Ctrl

Ctrl is a sophisticated AI-driven sales engagement layer designed to supercharge your Customer Relationship Management (CRM) system, turning it into a winning sales playbook. By embedding best practices directly into daily workflows, Ctrl empowers sales teams to replicate success, maintain consistency, and enhance performance across the board. The platform was recently acquired by Sana, aiming to further shape the future of automated workflows with AI.

The core mission of Ctrl is to eliminate the friction often associated with CRM usage. It provides a unified, intuitive workspace that sits on top of your existing CRM (like Salesforce or HubSpot), simplifying complex processes and automating tedious administrative tasks. This allows sales representatives to focus on what they do best: selling. For Revenue Operations (RevOps) and enablement teams, Ctrl offers the tools to design, implement, and enforce a standardized sales process, ensuring high-quality data capture and more accurate forecasting.

How to use Ctrl

Using Ctrl is a seamless process designed for quick adoption. First, you integrate Ctrl with your primary CRM, such as Salesforce or HubSpot, and other tools like Jira or Zendesk. Once connected, Ctrl becomes the primary interface for your sales team's daily activities. Reps can manage their pipeline using visual Kanban boards or inline grid views, update deal stages, and log activities. The AI assistant kicks in to automate workflows: it can take raw meeting notes and automatically summarize them, extract key action items, and suggest relevant CRM field updates. When it's time to follow up, the AI leverages context from meetings and CRM data to generate personalized emails, saving significant time and effort. RevOps teams can configure custom checklists, required fields, and guidance for each stage of the sales cycle, ensuring every team member follows the established playbook for every deal.

Core Features of Ctrl

• AI-Powered Workflow Automation: Boost productivity by automatically summarizing notes, extracting action items, and generating context-aware follow-up emails.
• Automated CRM Updates: Receive AI-generated suggestions for CRM updates based on your activities and notes, allowing you to populate all relevant fields in a single click.
• Sales Playbook Implementation: Embed your company's winning sales strategies, methodologies, and best practices directly into the daily workflow with stage-specific checklists and guidance.
• Unified Sales Workspace: Consolidate all necessary information with intuitive Kanban boards, inline grid views, calendar integration, and cross-object views, eliminating the need to switch between multiple tabs and systems.
• Enhanced Deal Visibility and Forecasting: Gain a clear, real-time picture of every deal's status, next steps, and potential blockers. Pipeline highlights show weekly changes, leading to more accurate and reliable sales forecasts.
• Seamless Integrations: Connects with essential tools in your tech stack, including Salesforce, HubSpot, Jira, and Zendesk, to create a single source of truth.
• Enterprise-Grade Security: Ctrl is SOC 2 certified, demonstrating a commitment to the highest standards of data security and privacy.
• Team Collaboration: Features like shared notes, tasks, pipeline views, and a shared inbox (in the Business plan) facilitate seamless collaboration among team members.

Use Cases for Ctrl

For Sales Representatives: Streamline daily tasks by automating CRM data entry and follow-up emails. Gain a clear, consolidated view of all deals and tasks, enabling more time for strategic selling and relationship building.

For Sales Managers: Achieve real-time visibility into the team's pipeline and activities. Ensure consistent process adherence, improve forecast accuracy, and effectively coach team members by identifying performance gaps and successes.

For Revenue Operations (RevOps) & Enablement: Design and enforce a standardized sales process across the entire organization. Drastically reduce ramp-up time for new hires by providing a guided, intuitive workflow. Ensure high-quality data is captured in the CRM for better analytics and strategic decision-making.

Advantages of Ctrl

Ctrl offers a significant competitive edge by transforming the sales process from a manual, inconsistent effort into a streamlined, data-driven machine. Its primary advantage is boosting team productivity by automating low-value tasks. It ensures consistency by embedding a unified, winning process for the entire team, turning individual victories into standard practice. This leads to enhanced predictability and trust in your sales forecasts. Furthermore, it simplifies the tech stack by providing a single engagement layer, improving user adoption of the CRM and reducing onboarding time for new representatives.

Pricing and Plans

Ctrl offers a flexible pricing structure to suit teams of all sizes. It's important to note that Ctrl has been acquired by Sana.

• Starter Plan: Free forever. This plan is ideal for individuals getting started and includes up to 100 CRM updates & AI prompts, Salesforce updates, Kanban boards, note syncing, and custom pipeline views.
• Premium Plan: $29 per user, per month. Designed for individuals and small teams, this plan includes everything in Starter, plus unlimited CRM updates and AI prompts, team collaboration on deals, pipeline insights, and AI-powered follow-up emails.
• Business Plan: Custom pricing. Tailored for scaling teams, this plan includes all Premium features, plus sales process visualization and implementation, automated CRM updates based on calls, enhanced collaboration with a shared inbox, dedicated CSM support, and custom workflows.