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MyHeritage is a leading global platform for family history and DNA testing. It allows users to build their family tree, explore billions of historical records, and discover their ethnic origins. It features powerful AI tools like Deep Nostalgia™ to animate, colorize, and enhance old family photos, making ancestry discovery a uniquely engaging experience.

5.0
Added
2025-09-16
Price type:
Freemium
Monthly traffic:
1.6M
Social media:

MyHeritage Overview

MyHeritage is a premier global discovery platform for exploring family history. It empowers millions of users worldwide to uncover their past and connect with their heritage. Through a sophisticated combination of an expansive historical records database, a powerful family tree builder, and cutting-edge DNA testing technology, MyHeritage provides a comprehensive and engaging journey into one's ancestry. The platform is renowned for its innovative AI-powered tools, such as Deep Nostalgia™, which brings old family photos to life, making the process of discovering family history more vivid and emotional than ever before.

How to use MyHeritage

Getting started with MyHeritage is an intuitive process designed for both beginners and experienced genealogists.
1. Build Your Family Tree: The journey begins by creating a family tree. You can start from scratch by entering your own information and that of your immediate relatives (parents, grandparents). The platform guides you through adding names, dates, photos, and stories. Alternatively, if you have an existing family tree file, you can easily import it in the GEDCOM format.
2. Receive Automatic Discoveries: Once your tree is established, MyHeritage's powerful technology works in the background. You'll receive "Smart Matches™" (potential matches to individuals in other users' family trees) and "Record Matches" (relevant historical records about your ancestors). These automated discoveries can significantly accelerate your research.
3. Search Billions of Records: Dive deep into the past by manually searching MyHeritage’s vast collection of historical records. This database includes census data, birth certificates, marriage licenses, death records, immigration papers, and military records from around the globe.
4. Uncover Origins with DNA Testing: Order a MyHeritage DNA kit for a simple, non-invasive cheek swab test. After sending the sample to their certified lab, you'll receive a detailed Ethnicity Estimate, breaking down your origins across 2,114 geographic regions. You will also get DNA Matches, connecting you with relatives who share your DNA.
5. Bring Photos to Life with AI: Upload your old family photos and use MyHeritage's suite of AI tools. Use Deep Nostalgia™ to animate the faces in your photos, apply colorization to black-and-white images, enhance blurry photos, and use PhotoDater™ to get an AI-driven estimate of when a photo was taken.

Core Features of MyHeritage

  • Comprehensive Family Tree Builder: Create, manage, and visually explore your family tree online or with the Family Tree Builder desktop software. It supports unlimited tree growth (with a subscription) and easy sharing with family members.
  • MyHeritage DNA: An affordable and popular DNA test that provides a detailed breakdown of your ethnic origins and connects you with a global database of relatives through DNA matching.
  • Vast Historical Records Database: Access to billions of international records, including exclusive collections that can provide unique insights into your family's past.
  • Automated Matching Technologies: Smart Matches™ and Record Matches automatically find connections for you, saving time and revealing new information you might have missed.
  • Advanced AI Photo Tools: A suite of features including Deep Nostalgia™ for photo animation, Photo Repair, Photo Enhancement, Colorization, and the AI Time Machine™ which creates stunning AI avatars of you in different historical eras.
  • Global Community & Collaboration: Connect with millions of users worldwide to collaborate on research, share information, and discover common ancestors.
  • Multi-Language and Multi-Platform: The platform is available in 42 languages and accessible via web, desktop software (Family Tree Builder), and dedicated mobile apps for iOS and Android.

Use Cases for MyHeritage

MyHeritage serves a wide range of users, from casual hobbyists to professional researchers.
Amateur and Professional Genealogists: A powerful tool for conducting in-depth genealogical research, verifying family lines, and building comprehensive family trees supported by historical documents.
Individuals Exploring Their Identity: People who are adopted or have unknown parentage can use DNA testing to find biological relatives and understand their ethnic background.
Families Preserving Their Legacy: Create a lasting digital archive of family history, including photos, stories, and documents, to be passed down through generations.
History Buffs and Students: Explore personal connections to major historical events and gain a deeper understanding of the past through the lives of their own ancestors.
Connecting with Living Relatives: Discover and connect with distant cousins and previously unknown family members from around the world.

Advantages of MyHeritage

MyHeritage stands out in the genealogy space for several key reasons.
Massive and Diverse Database: The sheer volume and international scope of its historical records and user-submitted family trees provide unparalleled research opportunities.
Innovative Technology: MyHeritage is a leader in applying AI to genealogy, with viral features like Deep Nostalgia™ that make family history engaging and accessible to a wider audience.
User-Friendly Experience: The platform is designed to be intuitive, making it easy for beginners to get started while still offering powerful tools for advanced researchers.
Strong Community Aspect: The collaborative nature of the platform allows users to benefit from the research of others, breaking down brick walls in their own family history.
Affordable DNA Testing: MyHeritage offers one of the most competitively priced DNA tests on the market, making it an accessible entry point for discovering one's origins.

Pricing and Plans

MyHeritage operates on a freemium model, offering both a free starting point and comprehensive subscription plans.
Basic Plan (Free): Allows you to start a family tree with a limit of up to 250 individuals.
Premium Plan: Increases the family tree size limit to 2,500 individuals and provides access to Smart Matches™. Annual subscription with a discounted first-year price.
PremiumPlus Plan: Offers an unlimited family tree size and access to advanced tree features like the Tree Consistency Checker. Annual subscription with a discounted first-year price.
Data Plan: Provides full access to all historical records and Record Matches, with a tree size limit of 250 individuals. Annual subscription with a discounted first-year price.
Complete Plan: The most popular and comprehensive subscription. It combines all features of PremiumPlus (unlimited tree size) and the Data plan (full access to all records), plus unlimited access to the AI photo tools. Annual subscription with a discounted first-year price.
MyHeritage DNA Kit: A one-time purchase for the DNA test kit. The price is often discounted during promotional periods.

Note: Subscription prices vary by region and are billed annually. The first year is often offered at a significant discount.

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Traffic

Latest traffic

Monthly visits1.6M
Avg visit duration7:19
Pages per visit12.48
Bounce rate34.2%

Status

Falling-0.5%vs previous month
Updated at 2026-06-15

Monthly traffic trend

  • 2025-9: 1.5M
  • 2026-1: 1.9M
  • 2026-2: 1.7M
  • 2026-3: 1.8M
  • 2026-4: 1.6M
  • 2026-5: 1.6M

Geography

Top 5 countries / regions

  • 🇫🇷France
    72.0%
  • 🇨🇦Canada
    18.3%
  • 🇧🇪Belgium
    6.2%
  • 🇺🇸United States
    1.9%
  • 🇮🇹Italy
    1.6%

Traffic sources

Source typePercentage
Direct
62.8%
Email
19.7%
Referral
17.6%
Total
100%
Direct62.8%
Email19.7%
Referral17.6%

Top keywords

KeywordCost per click
ancestry$2.28
arbre généalogique$0.50
my heritage$0.47
myheritage$0.46
test adn$0.63

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