Boutiq

Boutiq is a revolutionary platform designed to reintroduce the essential human element into the world of e-commerce. In an era where online retail has become increasingly impersonal, Boutiq empowers Shopify merchants to connect with their customers on a deeper, more personal level through AI-powered video clienteling. By bridging the digital and physical shopping experiences, Boutiq helps brands foster genuine relationships, enhance customer confidence, and significantly boost sales metrics. Recognized as a winner of the Shopify App Challenge, Boutiq is at the forefront of transforming e-commerce into a more connected and human-centric industry.

How to use Boutiq

Integrating and using Boutiq is a seamless process designed for immediate impact. Here’s the typical workflow:

1. Installation: Merchants install the Boutiq app directly from the Shopify App Store into their online store.
2. Customer Initiation: While browsing the store, a customer can request a live video call with a sales associate with a single click.
3. Associate Connection: The sales associate receives the call notification on their preferred device (Desktop, iPhone, or iPad). Before accepting, they see a comprehensive profile of the customer, including their shopping cart, viewing history, and past purchases.
4. Personalized Shopping Session: During the 1:1 video call, the associate can provide personalized recommendations, showcase products in real-time, demonstrate features, and answer any questions, effectively replicating an in-store consultation.
5. Closing the Sale: The associate can help the customer add items to their cart and guide them through the checkout process, often leading to increased order values. Post-call follow-up strategies can be implemented to nurture the relationship and secure future sales.

Core Features of Boutiq

• 1:1 Live Video Clienteling: Enables real-time, personal video conversations between store associates and online shoppers.
• AI-Powered Customer Insights: Leverages a brand-specific, sales-oriented dataset to provide associates with valuable customer information (purchase history, recommendations) for a truly personalized experience.
• Seamless Shopify Integration: Works flawlessly within the Shopify ecosystem, providing a smooth experience for both merchants and customers.
• Omnichannel Associate Platform: Sales associates can host video calls from their desktop, iPhone, or iPad, offering flexibility whether they are in-store, at home, or in a warehouse.
• Ecosystem Compatibility: Integrates with popular e-commerce tools like Gorgias for customer support and Klaviyo for email marketing to create a unified commerce strategy.
• Performance Analytics: Provides data on call performance, sales conversions, and associate effectiveness to help optimize the strategy.

Use Cases for Boutiq

Boutiq is versatile and can be applied across various retail sectors to achieve specific goals:

• Virtual Personal Shopping: Ideal for fashion, jewelry, and luxury brands to offer bespoke styling sessions and product viewings.
• Expert Product Consultations: Perfect for stores selling complex or high-consideration products, allowing experts to provide detailed demonstrations and advice (e.g., electronics, furniture, specialized equipment).
• Elevating Customer Support: Transforms standard customer service chats into high-value sales opportunities by escalating a query to a video call.
• Reducing Returns: By allowing customers to see products up close and ask questions, Boutiq builds buyer confidence, leading to fewer returns. A case study with RMS showed a 2.4x increase in Average Order Value (AOV).
• VIP Clienteling: Brands can offer exclusive, appointment-based video shopping sessions to their most loyal customers, fostering retention and LTV.

Advantages of Boutiq

Implementing Boutiq provides a significant competitive edge and tangible business results:

• Increased Sales and AOV: The personal touch and expert advice lead to higher conversion rates and larger basket sizes.
• Enhanced Customer Loyalty: Building real human relationships turns one-time buyers into lifelong brand advocates.
• Reduced Return Rates: Informed and confident customers are less likely to return products.
• Brand Differentiation: Offering a premium, personalized service makes a brand stand out in a crowded market.
• Transforms CX into a Revenue Center: Empowers customer experience teams to become proactive sales generators.

Pricing and Plans

Boutiq offers a tiered pricing structure to fit businesses of different sizes:

• LITE Plan: $90 per month + 3% of sales made through Boutiq. Includes 2 Sales Associates and 20 hours of video calls ($3.00 per extra hour).
• PRO Plan: $300 per month + 2.75% of sales made through Boutiq. Includes 10 Sales Associates and 100 hours of video calls ($2.75 per extra hour).
• ADVANCED Plan: $900 per month + 2.5% of sales made through Boutiq. Includes 40 Sales Associates and 400 hours of video calls ($2.50 per extra hour).

Custom plans are also available for larger enterprises. Please contact Boutiq for more details.