Fullstory

Fullstory is a comprehensive Digital Experience Intelligence (DXI) platform designed to provide businesses with a complete and clear understanding of their customers' digital journeys. By capturing an exhaustive dataset of user interactions on websites and mobile applications, Fullstory empowers product, engineering, support, and marketing teams to collaborate and build better digital products. The platform moves beyond traditional analytics by combining robust quantitative data with qualitative, pixel-perfect session replays. At its core is StoryAI, a suite of AI-powered features that act as an on-demand analyst, surfacing critical insights and answering complex questions about user behavior in natural language. This allows teams to proactively identify issues, understand user sentiment, and discover opportunities for improvement, ultimately leading to higher conversion rates, increased customer satisfaction, and greater retention.

How to use Fullstory

Getting started with Fullstory is a straightforward process designed for rapid implementation and immediate value. First, you integrate the Fullstory data capture script into your website or mobile application. This single snippet automatically captures all user interactions, DOM elements, and console logs without requiring manual event tagging. Once data starts flowing, you can log into the Fullstory platform to search, segment, and analyze user sessions. You can filter sessions by user attributes, events, or behavioral signals like 'Rage Clicks'. Use session replay to watch exactly what a user experienced, or analyze aggregated data through heatmaps, click maps, and scroll maps. For deeper analysis, build conversion funnels to identify drop-off points. To accelerate insights, you can ask questions directly to StoryAI, such as 'Why are users abandoning the checkout page?', and receive data-backed answers and relevant session examples instantly.

Core Features of Fullstory

• Session Replay: Watch high-fidelity, video-like recordings of user sessions to see their exact experience, including clicks, scrolls, and navigation.
• StoryAI: An AI-powered analyst that automatically surfaces insights, summarizes sessions, and answers natural language questions about user behavior.
• Heatmaps & Click Maps: Visualize aggregated user interaction data to understand where users click, how far they scroll, and what elements attract the most attention.
• Conversion Funnels & Analysis: Build and analyze funnels to track user progression through key workflows, identify drop-off points, and understand why users fail to convert.
• Sentiment Signals: Automatically detect signs of user frustration, such as Rage Clicks, Error Clicks, and Dead Clicks, to quickly pinpoint areas of friction.
• Developer Tools: Access detailed console logs, network information, and page performance data within each session replay to accelerate debugging and issue resolution.
• User Segmentation & Trends: Create custom user segments based on behavior or attributes and track how their actions and key metrics change over time.
• Comprehensive Data Capture (Fullcapture™): Automatically captures all user interactions and site data, eliminating the need for manual instrumentation and providing a complete, retroactive dataset.

Use Cases for Fullstory

Fullstory is versatile and provides value across numerous industries. For Retail & E-commerce, it helps optimize checkout flows, fix broken search filters, and reduce cart abandonment, as demonstrated by companies like Carvana. In the Travel & Hospitality sector, brands like JetBlue use it to streamline complex booking processes and reduce payment errors. Financial Services (FinServ) institutions leverage Fullstory to simplify application forms, enhance security, and build user trust. For SaaS & Software companies, it is invaluable for improving user onboarding, increasing feature adoption, and reducing churn by identifying usability issues. It also serves industries like Online Gaming to fix gameplay glitches and Food & Beverage to create seamless online ordering experiences.

Advantages of Fullstory

The primary advantage of Fullstory is its ability to provide a single, unified source of truth for the digital experience. Its autocapture technology ensures no interaction is missed, allowing for retroactive analysis without prior setup. The integration of AI through StoryAI significantly reduces the time and effort required to move from data to actionable insight. This democratizes data analysis, enabling non-technical team members to understand user behavior. By combining qualitative session replays with quantitative analytics, Fullstory provides the 'what' and the 'why' behind user actions, leading to more informed product decisions, faster bug resolution, and a fundamentally better customer experience.

Pricing and Plans

Fullstory offers a flexible pricing structure designed to accommodate businesses of all sizes.
• Free Plan: A free-forever plan is available, which includes a base level of sessions and data storage, making it ideal for small projects or for trying out the core features.
• Business Plan: The most popular plan, designed for companies that need deep product analytics and qualitative insights to grow. A 14-day free trial of the Business plan is available.
• Advanced Plan: Tailored for larger organizations that need to discover trends, plan roadmaps, and improve funnels at scale.
• Enterprise Plan: Built for data science and analytics teams who need to build predictive models or integrate behavioral data with GenAI and LLMs.
Specific pricing is available upon requesting a demo. Fullstory also offers several add-ons, including Mobile Analytics, StoryAI, and Multi-Org Management, allowing businesses to customize their plan to their specific needs.