insights Teams: Uncover authentic, unsolicited consumer feedback directly from videos. Analyze product complaints or praise by demographic segments to inform product development and improve customer experience.
• For Social Media Teams: Assess the real-world impact and traction of social media campaigns. Identify authentic influencers whose values and audience align with the brand, and discover user-generated content to amplify.

Advantages of Dig

The primary advantage of Dig is its ability to 'see' where other tools are blind. While traditional social listening platforms focus on text, Dig provides intelligence from the primary medium of modern social interaction: video. This leads to several key benefits:

• Proactive Crisis Management: Identify and address threats before they escalate into full-blown crises.
• Comprehensive Understanding: Gain a holistic view of your brand's presence by analyzing what is said, shown, and implied in videos.
• Competitive Edge: Outsmart competitors by understanding their video strategies and public perception.
• Data-Driven Strategy: Base your marketing, product, and communications strategies on rich, qualitative insights derived from video content at scale.
• Efficiency: Automates the impossible task of manually monitoring billions of videos, freeing up teams to focus on strategy and action.

Pricing and Plans

Dig is an enterprise-level solution with pricing tailored to the specific needs of each client, depending on the scope of monitoring, number of brands, and required features. The company does not offer standard public pricing tiers. To get detailed pricing information, interested organizations must contact the Dig sales team to schedule a demo and receive a custom quote based on their requirements.