Genlook

Genlook is a sophisticated AI-powered virtual fitting room designed exclusively for the Shopify ecosystem. It seamlessly integrates into your online store, providing customers with an interactive and confidence-boosting shopping experience. By allowing shoppers to upload a photo and instantly see how a garment fits their specific body, Genlook addresses the primary point of hesitation in online fashion retail: uncertainty about fit and appearance. This not only leads to a proven lift in conversion rates but also drastically cuts down on costly returns. Beyond the customer-facing widget, Genlook also offers an AI Product Studio, enabling brands to create professional, on-model product photography and marketing assets without the time and expense of traditional photoshoots.

How to use Genlook

Getting started with Genlook is a straightforward process designed for Shopify merchants:
1. Installation: Install the Genlook app from the Shopify App Store. The process takes only a few minutes.
2. Configuration: From your Genlook dashboard, select the individual products or entire collections you want to enable the virtual try-on feature for.
3. Theme Integration: In your Shopify theme editor, activate the Genlook App Embed block. No coding is required, and it won't impact your site's performance.
4. Customer Experience: Shoppers on your product pages can now click the "Try it on" button, upload or take a photo, and the AI will generate a realistic try-on image within seconds.

Core Features of Genlook

• High-Fidelity AI Try-On: The AI model realistically renders clothing on a customer's photo, accurately simulating fabric drape, textures, and lighting for a true-to-life result.
• AI Product Studio: Generate an unlimited variety of professional, on-model product photos and UGC-style marketing content using your existing product images and model photos.
• Shopify Native Integration: Built exclusively for Shopify, it installs as a simple App Embed block, ensuring zero impact on your theme's performance and no need for custom code.
• Conversion Analytics: A built-in dashboard allows you to track key metrics such as widget opens, try-on completions, and add-to-cart rates to measure ROI directly.
• Klaviyo Integration: Sync shopper insights and new subscribers captured through the try-on experience directly to Klaviyo for smarter marketing automation and segmentation.

Use Cases for Genlook

Genlook is ideal for online fashion retailers looking to enhance their customer experience and business metrics. Key use cases include:
- Increasing Sales: By removing customer uncertainty about fit, stores can significantly boost their conversion rates.
- Reducing Return Rates: Customers make more informed purchasing decisions, leading to a sharp decrease in returns due to poor fit or style mismatch.
- Creating Marketing Content: The AI Studio allows marketing teams to quickly generate diverse social media assets, email campaign visuals, and product catalog images at a fraction of the cost of photoshoots.
- Improving Customer Engagement: The interactive try-on feature keeps shoppers on product pages longer and provides a memorable, personalized experience.

Advantages of Genlook

Genlook offers a competitive edge to fashion brands by providing a solution that is both powerful and easy to implement. Its main advantages include boosting customer confidence, which directly translates to a proven +35% conversion rate lift. It effectively reduces costly returns, protecting profit margins. The tool also saves significant time and money on product photography and content creation. As a native Shopify app, it guarantees a seamless, code-free installation and optimal performance.

Pricing and Plans

Genlook offers a usage-based pricing model that scales with your business needs.
- Free Plan: $0/month, includes 100 base generations and 5 monthly generations.
- Starter Plan: $9/month, includes 200 monthly generations, with additional generations at $0.15 each.
- Growth Plan: $29/month, includes 400 monthly generations, with additional generations at $0.09 each, and includes priority support.
- Pro Plan: $99/month, includes 1500 monthly generations, with additional generations at $0.08 each. This plan also offers the ability to remove Genlook branding, custom branding options, and priority support.