TheyDo Overview
TheyDo is a pioneering journey management platform designed to help organizations become truly customer-centric. It provides a centralized, collaborative workspace where cross-functional teams can map, analyze, and improve customer journeys. By integrating AI, TheyDo streamlines the process of creating journey maps, identifying customer pain points, and discovering opportunities for innovation. The platform serves as a single source of truth for all customer experience data, connecting qualitative insights from user research with quantitative data to provide a holistic view of the customer's world.
The core philosophy of TheyDo is to move beyond static, siloed journey maps and create a dynamic, living system that guides strategic decision-making. It enables teams to see how different journeys connect, how opportunities impact multiple stages, and how solutions can be prioritized based on real customer value. This transforms journey mapping from a one-off exercise into a continuous operational workflow that drives business growth and customer satisfaction.
How to use TheyDo
Using TheyDo involves a structured approach to embedding journey management into your organization's workflow. First, you centralize all your customer research and data into TheyDo's insight repository. This can include interview notes, survey results, support tickets, and analytics data. Next, you can use TheyDo's AI assistant to generate a foundational customer journey map by simply describing your customer and their goal. Teams can then collaboratively refine this map, adding steps, touchpoints, emotional lanes, and linking specific insights as evidence. As the journey map develops, the platform helps you identify and prioritize pain points and opportunities. These opportunities can be developed into concrete solutions, which are then managed and tracked within TheyDo or integrated with existing project management tools like Jira or Azure DevOps. The final step is to standardize this process across the organization, creating a unified 'Journey Framework' that all teams can use to align their efforts and measure their impact on the customer experience.
Core Features of TheyDo
- AI Journey Generation: Instantly create detailed customer journey maps using simple text prompts, providing a strong starting point for teams.
- Collaborative Journey Mapping: A real-time, visual canvas for teams to co-create and edit journey maps, personas, and opportunity-solution trees.
- Centralized Insight Repository: Aggregate all customer research, feedback, and data in one place, and link insights directly to specific steps in a journey.
- Opportunity & Solution Management: Systematically identify, prioritize, and track opportunities for improvement and the solutions designed to address them.
- Journey Framework & Hierarchy: Organize all journeys into a hierarchical structure, from high-level customer life cycles to detailed micro-journeys, creating a complete map of the customer experience.
- Integrations: Seamlessly connect with popular tools like Jira, Azure DevOps, Slack, and Miro to fit into existing workflows.
- Custom Taxonomy: Standardize how information is categorized and tagged across the organization, ensuring consistency and making data easier to find and analyze.
Use Cases for TheyDo
TheyDo is versatile and can be applied across various business functions. Product teams use it to identify user needs and prioritize features that will have the most impact on the user experience. UX/UI designers leverage it to visualize user flows, empathize with users, and design more intuitive interfaces. Marketing teams can map campaign journeys to understand customer touchpoints and deliver more personalized content. Customer support and success teams use it to identify recurring issues and proactively improve the service experience. For leadership, TheyDo provides a strategic overview of the entire customer experience, enabling data-driven decisions on where to invest for maximum growth and customer loyalty.
Advantages of TheyDo
The primary advantage of TheyDo is its ability to create a single, shared understanding of the customer across the entire organization. This breaks down departmental silos and fosters true cross-functional collaboration. The AI-powered features significantly accelerate the mapping process, saving teams valuable time and resources. By directly linking insights and opportunities to the customer journey, it ensures that all product and service development is grounded in real customer needs. This data-driven approach leads to better-prioritized roadmaps, more effective solutions, and ultimately, a superior customer experience that serves as a competitive advantage.
Pricing and Plans
TheyDo typically offers a freemium pricing model with several tiers to accommodate different team sizes and needs. A 'Free' plan is often available for individuals or small teams to get started with basic journey mapping features. Paid plans, such as 'Pro' and 'Business', unlock advanced capabilities like unlimited journeys, more integrations, advanced collaboration features, and increased user limits. For large organizations, an 'Enterprise' plan provides custom solutions, enhanced security, dedicated support, and advanced analytics. For the most accurate and up-to-date pricing information, it is recommended to visit the official TheyDo website.
Traffic
Latest traffic
Status
Monthly traffic trend
- 2025-9: 48.5K
- 2026-1: 43.7K
- 2026-2: 50.5K
- 2026-3: 59.8K
- 2026-4: 62.0K
- 2026-5: 48.2K
Geography
Top 5 countries / regions
- 🇺🇸United States62.2%
- 🇦🇹Austria14.2%
- 🇬🇧United Kingdom8.4%
- 🇫🇷France8.4%
- 🇳🇱Netherlands6.8%
Traffic sources
| Source type | Percentage |
|---|---|
Direct | 86.1% |
Referral | 10.7% |
Email | 3.2% |
Top keywords
| Keyword | Cost per click |
|---|---|
| journey deal.room software | $0.00 |
| qualtrics | $4.10 |
| questionpro | $3.52 |
| theydo | $5.06 |
| theydo experience impact | $0.00 |
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