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MyHeritage is a leading global platform for discovering your family history. It offers powerful tools to build your family tree, search billions of historical records, and uncover your ethnic origins through a simple DNA test. AI features like Deep Nostalgia™ animate old photos, bringing your ancestors to life.

5.0
Added
2025-09-29
Price type:
Freemium
Monthly traffic:
12.1M
Social media:
|

MyHeritage Overview

MyHeritage is a comprehensive online genealogy platform designed to help millions of users worldwide explore their family history, discover their roots, and connect with relatives. It integrates family tree building, a massive database of historical records, and advanced DNA testing services into a single, user-friendly ecosystem. The platform leverages sophisticated AI technology to make genealogical research more accessible, engaging, and insightful than ever before.

At its core, MyHeritage allows users to create detailed family trees, starting with themselves and expanding backward through generations. The platform's powerful matching technologies, Smart Matches™ and Record Matches, automatically scan billions of profiles and records to find potential relatives and historical documents related to the individuals in your tree, providing a constant stream of new discoveries. Furthermore, MyHeritage has gained viral recognition for its innovative AI-powered photo tools. Deep Nostalgia™ animates the faces in old family photos, creating lifelike short videos. MyHeritage In Color™ automatically colorizes black-and-white photos, while the Photo Enhancer brings blurry faces into sharp focus, offering a vivid new way to connect with the past.

How to use MyHeritage

Getting started with MyHeritage is a straightforward process designed for users of all skill levels:

  1. Create Your Family Tree: Sign up for a free account and start building your family tree. Begin by entering your own details, then add your parents, grandparents, and other known relatives. You can include names, dates, photos, and stories for each person.
  2. Let Discoveries Find You: Once your tree is started, MyHeritage's matching technologies begin working in the background. You'll receive email alerts for Smart Matches™ (connections to other users' trees) and Record Matches (historical records about your ancestors).
  3. Search Historical Records: Actively explore the platform's database of over 35 billion historical records, including census data, birth and death certificates, marriage records, and newspaper articles, to find more information about your family.
  4. Take a DNA Test: For deeper insights, order a MyHeritage DNA kit. It involves a simple, painless cheek swab. Mail the sample back to the lab in the provided envelope.
  5. Explore Your DNA Results: Within 3-4 weeks, you'll receive your results online. This includes a detailed Ethnicity Estimate, breaking down your origins across 2,114 geographic regions, and a list of DNA Matches—new relatives who share DNA with you.
  6. Bring Photos to Life: Upload old family photos and use the AI-powered tools. Animate them with Deep Nostalgia™, colorize them with MyHeritage In Color™, or sharpen them with the Photo Enhancer.

Core Features of MyHeritage

  • Family Tree Builder: An intuitive tool to create, manage, and share your family tree online. A free desktop version, Family Tree Builder, is also available for more advanced users.
  • DNA Testing & Analysis: An affordable DNA kit that provides a detailed Ethnicity Estimate and connects you with relatives through DNA Matches. Advanced DNA tools like the Chromosome Browser are available.
  • Billions of Historical Records: A vast and growing collection of international records, including census, immigration, military, and vital records.
  • Smart Matching™ Technology: Automatically finds connections between your family tree and millions of others on the platform, allowing for collaboration and new discoveries.
  • Record Matching Technology: Automatically finds historical records that match the individuals in your family tree.
  • Deep Nostalgia™: A groundbreaking AI feature that animates the faces in still photos, creating realistic, short video clips.
  • MyHeritage In Color™ & Photo Enhancer: AI tools to automatically colorize black-and-white photos and enhance the resolution of blurry images.
  • PhotoDater™: An AI-powered feature that estimates the year a photo was taken based on its content and characteristics.
  • Global Platform: Available in 42 languages, connecting a massive community of users from around the world.

Use Cases for MyHeritage

MyHeritage is ideal for anyone curious about their past. Genealogists and family history enthusiasts use it for in-depth research, leveraging the vast record collections and collaborative tree features. Individuals seeking to understand their ethnic background and find new relatives find immense value in the DNA test. Families use the platform to create a lasting digital archive of their history, preserving stories and photos for future generations. It's also a powerful tool for adoptees searching for their biological family and for people looking to verify family legends and stories passed down through generations.

Advantages of MyHeritage

MyHeritage stands out due to its unique combination of features. Its AI-powered photo tools are unparalleled, offering an emotional and engaging way to connect with ancestors. The platform's global reach and diverse user base increase the likelihood of finding international relatives and making cross-border discoveries. The automatic matching technologies save users countless hours of manual research by proactively delivering relevant information. Furthermore, its DNA test is one of the most affordable on the market, making genetic genealogy accessible to a wider audience. The platform is also committed to user privacy and data security, employing multiple layers of encryption to protect sensitive information.

Pricing and Plans

MyHeritage operates on a freemium model:

  • Basic Plan (Free): Build a family tree with up to 250 individuals.
  • Premium Plan: Starting at $89 for the first year ($129/year thereafter). Expands tree size to 2,500 people and adds features like Smart Matches™ and advanced DNA tools.
  • PremiumPlus Plan: Starting at $139 for the first year ($219/year thereafter). Offers an unlimited family tree size and all Premium features.
  • Data Plan: Starting at $139 for the first year ($219/year thereafter). Provides full access to all 35.9 billion historical records and Record Matches.
  • Complete Plan: Starting at $199 for the first year ($329/year thereafter). The most comprehensive package, combining all features of PremiumPlus and the Data plan for unlimited tree size and full record access.
  • MyHeritage DNA Kit: A one-time purchase, typically priced at $89 but often available for a promotional price (e.g., $36), plus shipping.

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Traffic

Latest traffic

Monthly visits12.1M
Avg visit duration5:36
Pages per visit8.68
Bounce rate43.8%

Status

Rising+5.2%vs previous month
Updated at 2026-06-15

Monthly traffic trend

  • 2025-9: 10.9M
  • 2026-1: 12.2M
  • 2026-2: 10.9M
  • 2026-3: 12.1M
  • 2026-4: 11.5M
  • 2026-5: 12.1M

Geography

Top 5 countries / regions

  • 🇺🇸United States
    68.3%
  • 🇬🇧United Kingdom
    11.7%
  • 🇦🇺Australia
    11.0%
  • 🇨🇦Canada
    6.5%
  • 🇳🇿New Zealand
    2.5%

Traffic sources

Source typePercentage
Direct
67.9%
Email
22.6%
Referral
9.5%
Total
100%
Direct67.9%
Email22.6%
Referral9.5%

Top keywords

KeywordCost per click
23andme$0.71
ancestry$2.28
ancestry dna$1.97
my heritage$0.47
myheritage$0.46

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