Miros

Miros is a cutting-edge, AI-powered search solution designed to revolutionize the e-commerce landscape. It addresses a core challenge in online retail: helping shoppers find what they want, even when they can't describe it with words. By moving beyond traditional text-based search, Miros employs a sophisticated combination of visual AI and semantic analysis to interpret shopper behavior and intent, delivering highly accurate and personalized product recommendations. The platform's goal is to eliminate frustrating 'no results found' pages and create a seamless, intuitive discovery process that shoppers love, ultimately driving significant business growth for retailers.

The core of Miros's innovation is its 'Wordless Search' technology. This feature allows customers to discover products simply by clicking on images they find appealing. The AI analyzes their selections in real-time, understands the underlying visual characteristics (style, pattern, shape, etc.), and curates a personalized feed of similar items. This is complemented by a powerful semantic search engine that understands natural language and product attributes even with sparse or unstructured metadata, a feature Miros calls 'Tagless Discovery'. This dual approach ensures that every shopper, regardless of their search method, can easily navigate vast product catalogs and find the perfect item.

How to use Miros

Miros is a B2B solution that integrates directly into an e-commerce website. The process is designed to be quick and straightforward, typically taking just two weeks.

1. Data Extraction: Miros's system automatically extracts rich information from product imagery and metadata. Its 'Tagless Discovery' system processes this data to make it searchable without requiring manual tagging.
2. Data Enrichment: The platform combines visual search capabilities with powerful semantic/NLP processing of product metadata. This synergy brings out the best of both traditional and AI-powered search methods, creating a comprehensive understanding of the product catalog.
3. Easy Integration: Miros provides GraphQL APIs and Web SDKs designed for seamless integration with both modern, headless e-commerce systems and more traditional platforms. The dedicated support team assists throughout the setup process.
4. Go Live: Once integrated, Miros's visual AI algorithms begin tracking session behavior (clicks, scrolls, etc.) to continuously learn and improve matches based on user intent, ensuring real-time personalization and relevance.
5. Scale: The platform is built to handle complex and resource-intensive AI-powered search at scale, ensuring cost-effectiveness while delivering exceptional performance and results for businesses of all sizes.

Core Features of Miros

• Wordless Search: A category-defining feature that allows shoppers to discover products visually by clicking on images, eliminating the need for text input. The AI interprets their choices to refine the search results in real-time.
• Semantic Search & Discovery Bar: An advanced search bar that understands natural language queries and complex user intent. It can locate items even when metadata is sparse or non-existent, showcasing the power of visual and semantic AI.
• Recommended Items: The platform shows personalized product suggestions based on individual browsing patterns and visual preferences, increasing cross-selling and up-selling opportunities.
• Tagless Discovery: Miros's semantic AI automatically understands product photos and unstructured metadata, freeing retailers from the time-consuming and often inconsistent process of manual product tagging.
• Real-time Personalization: The AI algorithms track user behavior during each session to dynamically adjust and personalize the product feed, ensuring the most relevant items are always surfaced.

Use Cases for Miros

Miros is trusted by top retailers worldwide across various sectors to enhance product discovery and drive sales. It is particularly effective in visually-driven industries:

• Fashion: Helping shoppers find the perfect outfit by matching styles, patterns, and silhouettes without needing precise terminology.
• Furniture & Décor: Assisting customers in finding pieces that match their home's aesthetic, from a cozy sofa to unique lighting fixtures.
• Footwear: Allowing users to quickly find sneakers, sandals, or boots that match a specific style they have in mind.
• Stock Images: Enabling artists and designers to connect with images that resonate with them on a visual and emotional level.

Case studies show significant impact: Carousell saw a 31+% increase in 'Buy Now' clicks, momox fashion achieved a 19% GMV uplift, and Ravensburger experienced a 4.8x higher conversion rate.

Advantages of Miros

Miros offers a distinct competitive edge by deciphering both conscious and unconscious shopper behaviors. Key advantages include:

• Increased Revenue: Proven to lift Gross Merchandise Value (GMV), Average Order Value (AOV), and customer retention.
• Superior Customer Experience: Eliminates the '0 items found' problem and reduces shopper frustration, leading to higher engagement.
• Beyond Keywords: Understands visual nuances and user intent that text-based search cannot capture.
• Rapid Implementation: Full integration can be completed in as little as two weeks, even for complex setups.
• Metadata Independence: Less reliant on perfect, high-quality item metadata, making it effective for large and diverse catalogs.
• Insightful Analytics: Provides dashboards and custom reports to gain insights into shopper behavior and search performance.

Pricing and Plans

Miros offers a tiered pricing structure to suit businesses of all sizes. To get started, businesses need to fill out a form on the website to discuss their needs with the sales team.

• Starter: An entry-level plan that includes the core Wordless Search feature, standard integration, feed-based catalog synchronization, email support, and a standard reporting dashboard.
• Premium: An enhanced plan that adds Recommended Items, the Discovery Bar, a design configured to match the brand's look, real-time synchronization, and support from a dedicated team.
• Enterprise: The most comprehensive plan, unlocking all capabilities. It includes everything in Premium, plus full API access for the Discovery Bar & Recommended Items, a custom-tailored design, and a standard dashboard supplemented with custom monthly reports.