Depict

Depict is a sophisticated AI-driven platform designed to revolutionize visual merchandising and product discovery for e-commerce stores, specifically those built on Shopify and Centra. It empowers brands to move beyond standard, static collection pages and create dynamic, engaging, and high-converting shopping experiences. With a focus on automation and intuitive design, Depict helps e-commerce managers save significant time while dramatically improving key performance metrics like conversion rates and average order value.

The platform addresses the common pain points of manual merchandising, such as the tedious process of sorting products and the difficulty in showcasing brand content effectively. By combining intelligent automation with granular manual control, Depict allows brands to create visually appealing product grids, or "supergrids," that tell a story, highlight flagship products, and seamlessly integrate marketing content like images, videos, and banners.

How to use Depict

Getting started with Depict is designed to be seamless and requires no coding expertise. The process typically follows these steps:

1. 1-Click Installation: Install the Depict app directly from the Shopify or Centra app store with a single click. The integration is instant and seamless.
2. Sync Your Store: Depict automatically syncs with your product catalog, collections, and inventory data in real-time.
3. Curate Collections: Use the intuitive drag-and-drop interface to arrange products within a collection. You can multi-select products, duplicate key items for more visibility, and change product images (e.g., show a model shot on hover) specifically for that collection.
4. Add Content: Enhance your grids by adding "Content Cards." These can be custom-sized images, videos, or text blocks that act as banners or editorial content, linking to other pages or products.
5. Set Automation Rules: Define rules to automate sorting. For example, automatically push bestsellers to the top, new arrivals after them, and out-of-stock items to the bottom. These rules can be global or collection-specific.
6. Preview and Publish: Use the live preview feature to see exactly how your changes will look on both desktop and mobile before publishing them to your live storefront.
7. Analyze and Optimize: Monitor collection performance data, track product-level metrics, and run A/B tests to continuously refine your merchandising strategy.

Core Features of Depict

• Visual Curation Tools: A suite of features including a drag-and-drop grid builder, an Image Selector to change product images within collections, the ability to duplicate products for emphasis, and Content Cards for embedding rich media.
• Intelligent Automation: Automate collection sorting with powerful, customizable rules based on performance (bestsellers, trending), product attributes (tags, new-in), or inventory status (low stock, out-of-stock).
• Smart Sorting: A hybrid approach that allows you to manually pin top products while letting AI or default rules sort the rest of the collection automatically.
• Multistore Merchandising: Sync merchandising strategies, layouts, and rules across multiple Shopify expansion stores with a single click, while still allowing for local adjustments.
• Versioning and Drafting: Prepare for new campaigns or product launches by creating and saving draft versions of your collections, allowing you to merchandise products before they are live.
• Data and Analytics: Access product and collection-level performance data (clicks, conversions, AOV) directly within the merchandising view. Dynamic statuses like 'Bestseller' or 'On Sale' provide at-a-glance insights.
• A/B Testing: Test different merchandising strategies against each other and measure the impact on clicks, add-to-carts, and conversion rates to make data-backed decisions.
• Live Preview: Instantly visualize all changes on both mobile and desktop layouts before they go live, ensuring a flawless user experience.

Use Cases for Depict

Depict is ideal for a variety of e-commerce scenarios:

• New Collection Launches: Use the drafting feature to perfectly stage a new collection's layout, including promotional banners and product order, before the official launch.
• Promotional Campaigns: Quickly create dedicated landing pages or collections for sales events (e.g., Black Friday) by highlighting discounted items and adding campaign-specific banners.
• Editorial Storytelling: Fashion and lifestyle brands can create magazine-style layouts by interspersing products with large lifestyle images, videos, and text blocks to enhance brand narrative.
• Automated Inventory Management: Automatically demote out-of-stock or low-stock items to the bottom of pages, ensuring customers always see available products first and improving the shopping experience.
• International Store Management: Brands with multiple regional stores can maintain a consistent brand look and feel by syncing merchandising rules, while tailoring specific products or promotions for each market.

Advantages of Depict

Brands using Depict report significant benefits, including:

• Massive Time Savings: Users have reported saving up to 75% of the time previously spent on manual merchandising tasks.
• Increased Efficiency: Tasks that once took hours, like re-sorting entire collections, can be automated or completed in minutes.
• Improved Conversion and Engagement: By optimizing product discovery and creating more visually compelling pages, brands see a direct uplift in conversion rates, AOV, and customer engagement.
• No-Code and User-Friendly: The platform is built for e-commerce teams, not developers. Its intuitive interface makes powerful merchandising accessible to everyone.
• Data-Driven Decision Making: Integrated analytics and A/B testing empower merchandisers to move from guesswork to a strategy based on real performance data.

Pricing and Plans

Depict offers a tiered pricing structure based on store traffic (sessions per month) and features. All plans include a free trial.

• Basic Plan: $100/month for up to 50k sessions. Includes the custom grid builder, combined curated & automated sorting, and collection analytics.
• Essentials Plan: $250/month for up to 250k sessions. Includes everything in Basic, plus Versioning & Drafting features.
• Pro Plan: $500/month for up to 500k sessions. Includes everything in Essentials, plus priority Slack support and A/B testing capabilities.
• Custom Plan: Starts at $750/month for over 500k sessions. Includes all Pro features, plus multi-store support, a dedicated Customer Success Manager, and upcoming multi-market features.