Brella

Brella is a comprehensive, AI-driven event platform and mobile app engineered to maximize the value of in-person, virtual, and hybrid events. It moves beyond simple event management to focus on creating meaningful connections and delivering a proven return on investment (ROI). At its core, Brella utilizes a sophisticated AI matchmaking algorithm that intelligently connects attendees, sponsors, and speakers based on their declared interests, professional goals, and intent. This results in a significantly higher rate of accepted, high-quality meetings, transforming event networking from a game of chance into a strategic business-building activity.

The platform is designed with a user-centric philosophy, offering a sleek, intuitive interface that can be fully customized and white-labeled to align with an organization's brand. This ensures a seamless and cohesive experience for attendees from onboarding to post-event follow-ups. For event organizers, Brella provides a powerful suite of tools for managing schedules, content, and communication, alongside deep analytics to track engagement, networking success, and overall event performance.

How to use Brella

Using Brella involves a streamlined process for organizers, attendees, and sponsors to maximize event outcomes:

1. Event Setup & Customization: Organizers start by setting up their event in the Brella admin panel. They can fully customize the platform's appearance with their own branding, logos, and color schemes. The onboarding process for attendees can also be tailored to collect specific information for matchmaking.
2. Agenda & Content Management: Build a detailed event schedule with multiple tracks, sessions, and speakers. Use features like 'Stories' to share live updates, highlight sponsors, and keep attendees informed.
3. Integration with Tech Stack: Connect Brella to other tools like registration platforms, CRMs, and on-site services using its native integrations or the powerful REST API for a unified data flow.
4. Attendee Onboarding & Profile Creation: Attendees receive an invitation to join the event on the Brella app (web, iOS, or Android). They complete a simple onboarding process, creating a profile and selecting their interests and networking goals (e.g., seeking investment, hiring, finding clients).
5. AI-Powered Networking: Brella's AI instantly suggests the most relevant people to meet. Attendees can browse these matches, send meeting requests, and schedule 1:1 or group meetings at designated times and locations (physical or virtual).
6. Sponsor & Exhibitor Engagement: Sponsors use the platform for AI-powered prospecting to find relevant leads. They can utilize built-in lead scanning to capture contact information and manage their event pipeline directly within the app.
7. Data Analysis & Reporting: After the event, organizers can access a comprehensive dashboard with analytics on meeting metrics, attendee engagement, content popularity, and sponsor ROI, providing clear insights into the event's success.

Core Features of Brella

• AI-Powered Matchmaking: Intent-based, customizable matchmaking that connects attendees for high-quality 1:1 and group meetings.
• Customizable Branding & White-Labeling: Fully adapt the app's UI/UX to match your brand identity for a cohesive attendee experience.
• Comprehensive Agenda & Schedule: Modern design with multiple layout options, multi-track support, personal customization, and calendar sync.
• Sponsorship & Monetization Tools: Features like sponsor booths, AI-prospecting, and built-in lead scanning to maximize sponsor ROI.
• Seamless Integrations: A powerful REST API, webhooks, and over 500 native integrations with leading registration and event tech solutions.
• Multi-Platform Accessibility: Available as a native iOS app, native Android app, and a full-featured web app, along with embeddable widgets.
• Advanced Analytics & Data: In-depth metrics on networking, engagement, meeting ratings, attendee behavior, and market trends.
• Consultative Customer Success: A dedicated support team providing strategic guidance, 24/7 global support, and a 9.5/10 NPS rating.

Use Cases for Brella

Brella is versatile and effective for a wide range of events:

• Large-Scale Tech Conferences: For events like Founders Festival, Brella connects thousands of entrepreneurs, investors, and tech professionals, facilitating targeted networking that leads to funding and partnerships.
• Industry Trade Shows: At events like Aero-Engines Americas, Brella empowers exhibitors to identify and meet with qualified buyers, scan leads, and prove the ROI of their participation.
• Global Corporate Summits: For international corporate events, it helps attendees from different regions and departments connect, fostering internal collaboration and knowledge sharing.
• Hybrid & Virtual Events: Brella provides a unified experience where both in-person and remote attendees can network with each other, view content, and schedule meetings, breaking down geographical barriers.

Advantages of Brella

Brella stands out by focusing on tangible outcomes:

• Proven ROI: The platform is built to generate high meeting acceptance rates and targeted lead generation, delivering measurable pipeline growth for attendees and sponsors.
• Superior User Experience: A simple, powerful, and modern design ensures high adoption rates and positive feedback from all users.
• Unmatched Flexibility: The ability to white-label the app and integrate it into any tech stack makes it a seamless extension of your brand and operations.
• Data-Driven Event Strategy: Access to behavioral analytics and supply/demand signals provides valuable insights for future event planning and sponsorship sales.
• Strategic Partnership: Brella's team acts as expert advisors, offering consultative service to ensure event goals are met and surpassed.

Pricing and Plans

Brella's pricing is not publicly listed on their website. They operate on a customized pricing model tailored to the specific needs of each event. Pricing is typically based on factors such as the number of attendees, the duration of the event, the specific features required, and the level of support and integration needed. To get a quote, potential customers are encouraged to contact the Brella sales team directly through their website for a consultation and a personalized proposal.