The North

The North is a dedicated platform built to help organizations transition from an output-focused mindset to an outcome-driven culture. It serves as a single source of truth for strategy, OKRs (Objectives and Key Results), and initiatives, enabling companies of all sizes to align their teams, track progress effectively, and prioritize work that delivers real business impact. By connecting daily tasks to overarching business goals, The North makes work more meaningful for individuals and empowers leaders to steer their entire organization in the right direction, ensuring everyone is working on what truly matters.

How to use The North

Getting started with The North involves a structured approach to goal setting and execution, designed to embed the OKR methodology into your company's workflow:

1. Define Strategy & Vision: Begin by articulating your company's high-level vision and strategic priorities within the platform. This sets the foundation for all subsequent goals.
2. Set Company & Team OKRs: Create top-level company objectives. Then, empower individual teams to set their own OKRs that directly align with and contribute to the company-wide goals. This fosters both top-down alignment and bottom-up engagement.
3. Plan & Prioritize Initiatives: For each Key Result, brainstorm and define specific Initiatives—the high-level projects or epics your team will undertake. The North helps you prioritize these initiatives based on their potential impact on moving the metrics.
4. Conduct Weekly Check-ins: Regularly update the progress of your Key Results and Initiatives. The platform facilitates consistent check-ins, keeping teams accountable and allowing for early identification of roadblocks.
5. Review, Learn, and Adapt: Use the platform's dashboards and alignment views to review progress across the organization. Celebrate achievements with the 'Give Awards' feature and use the insights gained to refine your strategy for the next cycle.

Core Features of The North

• Unified Strategy, OKRs, and Initiatives: Manage your entire strategic framework in one place, from high-level goals to the specific projects designed to achieve them.
• Goal Alignment Tree: Visualize how team and individual goals connect and cascade from the main company objectives, ensuring everyone understands their contribution to the big picture.
• Initiative Management: Link strategic projects directly to your Key Results, helping teams focus their efforts on work that has the highest impact.
• Weekly Check-ins: A streamlined process for teams to report progress, share confidence levels, and discuss challenges, keeping momentum high.
• Data-Driven Dashboards: Track progress with clear, visual representations of data, helping you understand performance at a glance and make informed decisions.
• OKR Templates: Accelerate adoption with pre-built OKR templates for various departments, including Product, Sales, Marketing, and CEO teams.
• Integrations: Seamlessly connect with tools like Google Workspace and Google SSO, with more integrations like SAML and project management tools coming soon.
• Awards and Recognition: A built-in feature to acknowledge and celebrate team and individual achievements, boosting morale and reinforcing a positive culture.

Use Cases for The North

For CEOs and Leadership: Gain a real-time, holistic view of the entire company's progress towards strategic goals. Ensure every department is aligned and working cohesively, and easily communicate priorities across the organization.

For Product Teams: Connect product development efforts (epics) directly to business outcomes like AARRR metrics. Prioritize features and initiatives that will demonstrably move key product metrics.

For Sales and Marketing Teams: Set clear, ambitious, and measurable targets. Track campaign performance and sales pipelines against Key Results, ensuring activities are directly contributing to revenue and growth goals.

For Remote-First Companies: Maintain strong alignment and transparency across distributed teams. The North acts as a central hub that keeps everyone informed, connected, and focused on shared objectives, regardless of their location.

Advantages of The North

The North stands out for its simplicity, focus, and cost-effectiveness. It is praised for being lightweight and fast to onboard, avoiding the complexity of many other enterprise platforms. Its core advantage is its ability to instill an outcome-driven mindset, shifting teams away from just 'being busy' to 'making an impact'. The platform provides tremendous clarity and alignment, which is especially crucial for remote or rapidly growing teams. Furthermore, its scalable pricing and generous discounts for non-profits and startups make it an accessible tool for organizations at any stage.

Pricing and Plans

The North offers a flexible, freemium pricing model:

• Free Plan: $0. Includes up to 5 users, 5 org/team goals, 50 initiatives, 10 MB storage, and Google SSO. Ideal for small teams or those new to OKRs.
• Basic Plan: $5 per user/month (billed annually) or $7 (billed monthly). Offers unlimited users, goals, and initiatives, 5 GB storage, 5 custom fields, and priority support.
• Business Plan: $10 per user/month (billed annually) or $14 (billed monthly). Includes everything in Basic, plus 50 GB storage, unlimited custom fields, private teams, guest users, personalized onboarding, and upcoming features like SAML, project management integrations, and audit logs.

Discounts of 80% are available for eligible non-profits, academic institutions, and early-stage startups.