Told

Told is a sophisticated survey platform engineered to transform user feedback into actionable insights, empowering product, UX, and growth teams to build better products. It moves beyond traditional surveys by collecting contextual, real-time feedback directly within your product, website, mobile app, or via email. This immediate and relevant data allows teams to make smarter, user-driven decisions quickly and efficiently.

The core of Told is its ability to seamlessly integrate into any digital experience without disrupting the user flow. With its AI-powered reporting engine, Cerebro AI, Told automatically analyzes responses, identifies trends, and presents clear, actionable insights, eliminating the need for manual data analysis. This allows teams to focus on what truly matters: understanding their customers and prioritizing the right features and improvements.

How to use Told

Getting started with Told is designed to be simple and intuitive, requiring minimal technical expertise.

1. Create Your Survey: Start from scratch or use one of the many pre-built templates for common use cases like NPS, CSAT, or feature feedback. Use the AI-assisted writing feature to craft effective and unbiased questions.
2. Choose Your Channel: Decide where to deploy your survey. Told supports in-product popups, website surveys, mobile app surveys (via iOS, Android, & React Native SDKs), email-embedded surveys, and shareable link surveys.
3. Set Smart Triggers: Define specific conditions for when and to whom the survey appears. Target users based on their behavior, attributes, or location within your app or site to gather highly contextual feedback.
4. Collect & Analyze: As responses come in, Told's AI-powered dashboard begins to work. It automatically categorizes verbatim feedback and visualizes data, providing instant insights into user sentiment and key themes.
5. Integrate and Act: Connect Told with your existing tool stack, such as Slack or analytics platforms, using webhooks to streamline workflows. Use the insights to inform your product roadmap, improve user experience, and drive growth.

Core Features of Told

• AI-Powered Reporting (Cerebro AI): Automatically analyzes text responses to provide summaries and actionable insights, saving hours of manual work.
• Multi-Channel Deployment: Collect feedback across web, in-app, mobile (iOS, Android, React Native), email, and links from a single platform.
• Smart Triggering & Audience Targeting: Ask the right question to the right user at the right time based on their actions and attributes.
• Advanced Question Types: Go beyond simple questions with built-in support for NPS, CSAT, rating scales, calendar selection, and more.
• No-Code Setup: Easily install Told on any website or product with a simple copy-paste snippet or via Google Tag Manager, empowering non-technical teams.
• AI-Assisted Creation: Get AI suggestions for survey questions and automatically translate surveys into over 15 languages to reach a global audience.
• Seamless & Customizable UX: Design surveys that match your brand's look and feel, ensuring a non-disruptive and engaging experience for users.
• Compliance & Security: Fully GDPR and SOC2 compliant, with data hosted on secure European servers, ensuring user data privacy is always a priority.

Use Cases for Told

Told is versatile and can be adapted for various teams and objectives:

• Product Teams: Validate new feature ideas, prioritize backlogs based on user needs, and measure the impact of recent launches.
• Marketing Teams: Optimize conversion funnels by identifying friction points, sharpen messaging by understanding user perceptions, and segment audiences for targeted campaigns.
• UX Research Teams: Recruit users directly from your product for research studies, understand the 'why' behind user behavior, and gather feedback on prototypes.
• Customer Support Teams: Measure customer satisfaction (CSAT) right after an interaction and identify common pain points to improve the support experience.

Advantages of Told

Told offers a significant advantage over traditional feedback methods by being contextual, immediate, and intelligent. Its no-code nature provides autonomy to product and marketing teams, reducing reliance on developers. The AI-driven analysis makes data accessible to everyone, fostering a user-centric culture across the organization. By integrating smoothly into the user experience, it achieves higher response rates and delivers more authentic feedback, leading to smarter product decisions and increased customer loyalty.

Pricing and Plans

Told offers a flexible pricing structure to accommodate different needs, including a 14-day free trial of the Expert plan.

• Free Plan: Ideal for individuals or small projects. Includes 1 source, 1 seat, 1 active survey, and up to 20 responses per month.
• Expert Plan (Paid): Designed for growing businesses, this plan unlocks more sources, seats, and responses, along with premium features like multi-language surveys, advanced question types (NPS, Calendar), mobile SDKs, and the ability to remove Told branding.
• Enterprise Plan: A custom solution for large organizations with high traffic. It offers unlimited sources, seats, and responses, plus advanced features like SSO, dedicated customer support, priority access to beta features, and role-based access control.