TrueNorth

TrueNorth is a comprehensive, AI-driven platform designed to revolutionize the trucking and logistics industry. It serves as a complete operating system for independent owner-operators and a powerful efficiency tool for freight brokers. By moving beyond the limitations of traditional loadboards, TrueNorth leverages artificial intelligence, specifically through its feature 'Loadie', to create a more profitable and streamlined ecosystem for freight transportation.

For carriers, particularly owner-operators and small fleets, TrueNorth offers a powerful mobile application that acts as a virtual dispatcher. It provides access to over 100,000 daily loads from a vast network of brokers. The platform's standout AI, Loadie, proactively searches for and recommends optimal loads, including exclusive opportunities that aren't available on public loadboards. This allows drivers to secure better rates, reduce deadhead miles, and increase their overall earnings, giving them the freedom to manage their business without relying on costly dispatch services. The app also integrates business management tools and supports connections with existing factoring companies for seamless financial operations.

For freight brokers, TrueNorth provides a sophisticated solution to cover loads with unprecedented speed and efficiency. Instead of just passively posting freight, brokers can utilize Loadie to automate the entire carrier outreach process. The AI actively contacts, vets, and matches qualified carriers from a network of over 50,000 active professionals based on authority status, safety ratings, equipment type, and other custom criteria. This automation, which works 24/7 via voice, email, and SMS, allows broker teams to scale their operations, fill loads faster, and focus on building strategic carrier relationships rather than making endless cold calls.

How to use TrueNorth

For Carriers (Owner-Operators):

1. Download the free TrueNorth mobile app from the App Store or Google Play.
2. Sign up for a free account. No credit card is required for the first user.
3. To find loads, use the simple search function by entering your origin and destination.
4. For proactive matching, post your truck's availability using the Loadie feature. Loadie will then search for and notify you of suitable loads, even exclusive ones.
5. Book loads directly through the app and manage your documents and finances.
6. Connect your existing factoring company to have documents sent directly for quick payment.

For Freight Brokers:

1. Sign up on the TrueNorth platform to get access to the Broker Portal.
2. Post your available loads. You can add them manually, upload a CSV file, or send them via email for automatic system upload.
3. Define your criteria for carriers. You can control visibility, targeting specific carriers based on approval status, past relationships, or compliance requirements.
4. Activate Loadie to let the AI automate outreach and find the best-matched carriers for your freight.
5. View and manage all your posted loads and carrier communications from your centralized dashboard.

Core Features of TrueNorth

• AI-Powered Load Matching (Loadie): Proactively matches carriers to freight using AI, recommending exclusive and high-value loads.
• Extensive Loadboard: Access to over 100,000 daily loads, including dry van, reefer, flatbed, and power only.
• Virtual Dispatcher Service: Provides carriers with the tools and opportunities to manage their own bookings, effectively replacing the need for a traditional dispatcher.
• Automated Carrier Outreach: For brokers, Loadie automates communication with thousands of carriers per hour via voice, email, and SMS.
• Advanced Carrier Vetting: Qualifies carriers based on authority, safety ratings, equipment, and other customizable criteria to ensure reliability.
• Broker Control & Transparency: Brokers can control who sees their loads and manage everything from a dedicated portal.
• Business Management Tools: Includes resources like a Profit Calculator, Cost-Per-Mile Calculator, and trucking invoice templates to help carriers manage their finances.
• Factoring Integration: Allows carriers to seamlessly connect with their existing factoring companies for streamlined cash flow.

Use Cases for TrueNorth

For Owner-Operators: An independent driver wants to increase their weekly revenue and stop paying high fees to a dispatcher. They use TrueNorth's free app to find exclusive, higher-paying loads recommended by Loadie, book them instantly, and manage all their paperwork in one place, leading to greater profitability and control.

For Freight Brokers: A brokerage firm needs to cover a surge of last-minute loads without hiring more staff. They post the loads on TrueNorth and let Loadie's AI handle the outreach. The system automatically contacts thousands of vetted carriers, finds matches within minutes, and allows the brokerage team to cover more freight faster and more efficiently.

For Small Fleet Owners: A manager of a small fleet of trucks uses TrueNorth to keep their drivers loaded and profitable. They use the platform to find consistent freight, optimize routes, and use the financial tools to track the cost-per-mile and profitability of each truck, ensuring the business remains healthy and growing.

Advantages of TrueNorth

Increased Profitability: Carriers gain access to exclusive, better-paying loads, while brokers reduce operational costs and cover more freight.

Unmatched Efficiency: AI automation saves significant time for both parties, eliminating manual searches and cold calls.

Accessibility: The core service is free for owner-operators, making powerful technology available to independent truckers.

Greater Control: Empowers carriers to be their own dispatchers and gives brokers precise control over their carrier network and load visibility.

Comprehensive Solution: It's more than a loadboard; it's an all-in-one platform for booking, dispatching, and business management in the trucking industry.

Pricing and Plans

For Carriers (Owner-Operators & Single-Driver Carriers): The TrueNorth app is 100% free for the first user at any trucking company. No credit card is required to sign up and access the loadboard and core features.

For Brokers: Vetted brokers can post loads on the standard loadboard for free. For access to the advanced AI features, including the automated outreach and matching capabilities of Loadie, TrueNorth offers flexible pricing plans that are tailored to the broker's freight volume and specific business goals.