RealEye

RealEye is a revolutionary online research platform that leverages the power of Artificial Intelligence to provide deep insights into user behavior through webcam-based eye-tracking and facial coding. Trusted by a diverse range of users from freelancers and students to large corporations and universities, RealEye democratizes neuromarketing research by eliminating the need for expensive, specialized hardware and laboratory settings. The entire process, from study creation to data analysis, is conducted seamlessly within a web browser, making it a fast, affordable, and highly accessible solution for understanding what truly captures an audience's attention.

The platform is built on a sophisticated AI deep neural network that analyzes images from a standard webcam in real-time. This AI detects the participant's face and pupils to predict their gaze point with a high degree of accuracy (around 110px) and a frequency of up to 60 Hz. This process happens entirely within the participant's browser, ensuring privacy as no images or videos are sent to RealEye's servers—only the anonymized gaze point data is stored for analysis.

How to use RealEye

Using RealEye is a straightforward, three-step process designed for efficiency and ease of use:

1. Create a Study: Log in to the RealEye dashboard and easily set up your research study. You can use various stimuli, including static images (like ad mockups or package designs), videos (for testing commercials or content), or even live, interactive websites. You can define specific triggers, such as clickable areas or keystrokes, and add follow-up survey questions to gather qualitative feedback. The platform also supports integration with external survey tools and panel providers.
2. Gather Data: Once your study is prepared, RealEye generates a single participation link. Share this link with your own participants or use RealEye's network of panelists. Participants can take the test from anywhere using a laptop or PC with a webcam (smartphone testing is also supported). The platform collects a rich set of data, including eye-tracking, facial emotional responses, mouse movements, clicks, and keystrokes.
3. Analyze the Data: After data collection, dive into the powerful online analytics dashboard. You can instantly view aggregated heatmaps to see where most users looked, or analyze individual gaze plots and session recordings to understand user journeys. Create Areas of Interest (AOIs) on your stimuli to get detailed statistics like Time to First Fixation, total gaze duration, and the percentage of users who noticed the area. All data, both raw and processed, can be exported for further analysis in other tools.

Core Features of RealEye

• Webcam Eye-Tracking: Utilizes standard webcams to track eye movements, making studies accessible and scalable without special equipment.
• Heatmaps and Gaze Plots: Provides visual representations of user attention, including aggregated heatmaps, individual gaze recordings, and fixation plots.
• Facial Coding (Emotion Analysis): Measures and analyzes users' emotional responses (e.g., entertainment level) over time while they view content.
• Areas of Interest (AOI) Analytics: Allows researchers to define specific regions on a stimulus and get quantitative metrics on their performance.
• Multi-Stimuli Support: Test images, videos, and live websites to cover a wide range of research needs.
• Mouse and Keystroke Tracking: Complements eye-tracking data with mouse movement, click, and keystroke logs for a holistic view of user interaction.
• Survey Integration: Seamlessly integrate with popular survey platforms or use built-in questions to collect qualitative data.
• Team Collaboration: Allows multiple team members to access and collaborate on research projects within the same dashboard.

Use Cases for RealEye

RealEye is a versatile tool applicable across various industries:

• UX/UI Research: Test website layouts, app interfaces, and user flows to identify points of friction and optimize user experience.
• Marketing & Advertising: Evaluate the effectiveness of digital ads, print materials, out-of-home (OOH) formats, and video commercials by seeing what elements grab attention.
• E-commerce: Optimize product page layouts, image placement, and call-to-action buttons to increase conversion rates.
• Academic Research: Conduct studies in cognitive psychology, neuroscience, and human-computer interaction with an affordable and easy-to-deploy tool.
• Package Design: Test different packaging concepts to see which one stands out most on a virtual shelf.

Advantages of RealEye

RealEye offers significant advantages over traditional research methods. It is an all-in-one solution that is faster and more cost-effective than lab-based studies. Its remote nature allows for a more diverse and geographically widespread participant pool, leading to more natural behavior. The platform is praised for its user-friendly interface, robust analytics, and exceptional customer support, which includes custom feature development to meet specific client needs.

Pricing and Plans

RealEye operates on a freemium model, offering a free trial to get started without a credit card. Paid plans are structured to cater to different needs, from individual researchers and small businesses to large enterprises and academic institutions. There are special offers available for universities and students to encourage academic use. For detailed and up-to-date pricing information, it is recommended to visit the official RealEye website.