getcontrast

getcontrast is a modern, all-in-one webinar platform specifically designed for software companies looking to scale their marketing and content strategies. It moves beyond traditional webinar tools by offering a beautifully designed, highly engaging, and fully branded experience for both hosts and attendees. The platform's standout feature is its powerful AI engine, which automates the repurposing of webinar content, transforming a single event into a wealth of marketing assets like blog posts, social media clips, and emails. With a strong focus on ease of use, deep integrations with marketing stacks like HubSpot, and detailed analytics, getcontrast empowers teams to create impactful webinars that drive engagement and generate revenue.

How to use getcontrast

Getting started with getcontrast is designed to be fast and intuitive, allowing you to set up a professional webinar in just a few minutes. Here’s a typical workflow:

1. Sign Up & Setup: Create an account, with a free plan available that doesn't require a credit card. Set up your brand kit by adding your company's logo, colors, and fonts for a consistent brand experience across all touchpoints.
2. Create Your Webinar: Choose to host a live, recurring, or pre-recorded webinar. Create a branded registration page designed for high conversion rates. Set up automated reminder and follow-up emails.
3. Prepare in the Studio: The entire studio runs in your browser, so no downloads are needed for you or your speakers. Invite up to 9 speakers with a simple link. Use the private backstage area to prepare and moderate the session without interrupting the live stream.
4. Engage Your Audience: During the live event, use a suite of modern engagement tools. Run interactive Q&A sessions where questions can be brought on-stream, launch polls and discuss results live, and keep the energy up with dynamic widgets like news tickers and trending messages.
5. Repurpose with AI: After the webinar, the real magic begins. Use 'Repurpose AI' to automatically generate blog posts, social media updates, and email copy from the webinar transcript. Use 'Clip AI' to instantly create short, shareable video clips with subtitles, either from AI suggestions or by selecting text from the transcript.
6. Analyze and Optimize: Dive into rich analytics to understand audience behavior. Track over 20 engagement metrics, monitor watch time and retention, and analyze conversion rates with UTM tracking. Sync all this data with your CRM (like HubSpot or Salesforce) to refine your lead scoring and personalize follow-up campaigns.

Core Features of getcontrast

• AI Content Repurposing: Automatically transforms webinar recordings into blog posts, social media content, and emails. AI-suggested clips with subtitles make social sharing effortless.
• Fully Branded Experience: Customize every aspect of your webinar, including registration pages, emails, the webinar room, and the replay channel, with your brand's logo, colors, and fonts.
• Engaging Webinar Studio: A browser-based studio with a backstage, FullHD streaming, local recording for high-quality output, and various layouts to keep presentations dynamic.
• Interactive Tools: Features like modern chat with emoji reactions, on-stream Q&A, live polls, and attention-grabbing widgets ensure the audience stays engaged.
• Pre-recorded & Live Webinars: Flexibility to stream polished, pre-recorded content while engaging with the audience in real-time chat and polls, or host fully live events.
• Deep Integrations: Native, best-in-class integration with HubSpot, plus connections for Salesforce, Zapier, Make, and a full API for custom workflows.
• Comprehensive Analytics: Get detailed insights into audience engagement, watch time, drop-off points, and lead quality to measure ROI and improve future events.
• Webinar Channel: A centralized, branded hub to host all your upcoming events and on-demand replays, building thought leadership and a content library.

Use Cases for getcontrast

getcontrast is ideal for B2B and software companies aiming to maximize their marketing impact:

• Lead Generation: Companies use getcontrast to host expert panels and product demos that attract and capture high-quality leads, with data flowing directly into their CRM for sales follow-up.
• Content Marketing Engine: Marketing teams turn a single one-hour webinar into weeks of content, including video clips for LinkedIn and Twitter, a full blog post, and key takeaways for newsletters, dramatically increasing content output with minimal effort.
• Customer Education & Onboarding: Host engaging training sessions and onboarding webinars for new customers, using interactive features to ensure comprehension and a positive initial experience.
• Brand Building: Create a professional, TV-like webinar series on a branded channel to establish the company as a thought leader in its industry.

Advantages of getcontrast

Compared to other platforms, getcontrast offers significant advantages:

• Simplicity and Speed: Users consistently praise its intuitive interface that makes setting up and running a webinar "clean, simple, and easy," reducing stress and manual effort.
• Superior Attendee Experience: The modern design and interactive features create a more engaging and professional-looking event than traditional platforms like Zoom.
• Efficiency Through AI: The AI repurposing features are a massive time-saver, turning post-webinar production from a weeks-long task into a matter of minutes.
• Actionable Data: The deep integration with CRMs like HubSpot provides marketing and sales teams with rich, actionable data to score leads and personalize outreach effectively.

Pricing and Plans

getcontrast offers a usage-based pricing model that scales with your needs, centered around the number of unique registrants per month.

• Free Plan: $0/month. Perfect for trying out the platform, it includes up to 30 registrants per month, unlimited team members, and webinars up to 45 minutes long.
• Pro Plan: $179/month. Aimed at growing companies, this plan includes up to 250 registrants per month, 4-hour webinar duration, HubSpot integration, AI-generated clips, and up to 150 stored videos.
• Premium Plan: Custom pricing. Designed for large teams, this plan offers unlimited registrants and videos, advanced features like Salesforce integration, a custom domain, dedicated Slack support, and personalized onboarding.

All paid plans allow for unlimited webinars and team members. Yearly subscriptions offer a 20% discount.