Goldcast

Goldcast is a comprehensive, AI-powered video content platform specifically designed for B2B marketing teams. It serves as an all-in-one solution to produce, repurpose, and distribute high-quality video content, transforming it into a central engine for brand growth and revenue generation. Trusted by leading companies like Intercom, LG, OpenAI, and Mailchimp, Goldcast helps marketers create engaging, Netflix-like experiences for their audiences through webinars, virtual events, video podcasts, and more, while using AI to maximize the value of every piece of content.

How to use Goldcast

The Goldcast workflow is designed to be a seamless, end-to-end process for video marketing:

1. Create & Host: Use the platform to plan, set up, and host professional digital events. This includes creating branded registration pages, managing attendees, and using the online Recording Studio to capture high-quality, local video for podcasts, interviews, or pre-recorded sessions.
2. Engage Your Audience: During live events, leverage a suite of interactive tools like live chat, Q&A, polls, and virtual booths to keep the audience captivated. Embed events directly on your website to create a seamless brand experience.
3. Repurpose with AI: This is where Goldcast's AI shines. After an event, upload the long-form recording to the Content Lab. The AI will automatically transcribe the video, identify key moments, and allow you to generate short, shareable clips, video-enriched blog posts, and social media content in a fraction of the time it would take manually.
4. Distribute & Nurture: House all your video assets in a branded, on-demand Video Hub. This creates a central destination for your audience to consume content, boosting SEO and keeping them engaged with your brand.
5. Measure & Convert: Track deep analytics on who is watching your content, for how long, and what they interact with. This data is synced directly to your CRM and marketing automation tools (like Salesforce, HubSpot, Marketo) to provide actionable insights for sales follow-ups and to measure the direct ROI of your video strategy.

Core Features of Goldcast

• AI-Powered Content Lab: Automatically repurposes long-form video into short clips, blog posts, and social content.
• Event & Webinar Hosting: An end-to-end solution for creating and managing engaging digital events, from registration to post-event analytics.
• Recording Studio: A browser-based studio for recording high-quality, local audio and video for podcasts, testimonials, and more.
• Video Hubs: Create a centralized, branded library for all your on-demand video content to nurture audiences and improve SEO.
• AI Search: Effortlessly search for topics across your entire video library and instantly generate clips or other content assets.
• Deep Analytics & Dashboards: Get granular insights into audience engagement, content performance, and event ROI.
• Native Integrations: Seamlessly connect with key B2B marketing and sales platforms, including Salesforce, HubSpot, Marketo, Eloqua, and Drift.
• Engagement & Customization Tools: Features like virtual booths, interactive rooms, a no-code page builder, and custom domains to create a unique and memorable brand experience.
• Accessibility Features: Automatic translation, captions, and subtitles to make your content accessible to a global audience.

Use Cases for Goldcast

Goldcast is ideal for B2B companies looking to scale their video marketing efforts. Customer success stories highlight its effectiveness:

• Scaling Webinar Programs: Companies like Intercom use Goldcast to run over 50 webinars per quarter, engaging thousands of registrants.
• Boosting Pipeline & ROI: FullStory achieved an 8x ROI in qualified pipeline and a 480% growth in webinar registrations.
• Accelerating Content Creation: Birdeye and Hootsuite use the Content Lab to turn a single webinar into a full multi-channel content strategy, creating blogs and clips 92% faster and significantly growing organic traffic.
• Increasing Audience Engagement: SnapLogic boosted event attendance by 25% and saw over 1,000 in-event content downloads, replacing three separate tools with Goldcast's unified platform.

Advantages of Goldcast

The primary advantage of Goldcast is its ability to unify the entire video marketing lifecycle. It's not just an event platform; it's a content engine. By integrating AI for repurposing, it solves a major pain point for marketers: the time-consuming process of creating derivative assets. This leads to higher content output, better SEO, and a more consistent brand presence across all channels. Its deep integrations ensure that engagement data translates directly into actionable sales intelligence, proving the ROI of marketing efforts.

Pricing and Plans

Goldcast offers tailored pricing based on two main product lines: Goldcast Core (a complete solution for events and content) and Content Lab (focused solely on repurposing existing video content).

The Goldcast Core platform is available in several tiers:

• Starter: Designed for small B2B marketing teams getting started with basic webinars.
• Pro: For growing teams that want to scale their webinar program's impact with more advanced features.
• Premium (Most Popular): For organizations with a diverse and robust event strategy, offering unlimited event length, booths, and team workspaces.
• Enterprise: For large organizations requiring sophisticated features like SSO, custom reports, and advanced integrations.

Specific pricing details are not publicly available. Prospective customers are encouraged to contact Goldcast for a demo and a customized quote based on their specific needs.