soona

soona is a revolutionary all-in-one creative platform designed specifically for the needs of modern e-commerce brands. It seamlessly integrates professional studio services with a suite of advanced AI tools, empowering businesses to produce, manage, and optimize stunning photo and video content at scale. Trusted by over 20,000 brands, including major names like Crocs, soona streamlines the entire content creation workflow, making it faster, more affordable, and more transparent than traditional methods.

The platform's core offering is its virtual photoshoot experience. Brands can ship their products to soona's studios and then join the shoot live from their computer. This allows for real-time collaboration with the creative team, including photographers and stylists, ensuring every shot aligns perfectly with the brand's vision. This unique process eliminates the guesswork and costly revisions common in traditional photography, guaranteeing results you love before you even pay for the assets.

How to use soona

The process is designed for simplicity and efficiency, breaking down content creation into a few manageable steps:

1. Book in Minutes: Start by connecting your online store (like Shopify or Amazon) to the platform. You can then easily plan your shoot, share your creative goals, and select professional services like models (hand, full-body, pet), stylists, or props.
2. Join the Live Shoot: Attend your scheduled shoot virtually through the soona platform. You can communicate directly with the photographer, provide instant feedback, and approve your favorite shots in real-time as they are taken.
3. Order Your Assets: After the shoot, review all the approved images and video clips in your gallery. You only purchase the assets you love. Photos are priced at $39 each and video clips at $93 each.
4. Receive Edits & Optimize: Depending on your plan, you receive professionally edited assets in as little as 24 hours. You can then use soona's powerful AI tools to further enhance and optimize your content. This includes analyzing listing performance, generating new backgrounds, and monitoring competitors.

Core Features of soona

• Virtual Photoshoots: Attend and direct professional photo and video shoots from anywhere in the world, with real-time feedback and approvals.
• AI Creative Suite: A robust set of AI-powered tools including AI Scenes & Props to generate new backgrounds for existing photos, a media editor to remove/change backgrounds and resize images, and AI Studio for generating entirely new brand-ready imagery.
• Listing Insights & Competitive Analysis: Integrated tools that audit your product listings on Amazon and Shopify, identify issues, and monitor competitor visuals to provide actionable recommendations for improvement.
• Digital Asset Management (DAM): A centralized platform to manage, organize, and deploy all your creative content, built specifically for the demands of e-commerce.
• Professional Services on Demand: Access to a network of royalty-free models, professional stylists, and a wide array of props and backdrops.
• Seamless Integrations: Connects directly with key e-commerce and marketing platforms like Shopify, Amazon, Canva, Google Drive, and Dropbox to streamline your workflow.
• UGC Content: Through its Trend.io offering, soona also facilitates the creation of user-generated content to build social proof and authenticity.

Use Cases for soona

soona is ideal for a wide range of e-commerce businesses:

• Direct-to-Consumer (DTC) Brands: Startups and established DTC brands can create high-quality, on-brand product photos and videos for their websites and social media channels without a large in-house team or budget.
• Amazon & Shopify Sellers: Sellers can optimize their product listings with professional visuals that meet platform requirements and stand out from the competition, using Listing Insights to drive sales.
• Marketing Teams: Create a steady stream of fresh content for digital advertising campaigns, social media posts, and email marketing, with rapid turnaround times.
• Large Enterprises: Companies like Crocs use soona to scale their content production, getting more assets for their budget and maintaining brand consistency across global campaigns.

Advantages of soona

Compared to traditional content creation, soona offers significant advantages:

• Speed: Production is 5x faster, with edited assets delivered in 24-72 hours, not weeks.
• Affordability: On average, soona costs 34% less than traditional agency shoots. The transparent, pay-per-asset model means no surprise fees.
• Control & Quality: The live, collaborative nature of the shoots ensures the final content is exactly what you envisioned.
• Scalability: The platform smoothly scales from a single product shoot to ongoing, high-volume content needs.
• Unlimited Licensing: All purchased assets come with unlimited usage rights, and all models are royalty-free, giving you complete freedom to use your content anywhere, forever.

Pricing and Plans

soona offers a flexible pricing structure to fit different needs:

• Studio Pass: A pay-as-you-go option for $149 per booking. Ideal for one-off shoots. Photos are $39 each, videos are $93 each, and edits are delivered in 72 hours.
• Basic Membership: $13/month (billed annually). This plan waives the studio pass fee and is great for those planning more than one shoot per year. Includes basic AI tool access and 48-hour edit delivery.
• Standard Membership: $49/month (billed annually). The best value plan, offering free studio passes, 10% off models and styling, FREE premium photo edits, 24-hour delivery, and full access to all AI tools.
• Enterprise: Custom pricing for large companies requiring high-volume content, dedicated account management, and flexible payment options.

Production costs for assets ($39/photo, $93/video) and pro services (e.g., models from $79/hour) are separate from the membership fees.