Waxwing

Waxwing is a comprehensive, AI-native platform designed to be the smarter way for businesses to grow. It uniquely merges the power of artificial intelligence with the nuanced expertise of human professionals. The platform's core philosophy is that AI starts the job, and experts finish it, creating a seamless workflow from ideation to final execution. This hybrid approach addresses common marketing challenges like scattered documents, misaligned freelancers, and stalled projects by providing an all-in-one solution.

At its heart, Waxwing turns abstract marketing aspirations into concrete, execution-ready plans. Whether you need a social media strategy, an SEO content plan, or a high-impact OOH advertising campaign for a conference, the platform's AI can generate a detailed blueprint instantly. This eliminates the 'blank page' problem and provides a solid foundation to build upon. The platform then facilitates the delivery of these plans through a centralized project management system and a curated marketplace of trusted experts.

How to use Waxwing

Using Waxwing is an intuitive, step-by-step process designed for efficiency:

1. Define Your Goal: Start by telling the AI Copilot what you need. This can be a high-level objective like "grow my social media presence" or a specific task like "draft a product explainer video script."
2. Get an Instant AI Plan: The AI scans your brand's information stored in the Centralized Knowledge Base to provide context-aware suggestions. In seconds, you receive a tailored plan, content draft, or task list.
3. Refine and Collaborate: Review the AI-generated output. You can edit it yourself within the smart workspace or use the platform's project management tools to collaborate with your team.
4. Hire an Expert (Optional): If the project requires a specialized touch—such as creative design, advanced SEO, or polished copywriting—you can seamlessly hire a vetted professional from the Waxwing marketplace. The expert gets all the project context automatically, eliminating repetitive briefings.
5. Execute and Manage: Keep all plans, briefs, files, and communications in one shared workspace. Track progress from the dashboard and move from idea to outcome without the usual chaos.

Core Features of Waxwing

• Execution Copilot: An on-demand AI assistant that helps with ideation, planning, drafting content, analyzing data, and more, speeding up every stage of a campaign.
• Instant AI Plans: Generates execution-ready strategies for various growth initiatives, including SEO, social media, and OOH advertising, complete with tasks and recommendations.
• Vetted Expert Marketplace: Provides access to a curated network of trusted growth partners, freelancers, and agencies with proven expertise, matched automatically to your plan.
• Centralized Project Management: A unified workspace to keep all plans, briefs, files, content, and team communication organized and accessible.
• Persistent Brand Memory: A Centralized Knowledge Base that stores your brand's tone, vision, and context, ensuring consistency across every project and AI-generated output.
• Human+AI Workflow Builder: Allows you to design custom, step-by-step workflows that intelligently combine AI automation with strategic human intervention.

Use Cases for Waxwing

Waxwing is versatile and can be applied across various business growth functions:

• Marketing & Social Media: Draft campaign ideas, generate social media captions and calendars, and then hire a social media manager to refine and execute the strategy for maximum engagement.
• SEO & Content Creation: Develop comprehensive SEO content strategies, including keyword research and topic outlines. The AI can draft articles, which can then be polished and optimized by an expert SEO writer.
• E-commerce: Instantly generate SEO-friendly product descriptions for hundreds of products. Hire a designer or localization expert from the marketplace to enhance visual appeal or adapt content for international markets.
• Strategic Planning: Build complete go-to-market plans, audience analyses, and custom marketing funnels. Team Waxwing can help strategize and execute tailored messaging and tactics to drive revenue.
• Web & App Development: Draft content for landing pages, user flows, or technical documentation with the AI Copilot. Bring in a web developer from the marketplace to integrate the final assets and build out the functionality.

Advantages of Waxwing

Waxwing offers a distinct advantage by creating a symbiotic relationship between AI and human talent. Its key benefits include:

• Efficiency and Speed: Automates the initial 90% of the work, from research to drafting, reducing project execution time by up to 80%.
• All-in-One Solution: Eliminates the need to juggle multiple tools for planning, project management, and hiring, creating a single source of truth.
• Guaranteed Quality: Combines AI's speed with the creativity, strategic thinking, and polish of vetted human experts, ensuring a high-quality final result.
• Brand Consistency: The persistent brand memory ensures all content and strategies are perfectly aligned with your brand's voice and vision.
• Scalability: The platform is flexible enough to handle a single social media post or manage a full-scale, multi-channel marketing campaign, scaling with your business needs.

Pricing and Plans

Waxwing offers a flexible, freemium pricing model based on AI credit usage. Experts are hired separately.

• Free Plan: $0/forever. Includes 100 AI credits per month, perfect for trying out the features.
• Starter Plan: $49/month. Includes 1000 AI credits per month, ideal for startups and small teams running a few campaigns.
• Advanced Plan: $149/month. Includes 5000 AI credits per month, suited for large teams and agencies with multiple marketing campaigns.
• Annual Billing: A 20% discount is available for annual subscriptions.
• AI Credits: One AI call (e.g., generating text, analyzing data) uses 1 credit. Credits can be topped up if you run low.
• Expert Services: Hiring an expert is an add-on. You can book an initial consultation for a flat fee of $49, after which the expert sets their own rates for the full project.