Released

Released is a comprehensive communication hub designed to seamlessly integrate with Jira, empowering product teams to build what truly matters through effective customer feedback and transparent updates. It addresses the common challenge of scattered roadmaps, feedback channels, and release notes by bringing them all together into a single, cohesive platform. By leveraging the power of AI and deep integration with the Atlassian ecosystem, Released streamlines the entire process from product discovery to public announcement.

The platform allows you to transform your internal Jira Product Discovery roadmaps into dynamic, customer-facing portals. This eliminates the tedious process of exporting, formatting, and manually updating stakeholders. You can create tailored views for different audiences, ensuring everyone from customers to internal executives is on the same page about your product's direction. These portals can be hosted on a custom domain, embedded as a full page on your website, or integrated as a pop-up widget within your application.

How to use Released

Getting started with Released is designed to be quick and intuitive, taking less than 15 minutes to publish your first update. The process is as follows:

1. Install and Connect: Install the Released app from the Atlassian Marketplace and seamlessly connect it to your Jira project. There's no separate user base to manage; it leverages your existing Atlassian user management and security practices.
2. Create Roadmaps: Select issues from Jira or ideas from Jira Product Discovery to build a live, tailored roadmap. You can customize columns and use filters (like issue type, label, or JQL) to create specific views for different stakeholders.
3. Generate Release Notes with AI: When you're ready to announce updates, select the relevant Jira tickets. The AI copywriter will generate engaging and well-structured release notes based on the technical information in the tickets. This process is up to 10 times faster than writing from scratch.
4. Customize and Refine: Tailor the AI's output by creating custom prompts and adjusting the tone of voice to match your brand. Use the drag-and-drop editor to add cover images, videos, and categorize posts for a polished, professional look.
5. Publish and Share: Publish your roadmaps and release notes to a dedicated portal, embed them on your website or documentation, or push updates directly to channels like Confluence and Slack.
6. Collect Feedback (Beta): Utilize the feedback collection feature to gather insights directly from your users, turning their opinions into actionable items in your Jira backlog.

Core Features of Released

• AI-Powered Release Notes: Automatically generate stunning product updates from Jira tickets. The AI is customizable with specific prompts and tone of voice adjustments to ensure brand consistency.
• Dynamic & Shareable Roadmaps: Convert internal Jira roadmaps into live, interactive portals. Share customized views with stakeholders to communicate your product strategy effectively.
• Centralized Product Hub: A single place for your roadmaps, release notes, and customer feedback. Host it on a custom domain or embed it directly into your site or app.
• Seamless Jira Integration: Works directly with Jira and Jira Product Discovery, eliminating the need for data syncing, manual updates, or separate user management.
• Customer Feedback Collection: A dedicated module (currently in beta) to capture user feedback and channel it directly into your product development workflow as actionable insights.
• Customizable Portals & Widgets: Choose how to present your information: a standalone portal, a full-page embed, or a pop-up widget.
• Enterprise-Grade Security: SOC 2 Type 2 certified, with data encryption at rest and in transit. It supports SAML SSO via Atlassian Access and ensures your data is never used for AI model training.
• Multi-Channel Publishing: Automatically publish your updates to Confluence and Slack to keep internal teams aligned.

Use Cases for Released

Released is valuable for various roles and teams:

• Product Managers: Effortlessly communicate product strategy, share progress with stakeholders, and close the feedback loop without leaving the Jira ecosystem.
• Development & Engineering Teams: Dramatically reduce the time spent on writing release notes, allowing them to focus on building features while keeping users informed.
• Marketing Teams: Quickly create on-brand product announcements and go-to-market materials that are directly sourced from development work.
• Founders & Startups: Establish a professional and transparent communication channel with early adopters and customers with minimal overhead.

Advantages of Released

The primary advantages of using Released are efficiency, clarity, and integration. It saves teams countless hours by automating the creation of release notes and roadmaps. By centralizing all product communication, it ensures consistency and transparency for both internal and external stakeholders. Its deep, native integration with Jira means it fits perfectly into existing workflows, enhancing productivity without adding complexity. The strong focus on security makes it a trusted choice for businesses of all sizes.

Pricing and Plans

Released offers a 30-day free trial and a simple pricing structure that scales with your business.

• Free Plan: $0/month. Perfect for small teams and startups. Includes up to 10 users, 2,000 AI tokens per user, unlimited release pages, AI Copywriter, product hub, and all core publishing features. This plan includes Released branding.
• Standard Plan: $0.90 per user/month. Ideal for larger teams. Includes unlimited users, 10,000 AI tokens per user, all features of the Free plan, plus the option to remove the Released watermark for a fully branded experience.

An AI token is roughly equivalent to 4 characters of English text. The provided token limits are generous and unlikely to be exceeded by most teams.