Hexagram

Hexagram is a pioneering creative technology company that harnesses the power of artificial intelligence and cloud services to craft dynamic, ever-evolving worlds. Their platform and suite of tools are designed for creators, brands, and entertainment companies looking to build deeply engaging interactive experiences that respond to user actions in real-time. By blurring the lines between the digital and physical realms, Hexagram transforms how audiences interact with stories, creating unforgettable transmedia adventures for global brands like Netflix, AMC, and Meow Wolf, as well as massive events like Expo 2020 Dubai.

How to use Hexagram

Hexagram operates primarily as a B2B creative studio and technology partner. Engaging with them involves a collaborative process to bring a unique interactive vision to life.

1. Consultation and Concept Development: Brands and creators approach Hexagram with a goal or concept. The Hexagram team then works with them to design a unique interactive experience tailored to their audience and objectives.
2. Platform Integration: Hexagram leverages its proprietary platform and tools to build the core experience. This includes designing AI-driven narratives, developing real-time interaction mechanics, and integrating various technologies like AR and computer vision.
3. Multi-Platform Deployment: The final experience is deployed across various channels as needed, which can include mobile apps, websites, interactive livestreams, social media campaigns, and physical on-site installations like kiosks.
4. Live Operations and Management: For live events and ongoing campaigns, Hexagram's platform manages real-time data, audience interactions (like polls and comments), and dynamic content updates to ensure a seamless and evolving experience.

Core Features of Hexagram

• AI-Powered Narrative Engine: Creates dynamic storylines that adapt and change based on the choices and actions of the audience, providing a personalized experience for each user.
• Transmedia Storytelling Framework: A unified backend that manages and synchronizes narratives across multiple platforms, from mobile apps and websites to physical installations and live events.
• Real-Time Interaction Systems: Enables live audience participation in broadcasts and events through features like polling, comments, leaderboards, and interactive gameplay, as seen in the Live@Expo project.
• Augmented Reality (AR) and Computer Vision: Integrates AR elements into mobile apps and physical displays. Utilizes stereoscopic cameras, face detection, and pose tracking to create immersive interactions where users' movements affect the digital world.
• Cloud-Based Scalability: Built on robust cloud infrastructure to support massive, global audiences simultaneously, ensuring reliability for high-profile events and brand campaigns.
• Bespoke Experience Design: Offers end-to-end services from initial concept and art design to engineering, deployment, and live operations.

Use Cases for Hexagram

Hexagram's technology is versatile and has been applied in numerous high-profile projects:

• Large-Scale Event Engagement: For Expo 2020 Dubai, Hexagram developed an interactive livestream with 18 million views, AR-powered character kiosks, and an exploratory mobile app that guided visitors through the site with narrative quests.
• Immersive Brand Marketing: They created "Stranger Things: Scoop Snoop," an interactive adventure for Netflix, and a mutating Facebook timeline for the X-Men franchise, engaging fans in the world of the story.
• Interactive Entertainment & Gaming: Projects like Meow Wolf's "Omega Mart" created a surreal adventure across multiple digital platforms, while the iOS game "ALFA-ARKIV" was praised for its intense, document-based narrative.
• Art and Music Experiences: They developed an interactive music video for Queens of the Stone Age and created unique character-driven chat experiences for Skype Originals.

Advantages of Hexagram

Hexagram stands out by offering a unique fusion of creative storytelling and cutting-edge technology. Their key advantages include a proven track record of successful collaborations with world-renowned brands, the ability to deliver truly seamless and cohesive transmedia experiences, and a focus on driving deep audience engagement through innovative, real-time interaction. Their end-to-end solution, from creative ideation to technical execution, makes them a powerful partner for creating next-generation interactive content.

Pricing and Plans

Hexagram's services are tailored to large-scale, custom projects. As such, they do not offer standardized pricing plans. Pricing is determined on a per-project basis after a consultation to understand the scope, complexity, and specific needs of the client. Interested parties should contact Hexagram directly for a custom quote.