autoretouch

AutoRetouch is a revolutionary AI-driven platform that transforms visual content production for fashion brands and marketplaces. Trusted by industry leaders like FARFETCH, it provides a comprehensive solution to automate image editing and generate realistic on-model visuals at scale. The platform is designed to significantly reduce production costs, accelerate sales by getting products online faster, and ensure every image meets the highest quality and brand standards.

The core of AutoRetouch is its dual capability: AI Model Generation and AI Editing. With AI Models, brands can move away from costly and logistically complex photoshoots. The technology allows users to transform existing ghost mannequin or flat-lay product photos into dynamic, on-model images. It can also replace the identity of real models in existing photos with copyright-free AI-generated faces, solving licensing and IP compliance issues. This process generates realistic visuals with natural postures and consistent angles, boosting customer engagement.

The AI Editing suite offers a powerful set of tools to streamline post-production workflows. It automates tedious tasks like background removal, cleanup, and replacement, skin retouching, and shadow creation. Brands can establish specific guidelines, and AutoRetouch creates custom workflows to process thousands of images consistently, ensuring a cohesive look across all sales channels and supplier content.

How to use autoretouch

AutoRetouch features an intuitive, web-based interface designed for ease of use and scalability. The process is straightforward for both AI Model Generation and AI Editing:

1. Upload Images: Users can drag and drop their product images directly into the platform or integrate via API for large-scale, automated uploads.
2. Define Your Workflow or Model:
   For AI Editing: Select a pre-configured custom workflow that matches your brand's specific editing guidelines (e.g., background type, shadow style, cropping). These workflows are set up in collaboration with the AutoRetouch team to ensure perfect results.
   For AI Model Generation: Choose or create an AI model to showcase your product. You can transform a ghost mannequin image into an on-model visual or replace the face of an existing model.
3. Process & Preview: The AI processes the images in minutes. You can then review the consistent, multi-pose, and multi-angle visuals to ensure they meet your quality standards. The platform includes a human quality assurance step to guarantee perfection.
4. Download & Deploy: Once approved, download the high-quality, ready-to-use images and load them onto your website, social media, marketplace listings, or other sales channels.

Core Features of autoretouch

• AI Model Generation: Create realistic, on-model imagery from ghost mannequin photos or replace existing models with AI-generated ones. This eliminates the need for reshoots and model logistics.
• Ghost to AI Model: Transform static product shots into dynamic visuals that show how garments look when worn.
• Real Model to AI Model: Replace the identity of real models to bypass licensing issues and IP compliance, giving new life to existing assets.
• Automated AI Editing Suite: A full range of editing tools including background removal, replacement, and cleanup.
• Advanced Retouching: Features like skin retouching, tones & color harmonization for a professional finish.
• Shadow Creation: Automatically generate realistic shadows for both models and objects to add depth.
• Ghost Mannequin Creation: Automate the process of creating the invisible or 'ghost' mannequin effect.
• Custom Workflows & API Integration: Create tailored editing processes based on brand guidelines and automate image processing at scale with API access.
• Human Quality Assurance: A final check by imaging experts to ensure every visual meets brand standards.

Use Cases for autoretouch

AutoRetouch is ideal for various scenarios within the fashion e-commerce ecosystem:

• Standardizing Marketplace Content: Marketplaces can ensure visual consistency across thousands of different suppliers by applying a single, automated editing workflow to all incoming product images.
• Reducing Photoshoot Costs: Brands can replace expensive and time-consuming real model photoshoots by generating high-quality, on-model images using AI, significantly cutting production budgets.
• Optimizing for Multi-Channel Sales: Automatically generate platform-ready visuals tailored to the specific requirements of different sales channels like your own website, social media, or various e-commerce platforms.
• Accelerating New Collection Launches: Drastically reduce the time from photoshoot to online listing, enabling brands to launch new collections faster and capitalize on trends.
• Managing Model Rights: Avoid complex and costly model licensing negotiations and usage rights by using copyright-free AI-generated models that can be used in perpetuity.

Advantages of autoretouch

The platform offers several key advantages:

• Cost-Effective: Dramatically reduces costs associated with photoshoots, model hiring, and manual post-production.
• Speed and Efficiency: Accelerates the entire content production pipeline, getting products to market in a fraction of the time.
• Scalability: Effortlessly handles any volume of images, from small batches to entire catalogs, with consistent results.
• Brand Consistency: Ensures a uniform and professional look across all product visuals, strengthening brand identity.
• Enhanced Quality: Delivers high-quality, engaging on-model imagery that can boost conversion rates, with the added reliability of human quality checks.

Pricing and Plans

AutoRetouch offers volume-based pricing tailored to different needs, with a minimum annual consumption of 10,000 images. All prices are exclusive of VAT.

• AI Editing:
  - Starter (from €0.07/image): Includes background removal/replacement, model shadow creation, reframing, and multiple export settings.
  - Pro (from €0.24/image): All Starter features plus background cleaning, object shadow creation, and manual quality check.
  - Enterprise (from €0.58/image): All Pro features plus skin retouching, ghost mannequin creation, and color harmonization.
• AI Model Generation:
  - Starter (from €2/image): Includes AI model selection, model replacement, ghost-to-on-model, identity preservation, and manual quality check.
  - Enterprise (from €3/image): All Starter features plus skin retouching and tones & color harmonization.

*Pricing is dependent on the selected annual image volume. A demo can be requested to explore the platform's capabilities.