1Flow

What is 1Flow

1Flow is the #1 in-product microsurvey solution designed for modern SaaS companies and mobile applications. It serves as a powerful bridge between a product and its users, allowing teams to understand what users want and how they feel, directly within the app experience. At its core, 1Flow is an easy-to-use yet powerful platform for creating and deploying in-app surveys and messages. It helps businesses collect highly contextual user insights to improve product offerings, enhance customer experience, and make data-driven decisions. A standout feature is 1Flow AI, which empowers anyone on the team to generate fully customized, expert-level user research surveys in seconds by simply describing their goal. This eliminates writer's block and democratizes user research, enabling companies to understand why users churn, what outcomes they seek, and how to build a better product that drives satisfaction and growth.

How to use 1Flow

Getting started with 1Flow is a streamlined process designed to deliver insights quickly. Here’s a typical workflow:

1. Install the SDK: The first step is to integrate the lightweight 1Flow SDK into your website, web app, or mobile app (iOS/Android). The installation is designed to be quick, typically taking less than 15 minutes, and does not impact app performance.
2. Create a Survey: Log in to the 1Flow dashboard and click 'Create Survey'. You can start from scratch, use one of the many expert-designed templates (for NPS, PMF, Onboarding, etc.), or leverage 1Flow AI by describing your research goal to have a personalized survey generated instantly.
3. Customize Content and Design: Edit the survey questions and text. You can add multiple languages to a single survey, and 1Flow will automatically display the correct version based on the user's device language. Customize the survey's appearance—colors, fonts, and widget position—to match your brand for a native look and feel.
4. Configure Targeting and Triggers: This is where 1Flow's power shines. Set up triggers to show the survey at the perfect moment, such as when a user performs a specific event, visits a certain page URL, or after a set amount of time. Target specific audiences using rules based on user attributes, event history, or cohort memberships from integrated tools like Amplitude.
5. Publish and Collect Insights: Once configured, publish the survey. Responses will start flowing into your dashboard in real-time. You can set frequency controls to avoid spamming users.
6. Analyze and Act: View aggregated results on the insights dashboard, filter data, and drill down into individual responses. Each response is linked to a 360-degree user profile, showing their activity and attributes. Set up Slack or email notifications to keep your team in the loop and take action on feedback immediately.

Core Features of 1Flow

• 1Flow AI: Automatically generates personalized, expert-quality surveys from a simple text prompt about your goal.
• Advanced Targeting & Segmentation: Trigger surveys based on user events, user attributes, page URLs, and behavioral cohorts for hyper-relevant feedback.
• Cross-Platform SDKs: Lightweight and high-performance SDKs for web, iOS, and Android ensure a seamless integration and user experience.
• Customizable Design: Full control over colors, fonts, widget position, and window size to create beautiful, on-brand surveys.
• Powerful Integrations: Two-way sync with tools like Segment, Amplitude, and HubSpot to enrich targeting and consolidate feedback data.
• Comprehensive Analytics Dashboard: Real-time reporting, data filtering, individual response tracking, and user profile views to turn data into actionable insights.
• Multi-Language Support: Localize surveys in over 30 languages and automatically serve the correct version to users.
• Versatile Survey & Messaging Capabilities: Supports NPS, CSAT, CES, PMF, in-app ratings, feature announcements, and more. Embed images, GIFs, and videos.
• Spam Protection & Throttling: Advanced controls to manage survey frequency and ensure a positive user experience.

Use Cases for 1Flow

1Flow is versatile and can be applied across the entire customer lifecycle:

• User Onboarding Feedback: Survey new users to understand friction points and improve their initial experience.
• Customer Satisfaction Tracking: Continuously monitor user sentiment with recurring NPS, CSAT, and CES surveys.
• Product-Market Fit (PMF) Analysis: Ask users how they would feel if they could no longer use your product to measure PMF.
• UX & Feature Research: Get targeted feedback on new or existing features to guide your product roadmap.
• Churn Analysis: Automatically survey users who cancel their subscription or show signs of disengagement to understand the reasons why.
• In-App Announcements: Announce new features, updates, or promotions directly within the app to drive adoption.
• In-App Rating Prompts: Prompt happy users to leave a review on the App Store or Play Store, while collecting feedback from unhappy users privately.

Advantages of 1Flow

1Flow offers significant advantages over traditional feedback methods like email surveys:

• Contextual Insights: By surveying users in-the-moment, the feedback is more accurate and relevant.
• Higher Response Rates: Native, well-timed in-app surveys are less intrusive and achieve significantly higher engagement than external communications.
• Actionable Data: Tying feedback directly to user profiles and behavioral data provides a complete picture for informed decision-making.
• Democratized Research: The intuitive interface and AI features empower product managers, marketers, and designers to conduct research without relying on developers.
• Scalable Feedback Loop: Automate user research at scale, ensuring you continuously have a pulse on your user base as you grow.
• Security and Compliance: Fully GDPR compliant with SOC 2 Type 2 available, ensuring your data and your users' data are safe.

Pricing and Plans

1Flow offers a transparent pricing structure with a 14-day unlimited free trial (no credit card required). Plans are based on the number of Monthly Tracked Users (MTUs).

• Basic Plan: $200 per month (billed annually). Includes 10,000 MTUs, unlimited surveys, web and mobile SDKs, and basic integrations. Ideal for teams starting to explore user feedback.
• Pro Plan: $600 per month (billed annually). Includes 50,000 MTUs, everything in Basic, plus removal of 1Flow branding, advanced integrations (like Amplitude), localization in 30+ languages, and priority support.
• Enterprise Plan: Custom pricing. Includes everything in Pro, plus custom MTU limits, a dedicated account manager, SOC 2 Type 2 compliance, and concierge support. Designed for large organizations with advanced security and support needs.

All plans include unlimited surveys, unlimited responses, and unlimited team member invites.