Aurora Solar Overview
Aurora Solar is a leading end-to-end software platform designed to accelerate and simplify the entire process of selling and installing solar energy systems. Born from the realization that solar design was unnecessarily complex, Aurora Solar provides a unified solution that empowers solar professionals to manage every stage of the project lifecycle with unprecedented speed, accuracy, and efficiency. From initial lead capture to final permit-ready designs, the platform is trusted by top solar companies to outpace the competition and drive the clean energy transition forward.
The platform leverages cutting-edge technology, including AI, computer vision, and the most extensive LIDAR data available, to create highly accurate 3D models of properties without requiring a site visit. This remote assessment capability significantly reduces costs and saves time, allowing sales teams to generate compelling, data-driven proposals in minutes rather than hours. The platform's NREL-validated shading and performance simulation engine ensures that energy production estimates are bankable and reliable, building homeowner confidence and dramatically reducing the risk of costly post-sale change orders.
How to use Aurora Solar
Using Aurora Solar transforms a complex workflow into a streamlined, efficient process:
- Project Creation: Begin by simply entering a property address and, optionally, an electric bill. The system instantly accesses HD imagery and site data.
- AI-Powered 3D Modeling: Utilize Aurora AI to automatically generate a precise 3D model of the site in under 15 seconds. This model includes the roof geometry and all potential obstructions like trees and chimneys, identified using LIDAR data.
- System Design: Use the intuitive Design Mode to place solar panels. The AutoDesigner feature can create an optimal layout based on energy goals, or you can place panels manually. The software automatically handles stringing and fire code pathway requirements.
- Performance & Financial Analysis: Run a highly accurate performance simulation to forecast energy production. Model the impact of battery storage for self-consumption or backup. Configure pricing, incentives, and integrated financing options to create a detailed financial breakdown.
- Generate & Present Proposals: Create a fully customizable, interactive sales proposal. Use the tablet-friendly Sales Mode to present to homeowners, make real-time adjustments to the design, and showcase the system's benefits with tools like sun path animations.
- Finalize & Deliver: Once the deal is closed, use the Contract Manager for e-signatures. For the post-sale workflow, you can order permit-ready plan sets and engineering stamps directly through the platform to ensure a smooth handoff to the operations team.
Core Features of Aurora Solar
- AI-Assisted Site Models (Aurora AI): Automatically generates accurate 3D roof models with obstructions in seconds.
- NREL-Validated Accuracy: Industry-leading accuracy in remote shading analysis and performance simulation, reducing change orders by up to 99%.
- AutoDesigner & Automated Stringing: Creates an optimal system design and automatically strings panels based on your specified components and rules.
- Advanced Storage Modeling: Models battery behavior for backup, self-consumption, and energy arbitrage scenarios.
- Sales Mode: An interactive, tablet-friendly interface for presenting proposals and closing deals with real-time design adjustments.
- Lead Capture AI: An embeddable website tool that provides instant, personalized 3D solar estimates to engage and convert web traffic into qualified leads.
- Integrated Financing & e-Signatures: Seamlessly offers financing options from top providers and captures legally binding e-signatures on contracts.
- Plan Set & Engineering Services: On-demand services to generate permit-ready plan sets and obtain engineering stamps, streamlining the installation process.
- Sync & Design APIs: Allows for deep integration with other business systems like CRMs, ensuring data flows seamlessly across your entire workflow.
Use Cases for Aurora Solar
Residential Solar Sales Teams: Drastically reduce proposal creation time from hours to under 20 minutes. Use interactive, accurate 3D visuals to build trust with homeowners and increase close rates significantly (some users report jumps from 30% to 65%).
Solar System Designers & Engineers: Create permit-quality, highly accurate designs remotely. Eliminate the need for initial site visits and manual measurements, saving time and money while ensuring designs are buildable and meet performance expectations.
Solar Installation Companies: Standardize the design and sales process across the entire organization for greater scalability. Improve alignment between sales and operations teams, leading to smoother project handoffs and increased overall efficiency.
Advantages of Aurora Solar
Unmatched Accuracy: By leveraging LIDAR data and a bankable simulation engine, Aurora provides designs and production estimates that customers can trust, virtually eliminating costly change orders.
Speed and Efficiency: Automates manual, time-consuming tasks, allowing teams to accomplish more. Sales reps can run more daily appointments, and designers can turn around plans faster.
End-to-End Solution: A single, unified platform that covers everything from lead generation and sales to detailed engineering and permitting, eliminating the need for a patchwork of different software tools.
Enhanced Customer Experience: Provides homeowners with a professional, transparent, and engaging sales process, building confidence and making it easier to say yes to solar.
Pricing and Plans
Aurora Solar offers a tailored pricing structure based on company needs, with plans typically categorized as Build, Grow, and Scale. Pricing is not publicly listed; interested parties must schedule a demo to receive a custom quote. The plans are differentiated by the level of access to advanced features and the number of users.
- Core features like Design Mode, HD imagery, and standard storage modeling are available across plans.
- Advanced features such as Partner Management, Single Sign-On (SSO), and advanced user roles are included in higher-tier plans like Grow and Scale.
- Many powerful features are available as Add-ons to any plan, including Aurora AI (AI-assisted models), Contract Manager (e-signatures), on-demand Expert Designs, Plan Sets, Engineering Stamps, and API access. This allows companies to customize the platform to their specific workflow and budget.
Traffic
Latest traffic
Status
Monthly traffic trend
- 2025-9: 391.4K
- 2026-1: 353.6K
- 2026-2: 393.7K
- 2026-3: 427.7K
- 2026-4: 370.9K
- 2026-5: 353.2K
Geography
Top 5 countries / regions
- 🇺🇸United States67.8%
- 🇩🇪Germany10.8%
- 🇮🇳India10.0%
- 🇧🇷Brazil8.2%
- 🇵🇭Philippines3.3%
Traffic sources
| Source type | Percentage |
|---|---|
Direct | 88.3% |
Referral | 6.2% |
Email | 5.5% |
Top keywords
| Keyword | Cost per click |
|---|---|
| arora solar | $0.00 |
| aurora | $1.33 |
| aurora solar | $4.11 |
| helioscope | $6.65 |
| helioscope login | $0.00 |
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