Building a Centralized Sales Data Warehouse
A retail company uses an ETL tool to consolidate sales data from disparate sources. The process extracts daily transaction records from physical Point-of-Sale (POS) systems, order details from their e-commerce platform like Shopify, and customer information from a CRM like Salesforce. During the transformation stage, the tool standardizes date formats, cleanses customer addresses, and joins sales data with customer profiles. Finally, the unified data is loaded into a cloud data warehouse such as Google BigQuery, enabling analysts to create comprehensive dashboards in a BI tool for tracking sales performance across all channels.
