OpenTable Overview

OpenTable is a comprehensive online restaurant reservation platform that connects diners with restaurants around the globe. With a network of over 60,000 establishments, it serves as an essential tool for discovering new dining experiences, securing tables at popular spots, and managing reservations with ease. The platform leverages artificial intelligence to enhance the user experience, providing personalized recommendations and AI-generated restaurant summaries based on proprietary data and verified reviews. This ensures that users can make informed decisions tailored to their preferences, whether they're looking for a Michelin-starred restaurant, a local hidden gem, or a place with specific dietary options.

How to use OpenTable

For Diners:
1. Visit the OpenTable website or download the mobile app for iOS or Android.
2. Enter your desired location, cuisine type, date, time, and the number of guests in the search bar.
3. Browse the list of available restaurants. Use advanced filters to narrow down options by price, rating, neighborhood, or special features like outdoor seating.
4. Explore restaurant profiles, view menus, photos, and read reviews from verified diners.
5. Select an available time slot and confirm your reservation. You will receive a confirmation via email or in the app.
6. After your meal, you can leave a review to share your experience and earn Dining Rewards points.

For Restaurants:
1. Sign up for OpenTable's Restaurant Management Solutions.
2. Set up your restaurant's profile, including menu, photos, and operating hours.
3. Use the software to manage your table inventory, floor plan, and availability in real-time.
4. Accept online reservations 24/7, manage your waitlist, and reduce no-shows with automated reminders.
5. Access marketing tools to promote your restaurant and attract new diners.

Core Features of OpenTable

Global Restaurant Network: Access and book tables at over 60,000 restaurants worldwide, from local favorites to internationally acclaimed venues.
Real-Time Availability: Instantly see available tables and secure your reservation without making a phone call.
Advanced Search and Filtering: Easily find the perfect restaurant by filtering by cuisine, price, location, rating, and specific needs like outdoor seating or wheelchair accessibility.
AI-Powered Recommendations: Receive personalized suggestions based on your dining history, preferences, and trending restaurants in your area.
Verified Diner Reviews: Read authentic reviews and ratings only from diners who have completed a reservation, ensuring trustworthy feedback.
Dining Rewards Program: Earn points for every reservation made and kept, which can be redeemed for dining discounts and other rewards.
Restaurant Management Suite: A comprehensive set of tools for restaurateurs to manage reservations, optimize seating, market their establishment, and gain insights into their business performance.
AI-Generated Descriptions: Restaurant summaries are generated using an AI model that analyzes proprietary data and reviews to provide concise, informative overviews.

Use Cases for OpenTable

Personal Dining: Individuals and couples can easily find and book a table for a casual meal, a romantic date night, or a special celebration like a birthday or anniversary.
Group and Family Outings: Effortlessly find restaurants that can accommodate large groups or are family-friendly, and coordinate reservations for everyone.
Business and Corporate: Professionals can book tables for client meetings, business lunches, or team dinners, ensuring a seamless and professional experience.
Travel and Tourism: Travelers can explore the culinary scene of a new city, discover top-rated local restaurants, and make reservations in advance, overcoming language barriers.

Advantages of OpenTable

Convenience: Book a table anytime, anywhere, from any device, eliminating the need to call restaurants during their busy hours.
Discovery: A powerful tool for discovering new restaurants and culinary experiences, both locally and globally.
Trust and Reliability: The system of verified reviews ensures that users get an accurate and honest depiction of the dining experience.
Efficiency for Restaurants: Helps restaurant owners maximize their seating capacity, reduce costly no-shows, and streamline front-of-house operations.
Incentives: The Dining Rewards program encourages loyalty and provides tangible benefits to frequent users.

Pricing and Plans

For Diners:
Using OpenTable to discover, book, and manage restaurant reservations is completely free for diners.

For Restaurants:
OpenTable offers several subscription-based plans tailored to the needs of different restaurants. While specific pricing varies by region and plan, the model typically includes:
 

Basic Plan: A foundational plan that allows restaurants to take reservations through their own website and channels.
Core Plan: Includes the features of the Basic plan plus access to OpenTable's global diner network, helping to attract new customers.
Pro Plan: A comprehensive solution offering advanced features for reservation management, marketing, guest relationship management, and detailed analytics.

These plans generally involve a monthly subscription fee and a per-diner fee for reservations originating from the OpenTable network.

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Traffic

Latest traffic

Monthly visits48.8M

Avg visit duration2:50

Pages per visit4.05

Bounce rate35.6%

Status

Rising+18.8%vs previous month

Updated at 2026-06-11

Monthly traffic trend

Geography

Top 5 countries / regions

🇺🇸United States
92.8%
🇨🇦Canada
3.7%
🇬🇧United Kingdom
1.8%
🇦🇺Australia
1.1%
🇲🇽Mexico
0.6%

Traffic sources

Source type	Percentage
Direct	49.5%
Referral	29.3%
Email	21.2%

Total

100%

Direct49.5%

Referral29.3%

Email21.2%

Top keywords

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